Stories of breakthrough ideas and innovations from the world of marketing and branding –and their lessons.
● Entertaining and informative stories of how leading brands achieved their success through innovation.
● Each of the stories contains a practical lesson in innovation and marketing.
● A valuable and engaging read for both marketers and non-marketers.
● Written by a leading marketing expert and consultant who has worked with several of the world’s leading brands.
Giles Lury is a leading branding consultant and an executive at The Value Engineers. He is the author of How Coca-Cola Took Over the Worldand The Prisoner and the Penguin.
A cross between a business book and a storybook, How Coca-Cola Took Over the World is a collection of 101 accessible, enjoyable and informative tales of some of the world's greatest brands, including Tiffany's, Mercedes, Apple, Pinterest, Chanel No. 5, Corona, Brewdog, Spanx, LG, KFC, WWF, Guinness World Records and Coca-Cola. The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation and repositioning and renovation. For each story, the author has drawn a moral - a marketing principle that can be applied to many brand and marketing challenges facing businesses today. When pulled together as they are by the author in the final chapter, they provide the reader with a compelling and inspirational toolbox.
Author: Giles Lury
Publisher: LID Publishing
FORMAT: 198 x 129mm
Number of pages: 192 pp
What if you could get people to listen to you in every situation? And in addition, get them to want to listen? Would that make life easier? Rhetoric is not the art of speaking - it is the art of getting others to listen.This book does not deal with the history of rhetoric - nor is it a book that teaches you how to 'talk nicely' - as many people might think when they hear the word 'rhetoric'. This book will teach you to speak effectively and increase the motivation of your listeners. Teaching you how to be professional and personal, without being private. Elaine shares her own experiences, and suggests with humour and warmth how to tackle difficult situations. Selling 60,000 copies in Sweden, this revised edition boasts completely new examples and rhetorical tricks.
Author: Elaine Eksvard
Publisher: LID Publishing
FORMAT: 216 x 138mm
Number of pages: 240 pp
A New Solution for the Future of Advertising
This book presents a manifesto for the changing face of advertising. But rather than a revolution, this change is more of an evolution. Creative thought has to evolve, creative professionals have to evolve and therefore advertising agencies, too, have to evolve. Leading advertising practitioner Emanuele Nenna provides ideas and direction for this evolution in this timely and important book for everyone involved in the advertising sector.
Author: Emanuele Nenna
Consumer loyalty in the twenty-first century values trust, transparency, communication and authenticity. Holistic Branding explores the art of making a strong emotional connection from your organization and culture in order to drive your business forward. Direct in its approach, the book argues that everything from hiring employees to your consumer message must be in line with the company's brand.
Broken down into four easily accessible and digestible parts, Holistic Branding is an essential book for leaders and business people interested in creating a dynamic and authentic brand that stands apart from its competitors in our highly competitive consumer age.
Author: Jodi Oridioni
Publisher: LID Publishing
FORMAT: 234x156 mm
Number of pages: 192
The internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from ‘out of towners’ who conduct their business online. Consumers are thrilled with this change and empowered with information; no longer requiring a salesperson to start the buying process. So how does a local business compete in a world that has gone digital?
The Business of Getting Business will educate and lead business owners to a different way of generating and converting business opportunities using digital marketing concepts and processes. It provides need-to-know information about digital marketing in easy-to-understand terms, so any business owner will walk away with a true understanding of what they need to do online to make their business succeed. Furthermore, it provides an implementation guide that runs through the specific technologies and the steps required to be productive with a digital marketing solution to build a better future.
Author: Joe Manausa
It’s human nature to focus more on our weaknesses because we are programmed to be alert to risks in our environment. We end up focusing on what isn’t working, often overshadowing all the positives. But what if you focused on and played to your strengths instead? When you understand your strengths, you know what will make you fulfilled, happy and successful. It means you can become the best version of yourself as well as being confident about who you are.
Most people don’t know their strengths and struggle to know what’s right for them. The Strengths Workbook
changes that with an eight-week programme that you can start anytime. If you want to become more energized and effective in life, work and relationships, this workbook is for you.
Author: Sally Bibb
Virtually everyone sells in some capacity today, and we can become better at selling by becoming smarter at it. In today s highly competitive marketplace, creating an advantage through sales is imperative. Distilled into this single, handy-sized volume are twenty tips, advice and techniques to help anyone to improve their sales capability. It provides insights and tools to develop a more considered, smarter approach to overcoming any sales-related problem and situation. Each piece of advice is accompanied by graphic aids to aid understanding.
Author: Mark Edwards
Publisher: LID Publishing
FORMAT: 180 x 120mm
Number of pages: 128 pp
The term 'omnichannel' may be a marketing buzzword, but it also refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Make it All About Me suggests how to work with omnichannel marketing and artificial intelligence without getting stuck in a certain channel or silo. Drawing on insights from global marketing experts, the book centers around the Omnichanel Hexagon, a framework to help gauge your omnichannel progress and prioritize your marketing efforts to ensure that every step you take is a step closer to the perfect, tailored customer experience -- without sacrificing profitability.
The authors provide the background for understanding the six main omnichannel disciplines and demonstrate how you can manage them in a more customer centric manner. Readers will get a visual overview of how far along their organization is in working with omnichannel and what barriers might impede further progress.
Author: Rasmus Houlind & Colin Shearer
FORMAT: 234 x 156mm
Bookbinding: Paperback with flaps
Number of pages: 456 pp
The realm of the “personal” is now increasingly touched by technology – especially the Internet. For example, sleep is now something we do in between checking our smartphones. Our relationship to food and eating has changed too. Home delivery, restaurant search, table bookings – these have all been elevated to a high level skill-set which is part-entertainment, part-electronic processing. And travel is now a finger-clicking exercise with precision timing.
This readjustment of our daily routine has had one significant effect: it has taught individuals a range of skills that would normally be in the domain of businesses. Ordinary people now behave as businesses do by using buying strategies to get costs down. We now have expectations of quality and delivery. In fact, we have become so business-like as individuals that marketers need to get rid of the processes of “Business-to-Consumer” communication, and begin to adopt the rules of “Business-to-Business” when talking to consumers. Such change of our lives is an explosion of the new – new thinking, new business, new relationships, new selling, new buying, new leisure, new humans.
Author: Andy Law
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