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LID Publishing

Inspiring Innovation

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£12.99

The best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles Lury presents 75 stories of extraordinary innovation, as well as the many and varied sources of inspiration, that led to companies developing highly successful products and brands.

With tales covering brands including Angry Birds, Diners Club, Fanta, Netflix, Viagra, Victoria’s Secret and AirBnB, you will find out how one size does not fit all, and that ideas can be sparked by anything and everything – from anger to embarrassment, from people watching to biomimicry (borrowing ideas from the natural world). Ultimately, this book is a call for disruption and deviance and provides original tips and techniques to help you in your search for the next big thing.

Author:  Giles Lury

 

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Description

Description

Stories of breakthrough ideas and innovations from the world of marketing and branding –and their lessons.

Entertaining and informative stories of how leading brands achieved their success through innovation.

Each of the stories contains a practical lesson in innovation and marketing.

A valuable and engaging read for both marketers and non-marketers.

Written by a leading marketing expert and consultant who has worked with several of the world’s leading brands.

Book Details

Publisher: LID Publishing

ISBN: 978-1-912555-05-5

FORMAT: 198x129mm

Bookbinding: Paperback w/ Flaps

Number of pages: 256

AUTHOR

Giles Lury is a leading branding consultant and an executive at The Value Engineers. He is the author of How Coca-Cola Took Over the World and The Prisoner and the Penguin.

REVIEWS

Giles’s new collection of brand tales is an enjoyable and accessible read that demonstrates how innovation can come from anywhere. A great insight into how brands we’re all familiar with have found inspiration.

Richard Underhill, European Consumer Research Manager, Sony Computer Entertainment

Giles has once again unearthed a range of engaging, funny and educational stories that anyone interested in the world of brands will enjoy. On top of this, many of the themes dominating marketing discourse today can be traced through this book – gender balance, racial inequality and political volatility to name but a few – with direct implications for the work many of us are doing today.

Nick Holden, Consumer Insight Controller, Premier Foods

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