Loading the content...
Navigation
Account

Inspiring Innovation

‹Return to Previous Page
Description

Description

Stories of breakthrough ideas and innovations from the world of marketing and branding –and their lessons.

Entertaining and informative stories of how leading brands achieved their success through innovation.

Each of the stories contains a practical lesson in innovation and marketing.

A valuable and engaging read for both marketers and non-marketers.

Written by a leading marketing expert and consultant who has worked with several of the world’s leading brands.

Book Details

Publisher: LID Publishing

ISBN: 978-1-912555-05-5

FORMAT: 198x129mm

Bookbinding: Paperback w/ Flaps

Number of pages: 256


AUTHOR

Giles Lury is a leading branding consultant and an executive at The Value Engineers. He is the author of How Coca-Cola Took Over the World and The Prisoner and the Penguin.


REVIEWS

Giles’s new collection of brand tales is an enjoyable and accessible read that demonstrates how innovation can come from anywhere. A great insight into how brands we’re all familiar with have found inspiration.

Richard Underhill, European Consumer Research Manager, Sony Computer Entertainment

Giles has once again unearthed a range of engaging, funny and educational stories that anyone interested in the world of brands will enjoy. On top of this, many of the themes dominating marketing discourse today can be traced through this book – gender balance, racial inequality and political volatility to name but a few – with direct implications for the work many of us are doing today.

Nick Holden, Consumer Insight Controller, Premier Foods

More Info

Additional information

Physical

Physical Copy

Digital

E-book

Related Products

Quick View

The Salesperson’s Secret Code

What makes a great salesperson? What beliefs, attitudes and behaviours are linked to being a top performer? What impact does culture, industry and sales context have? And does a formal sales methodology or process make a difference? This book is for any sales professional, or indeed anyone involved in the sales process of their company, who wants to learn the secrets of successful selling. Based on interviews and analysis (qualitative and quantitative) of 300 of the world’s leading salespeople, across a mix of industries, cultures and context, the authors present the most rigorous evaluation of how salespeople behave and how they are driven. In doing so, they reveal the secret code behind consistent and high-level success in sales.
Authors:  Ian Mills, Mark Ridley, Ben Laker & Tim Chapman 
 

Get the ebook:

 

Get the audiobook:

 

Get the physical book:

£14.99 Add to basket
Quick View

Martketing

This book exposes the marketing secrets and lessons learnt from one of the world’s most exciting global brands – Coca Cola – and how you can apply them to your own brand. It explores the core beliefs and principles that were needed to evolve one of the most powerful marketing machines on the planet that worked successfully across cultures and fast-changing environments. The author was part of a team of outstanding individuals and agencies that generated better, faster and more effective marketing on an unprecedented level. Through a combination of research, theory and real-life experience, Lamelas explains why and how marketing works, and offers a proven framework to help you master your own marketing strategy.
Author: Javier Sanchez Lamelas
 

Get the ebook:

 

Get the physical book:

£12.99 Add to basket
Quick View

Designpedia

Understanding the goals of the world of business and dealing with the development of new solutions calls for a basic ingredient: creativity. And yet, just being, or wanting to be creative is not enough – it is essential to train and develop this ability in order to achieve results. In other words, we need a guide to show us the way and provide us with the tools needed to progress. Designpedia is an essential manual for Design Thinking which brings together all the tools you need to achieve innovation and entrepreneurship goals and is organised around four basic processes: mapping, exploring, building and testing. It also reveals how, as long as you use the right tools, you can create original and effective solutions. Includes case studies to show how this is working for big companies (Orange or BBVA) as well as startups (Dovase or Bydsea). Authors: Rafael Zaragozá and Juan Gasca
 

Get the ebook:

APPLE   KINDLE    KOBO
 

Get the physical book:

£14.99 Add to basket
Quick View

The Art & Craft of PR

This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives. This book will be highly marketable to PR students and novices looking to break into the industry, and to junior and mid-level PR practitioners interested in learning new skills which they can use to gain a creative edge on their competition.

Author:  Sandra Stahl

 

Get the ebook:

APPLE   KINDLE    KOBO
 

Get the physical book:

£9.99 Add to basket
Quick View

Upgraded

The realm of the “personal” is now increasingly touched by technology – especially the Internet. For example, sleep is now something we do in between checking our smartphones. Our relationship to food and eating has changed too. Home delivery, restaurant search, table bookings – these have all been elevated to a high level skill-set which is part-entertainment, part-electronic processing. And travel is now a finger-clicking exercise with precision timing.
This readjustment of our daily routine has had one significant effect: it has taught individuals a range of skills that would normally be in the domain of businesses.  Ordinary people now behave as businesses do by using buying strategies to get costs down. We now have expectations of quality and delivery. In fact, we have become so business-like as individuals that marketers need to get rid of the processes of “Business-to-Consumer” communication, and begin to adopt the rules of “Business-to-Business” when talking to consumers. Such change of our lives is an explosion of the new – new thinking, new business, new relationships, new selling, new buying, new leisure, new humans.
Author: Andy Law
 

Get the ebook:

 

Get the physical book:

£12.99 Add to basket
Quick View

The Salesperson Secret Code Paperback Edition

What makes a great salesperson? What beliefs, attitudes and behaviours are linked to being a top performer? What impact does culture, industry and sales context have? And does a formal sales methodology or process make a difference? This book is for any sales professional, or indeed anyone involved in the sales process of their company, who wants to learn the secrets of successful selling. Based on interviews and analysis (qualitative and quantitative) of 300 of the world’s leading salespeople, across a mix of industries, cultures and context, the authors present the most rigorous evaluation of how salespeople behave and how they are driven. In doing so, they reveal the secret code behind consistent and high-level success in sales.
Authors:  Ian Mills, Mark Ridley, Ben Laker & Tim Chapman 
 

Get the ebook:

 

Get the audiobook:

 

Get the physical book:

£9.99 Add to basket
Quick View

Iconic

This book is about icons – exceptional organizations (orchestras, restaurants, sports teams or companies) with an aspiration to make or do something special, and to go on doing so, year in, year out for decades. This is what gives these organizations their undeniably iconic status.
By selecting 14 iconic organizations (including ElBulli, McKinsey, Royal Concertgebouw Orchestra, Procter & Gamble, the All Blacks) and researching what characteristics make them different from others, the authors discovered a “competency spiral” which these organizations exhibit in their success. Attracting and retaining the right people; forging individuals into a team; and achieving outstanding results, time after time, through continuous improvement and adjustment – these are the key competencies required to achieve iconic status.
Author: Xavier Bekaert, Gillis Jonk, Jan Raes & Phebo Wibbens
 

Get the ebook:

 

Get the physical book:

£19.99 Add to basket
Quick View

The Business of Getting Business

The internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from ‘out of towners’ who conduct their business online. Consumers are thrilled with this change and empowered with information; no longer requiring a salesperson to start the buying process. So how does a local business compete in a world that has gone digital? The Business of Getting Business will educate and lead business owners to a different way of generating and converting business opportunities using digital marketing concepts and processes. It provides need-to-know information about digital marketing in easy-to-understand terms, so any business owner will walk away with a true understanding of what they need to do online to make their business succeed. Furthermore, it provides an implementation guide that runs through the specific technologies and the steps required to be productive with a digital marketing solution to build a better future.
Author: Joe Manausa
 

Get the ebook:

 

Get the physical book:

£12.99 Add to basket
Back to top