Living Brands
Categories: Business, Leadership, Management.£24.99
Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped us survive and thrive. Our fundamental human motives shape the language that is shared by everyone. Living Brands decodes this language and helps marketers, consumer insight managers, advertisers, designers, PR professionals, and brand owners bring brands to life.
By using, for the first time, a multidisciplinary approach that includes client workshops, brand communication decoding, motivational research, cultural anthropology, sociology, philosophy, psychology, cognitive science, and affective neuroscience, Living Brands deconstructs and hierarchises the motives underpinning our consumer behaviour, allowing practitioners to build narratives that engage consumers at a profound human level.
Author: Constantinos Pantidos
Publisher: LID Publishing
ISBN: 978-1-911498-797
FORMAT: 234×156 mm
Bookbinding: Paperback
Number of pages: 456
Description
An important book about branding that will become the reference point in consumer motivation
● A pioneering new methodology.
● The Wheel of Motives captures for the first time our fundamental human motives.
● Offers a systematic approach to deeply engage people with your brand, locally and across cultures.
● Essential reading for markeeters and brand managers.
AUTHORS
Constantinos Pantidos is the Founder of Brand Aviators, a brand strategy agency that helps clients around the world build brands that liberate the very forces of life. Also a post-graduate University lecturer, Constantinos lectures on strategic marketing, consumer behavior, and consumer research.
Additional information
| Physical | Physical Copy |
|---|---|
| Digital | E-book |
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