Loading the content...
Navigation
Account
Search
Cart 0 items for £0.00
LID Publishing

Inspiring Innovation

‹Return to Previous Page
Bug Fix

Product Information

Categories: ,

£12.99

The best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles Lury presents 75 stories of extraordinary innovation, as well as the many and varied sources of inspiration, that led to companies developing highly successful products and brands.

With tales covering brands including Angry Birds, Diners Club, Fanta, Netflix, Viagra, Victoria’s Secret and AirBnB, you will find out how one size does not fit all, and that ideas can be sparked by anything and everything – from anger to embarrassment, from people watching to biomimicry (borrowing ideas from the natural world). Ultimately, this book is a call for disruption and deviance and provides original tips and techniques to help you in your search for the next big thing.

Author:  Giles Lury

 

Get the ebook:

APPLE   KINDLE    KOBO

 

Get the physical book:

Description

Description

Stories of breakthrough ideas and innovations from the world of marketing and branding –and their lessons.

Entertaining and informative stories of how leading brands achieved their success through innovation.

Each of the stories contains a practical lesson in innovation and marketing.

A valuable and engaging read for both marketers and non-marketers.

Written by a leading marketing expert and consultant who has worked with several of the world’s leading brands.

Book Details

Publisher: LID Publishing

ISBN: 978-1-912555-05-5

FORMAT: 198x129mm

Bookbinding: Paperback w/ Flaps

Number of pages: 256

AUTHOR

Giles Lury is a leading branding consultant and an executive at The Value Engineers. He is the author of How Coca-Cola Took Over the World and The Prisoner and the Penguin.

REVIEWS

Giles’s new collection of brand tales is an enjoyable and accessible read that demonstrates how innovation can come from anywhere. A great insight into how brands we’re all familiar with have found inspiration.

Richard Underhill, European Consumer Research Manager, Sony Computer Entertainment

Giles has once again unearthed a range of engaging, funny and educational stories that anyone interested in the world of brands will enjoy. On top of this, many of the themes dominating marketing discourse today can be traced through this book – gender balance, racial inequality and political volatility to name but a few – with direct implications for the work many of us are doing today.

Nick Holden, Consumer Insight Controller, Premier Foods

More Info

Additional information

Physical

Physical Copy
Digital

E-book

Related Products

Quick View

How to buy a gorilla

How to Buy a Gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies. In this book, David Meikle examines the existing paradigms of the working and commercial relationships between marketing, procurement and agencies, and offers a new approach to how they can collaborate in more trusting, more productive and more effective ways. This is a well-informed exploration of the eternal triangle of marketing, agency and procurement, and will provide valuable guidance and insights to anyone involved in the purchase, management or creation of advertising.

Author: David Meikle
 

Get the ebook:

APPLE   KINDLE    KOBO
 

Get the physical book:

£16.99 Add to basket
Quick View

The Networking Book

,
This book deals with networking and asks the question: Do you have the nerve not to use - or not to learn to use - networking in business and in your private life? It is a well-documented fact that what we want and desire is more easily achieved when we understand how to build the right relationships. Networking is basically the exchange of a wide range of services - and the most precious insurance in your private life and your career. This highly practical and accessible book will help anyone understand the power of networking quickly through face-to-face meeting and social media, as well as how they can use it as a way to enhance their prospects. Author:  Simone Andersen
 

Get the ebook:

APPLE   KINDLE    KOBO
 

Get the physical book:

£9.99 Add to basket
Quick View

The Talent Brand

,
Consumer loyalty in the twenty-first century values trust, transparency, communication and authenticity. Holistic Branding explores the art of making a strong emotional connection from your organization and culture in order to drive your business forward. Direct in its approach, the book argues that everything from hiring employees to your consumer message must be in line with the company's brand. Broken down into four easily accessible and digestible parts, Holistic Branding is an essential book for leaders and business people interested in creating a dynamic and authentic brand that stands apart from its competitors in our highly competitive consumer age. Author: Jodi Oridioni
 

Get the ebook:

 

Get the physical book:

£19.99 Add to basket
Quick View

The Cult of Service Excellence

,
In a quest to maintain market position and improve profits in today’s fast-paced, competitive market place, organizations need to become more and more customer driven. A customer-driven organization maintains a base of loyal customers by recognizing that customer service and product quality are fundamental to maintaining a competitive advantage. These organizations have incredibly strong, inspirational and charismatic leaders with strong culture and behavioural norms or even rules that guide everyone how to function within the organization. They think that their way is the only way!
This book explains how the environment and culture created in some of the world’s greatest customer-focused companies resembles the mindset created by a cult. It is by understanding the “anatomy” of such companies that we, too, can embark upon a journey of customer excellence within our companies.
Author: Oke Eleazu
 

Get the ebook:

 

Get the physical book:

£12.99 Add to basket
Quick View

The Business of Getting Business

,
The internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from ‘out of towners’ who conduct their business online. Consumers are thrilled with this change and empowered with information; no longer requiring a salesperson to start the buying process. So how does a local business compete in a world that has gone digital? The Business of Getting Business will educate and lead business owners to a different way of generating and converting business opportunities using digital marketing concepts and processes. It provides need-to-know information about digital marketing in easy-to-understand terms, so any business owner will walk away with a true understanding of what they need to do online to make their business succeed. Furthermore, it provides an implementation guide that runs through the specific technologies and the steps required to be productive with a digital marketing solution to build a better future.
Author: Joe Manausa
 

Get the ebook:

 

Get the physical book:

£12.99 Add to basket
Quick View

Silk Through the Ages

,
Silk is not just a simple natural fiber―it represents something meaningful, universal, and perennial. This book tells the story of how the silk textile conquered the luxury world, and remained prestigious throughout the ages. Examining sociological research dating back to Antiquity, the Mongol Empire, and Ottoman Turks, this book demonstrates the value of globalization and the importance of diversity through the lens of silk as an enduring luxury textile. Author: Trini Callava
 

Get the ebook:

 

Get the physical book:

£12.99 Add to basket

Copyright © 2019 LID BUSINESS MEDIA. All rights reserved. Data and Privacy Protection.
               

Back to top