Description
Stories of breakthrough ideas and innovations from the world of marketing and branding –and their lessons.
Entertaining and informative stories of how leading brands achieved their success through innovation.
Each of the stories contains a practical lesson in innovation and marketing.
A valuable and engaging read for both marketers and non-marketers.
Written by a leading marketing expert and consultant who has worked with several of the world’s leading brands.
Book Details
Publisher: LID Publishing
ISBN: 978-1-912555-05-5
FORMAT: 198x129mm
Bookbinding: Paperback w/ Flaps
Number of pages: 256
AUTHOR
Giles Lury is a leading branding consultant and an executive at The Value Engineers. He is the author of How Coca-Cola Took Over the World and The Prisoner and the Penguin.
REVIEWS
Giles’s new collection of brand tales is an enjoyable and accessible read that demonstrates how innovation can come from anywhere. A great insight into how brands we’re all familiar with have found inspiration.
Richard Underhill, European Consumer Research Manager, Sony Computer Entertainment
Giles has once again unearthed a range of engaging, funny and educational stories that anyone interested in the world of brands will enjoy. On top of this, many of the themes dominating marketing discourse today can be traced through this book – gender balance, racial inequality and political volatility to name but a few – with direct implications for the work many of us are doing today.
Nick Holden, Consumer Insight Controller, Premier Foods
Additional information
| Physical | Physical Copy |
|---|---|
| Digital | E-book |
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