Loading the content...
Navigation
Account
Search
Cart 0 items for £0.00
LID Publishing

Inspiring Innovation

‹Return to Previous Page
Bug Fix

Product Information

Categories: ,

£12.99

The best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles Lury presents 75 stories of extraordinary innovation, as well as the many and varied sources of inspiration, that led to companies developing highly successful products and brands.

With tales covering brands including Angry Birds, Diners Club, Fanta, Netflix, Viagra, Victoria’s Secret and AirBnB, you will find out how one size does not fit all, and that ideas can be sparked by anything and everything – from anger to embarrassment, from people watching to biomimicry (borrowing ideas from the natural world). Ultimately, this book is a call for disruption and deviance and provides original tips and techniques to help you in your search for the next big thing.

Author:  Giles Lury

 

Get the ebook:

APPLE   KINDLE    KOBO

 

Get the physical book:

Description

Description

Stories of breakthrough ideas and innovations from the world of marketing and branding –and their lessons.

Entertaining and informative stories of how leading brands achieved their success through innovation.

Each of the stories contains a practical lesson in innovation and marketing.

A valuable and engaging read for both marketers and non-marketers.

Written by a leading marketing expert and consultant who has worked with several of the world’s leading brands.

Book Details

Publisher: LID Publishing

ISBN: 978-1-912555-05-5

FORMAT: 198x129mm

Bookbinding: Paperback w/ Flaps

Number of pages: 256

AUTHOR

Giles Lury is a leading branding consultant and an executive at The Value Engineers. He is the author of How Coca-Cola Took Over the World and The Prisoner and the Penguin.

REVIEWS

Giles’s new collection of brand tales is an enjoyable and accessible read that demonstrates how innovation can come from anywhere. A great insight into how brands we’re all familiar with have found inspiration.

Richard Underhill, European Consumer Research Manager, Sony Computer Entertainment

Giles has once again unearthed a range of engaging, funny and educational stories that anyone interested in the world of brands will enjoy. On top of this, many of the themes dominating marketing discourse today can be traced through this book – gender balance, racial inequality and political volatility to name but a few – with direct implications for the work many of us are doing today.

Nick Holden, Consumer Insight Controller, Premier Foods

More Info

Additional information

Physical

Physical Copy
Digital

E-book

Related Products

Quick View

The Business of Getting Business

,
The internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from ‘out of towners’ who conduct their business online. Consumers are thrilled with this change and empowered with information; no longer requiring a salesperson to start the buying process. So how does a local business compete in a world that has gone digital? The Business of Getting Business will educate and lead business owners to a different way of generating and converting business opportunities using digital marketing concepts and processes. It provides need-to-know information about digital marketing in easy-to-understand terms, so any business owner will walk away with a true understanding of what they need to do online to make their business succeed. Furthermore, it provides an implementation guide that runs through the specific technologies and the steps required to be productive with a digital marketing solution to build a better future.
Author: Joe Manausa
 

Get the ebook:

 

Get the physical book:

£12.99 Add to basket
Quick View

Designpedia

Understanding the goals of the world of business and dealing with the development of new solutions calls for a basic ingredient: creativity. And yet, just being, or wanting to be creative is not enough – it is essential to train and develop this ability in order to achieve results. In other words, we need a guide to show us the way and provide us with the tools needed to progress. Designpedia is an essential manual for Design Thinking which brings together all the tools you need to achieve innovation and entrepreneurship goals and is organised around four basic processes: mapping, exploring, building and testing. It also reveals how, as long as you use the right tools, you can create original and effective solutions. Includes case studies to show how this is working for big companies (Orange or BBVA) as well as startups (Dovase or Bydsea). Authors: Rafael Zaragozá and Juan Gasca
 

Get the ebook:

APPLE   KINDLE    KOBO
 

Get the physical book:

£14.99 Add to basket
Quick View

Make it All About Me

The term 'omnichannel' may be a marketing buzzword, but it also refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Make it All About Me suggests how to work with omnichannel marketing and artificial intelligence without getting stuck in a certain channel or silo. Drawing on insights from global marketing experts, the book centers around the Omnichanel Hexagon, a framework to help gauge your omnichannel progress and prioritize your marketing efforts to ensure that every step you take is a step closer to the perfect, tailored customer experience -- without sacrificing profitability. The authors provide the background for understanding the six main omnichannel disciplines and demonstrate how you can manage them in a more customer centric manner. Readers will get a visual overview of how far along their organization is in working with omnichannel and what barriers might impede further progress. Author: Rasmus Houlind & Colin Shearer
 

Get the ebook:

APPLE   KINDLE    KOBO
 

Get the physical book:

£19.99 Add to basket
Quick View

Creative 4Cast

A New Solution for the Future of Advertising

This book presents a manifesto for the changing face of advertising. But rather than a revolution, this change is more of an evolution. Creative thought has to evolve, creative professionals have to evolve and therefore advertising agencies, too, have to evolve. Leading advertising practitioner Emanuele Nenna provides ideas and direction for this evolution in this timely and important book for everyone involved in the advertising sector.

Author: Emanuele Nenna
 

Get the ebook:

 

Get the physical book:

£14.99 Add to basket
Quick View

Living Brands

Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped us survive and thrive. Our fundamental human motives shape the language that is shared by everyone. Living Brands decodes this language and helps marketers, consumer insight managers, advertisers, designers, PR professionals, and brand owners bring brands to life. By using, for the first time, a multidisciplinary approach that includes client workshops, brand communication decoding, motivational research, cultural anthropology, sociology, philosophy, psychology, cognitive science, and affective neuroscience, Living Brands deconstructs and hierarchises the motives underpinning our consumer behaviour, allowing practitioners to build narratives that engage consumers at a profound human level. Author: Constantinos Pantidos
 

Get the ebook:

 

Get the physical book:

£24.99 Add to basket
Quick View

Martketing

This book exposes the marketing secrets and lessons learnt from one of the world’s most exciting global brands – Coca Cola – and how you can apply them to your own brand. It explores the core beliefs and principles that were needed to evolve one of the most powerful marketing machines on the planet that worked successfully across cultures and fast-changing environments. The author was part of a team of outstanding individuals and agencies that generated better, faster and more effective marketing on an unprecedented level. Through a combination of research, theory and real-life experience, Lamelas explains why and how marketing works, and offers a proven framework to help you master your own marketing strategy.
Author: Javier Sanchez Lamelas
 

Get the ebook:

 

Get the physical book:

£12.99 Add to basket
Quick View

The Rise of Bacardi

, , , , ,
In 1862, in the city of Santiago de Cuba, a family-owned business purchased a distillery, producing the first bottle of what would become known as BACARDÍ rum. In the years that followed, Bacardi expanded to become a globally recognized household name, renowned for its premium quality white rum. The Rise of Bacardi tells the story of the Bacardi company, from its origins in the mid-19th century to its expansion in the early 20th to its international acclaim as the world's leading manufacturer of spirits today. This is the story of a company, but it is also the story of a family who has faced political and societal upheaval, from the Spanish American War to American Prohibition and the Cuban Revolution, and has continued to go from strength to strength over the last 150 years. As a member of the Bacardí family and former employee of the company, Jorge Del Rosal provides a unique insider's point of view in parallel to his own story as the company expanded in the latter half of the 20th century to today.
Author: Jorge Del Rosal
 

Get the ebook:

APPLE   KINDLE    KOBO
 

Get the physical book:

£19.99 Add to basket

Copyright © 2019 LID BUSINESS MEDIA. All rights reserved. Data and Privacy Protection.
               

Back to top