Description
More Info
Description
An important book about branding that will become the reference point in consumer motivation
● A pioneering new methodology.
● The Wheel of Motives captures for the first time our fundamental human motives.
● Offers a systematic approach to deeply engage people with your brand, locally and across cultures.
● Essential reading for markeeters and brand managers.
AUTHORS
Constantinos Pantidos is the Founder of Brand Aviators, a brand strategy agency that helps clients around the world build brands that liberate the very forces of life. Also a post-graduate University lecturer, Constantinos lectures on strategic marketing, consumer behavior, and consumer research.
Additional information
| Physical | Physical Copy |
|---|---|
| Digital | E-book |
Related Products
Quick View
Super Signs
There is a form of creativity so powerful that it only takes one look and one listen for millions of consumers to remember it, like it, buy it, and tell others about it. These are so-called Super Signs - the brands that are embedded in human culture and hidden deep in our subconscious.
This book takes a fresh approach to branding, and explores how to turn brands into Super Signs in today's competitive and ever-changing world. Super Signs are the most effective and powerful means of influencing a consumer's actions. From a branding point of view, Super Signs are the ultimate level that your brand can reach -- a level where the brand triggers an instinctive reaction in thought and action from the consumer.
Author: Sam Hua & Nan Hua
Publisher: LID Publishing
ISBN: 978-1-912555-18-5
FORMAT: 234x156mm
Bookbinding: Hardback
Number of pages: 272
£19.99
Add to basket
Quick View
Creative 4Cast
A New Solution for the Future of Advertising
This book presents a manifesto for the changing face of advertising. But rather than a revolution, this change is more of an evolution. Creative thought has to evolve, creative professionals have to evolve and therefore advertising agencies, too, have to evolve. Leading advertising practitioner Emanuele Nenna provides ideas and direction for this evolution in this timely and important book for everyone involved in the advertising sector.
Author: Emanuele Nenna
£14.99
Add to basket
Quick View
The Smart Selling Book
Virtually everyone sells in some capacity today, and we can become better at selling by becoming smarter at it. In today s highly competitive marketplace, creating an advantage through sales is imperative. Distilled into this single, handy-sized volume are twenty tips, advice and techniques to help anyone to improve their sales capability. It provides insights and tools to develop a more considered, smarter approach to overcoming any sales-related problem and situation. Each piece of advice is accompanied by graphic aids to aid understanding.
Author: Mark Edwards
Publisher: LID Publishing
ISBN: 978-1-911498-31-5
FORMAT: 180 x 120mm
Bookbinding: Hardback
Number of pages: 128 pp
£9.99
Add to basket
Quick View
The Networking Book
This book deals with networking and asks the question: Do you have the nerve not to use - or not to learn to use - networking in business and in your private life? It is a well-documented fact that what we want and desire is more easily achieved when we understand how to build the right relationships. Networking is basically the exchange of a wide range of services - and the most precious insurance in your private life and your career. This highly practical and accessible book will help anyone understand the power of networking quickly through face-to-face meeting and social media, as well as how they can use it as a way to enhance their prospects.
Author: Simone Andersen
Publisher: LID Publishing
ISBN: 978-1-910649-00-8
FORMAT: 180x120mm
Bookbinding: Hardback
Number of pages: 128
£9.99
Add to basket
Quick View
Designpedia
Understanding the goals of the world of business and dealing with the development of new solutions calls for a basic ingredient: creativity. And yet, just being, or wanting to be creative is not enough – it is essential to train and develop this ability in order to achieve results. In other words, we need a guide to show us the way and provide us with the tools needed to progress. Designpedia is an essential manual for Design Thinking which brings together all the tools you need to achieve innovation and entrepreneurship goals and is organised around four basic processes: mapping, exploring, building and testing. It also reveals how, as long as you use the right tools, you can create original and effective solutions. Includes case studies to show how this is working for big companies (Orange or BBVA) as well as startups (Dovase or Bydsea).
Author: Zaragozá, Rafael , Gasca, Juan
Book Details
Publisher: LID Publishing
ISBN: 978-1-907794-49-0
FORMAT: 203x203mm
Bookbinding: Paperback w/ flaps
Number of pages: 256 pp
£14.99
Add to basket
Quick View
The Salesperson Secret Code Paperback Edition
What makes a great salesperson? What beliefs, attitudes and behaviours are linked to being a top performer? What impact does culture, industry and sales context have? And does a formal sales methodology or process make a difference?
This book is for any sales professional, or indeed anyone involved in the sales process of their company, who wants to learn the secrets of successful selling. Based on interviews and analysis (qualitative and quantitative) of 300 of the world’s leading salespeople, across a mix of industries, cultures and context, the authors present the most rigorous evaluation of how salespeople behave and how they are driven. In doing so, they reveal the secret code behind consistent and high-level success in sales.
Authors: Ian Mills, Mark Ridley, Ben Laker & Tim Chapman
Publisher: LID Publishing
ISBN: 978-1-911498-76-6
FORMAT: 198x129 mm
Bookbinding: Paperback
Number of pages: 288
£9.99
Add to basket
Quick View
How Coca-Cola Took Over the World
A cross between a business book and a storybook, How Coca-Cola Took Over the World is a collection of 101 accessible, enjoyable and informative tales of some of the world's greatest brands, including Tiffany's, Mercedes, Apple, Pinterest, Chanel No. 5, Corona, Brewdog, Spanx, LG, KFC, WWF, Guinness World Records and Coca-Cola. The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation and repositioning and renovation. For each story, the author has drawn a moral - a marketing principle that can be applied to many brand and marketing challenges facing businesses today. When pulled together as they are by the author in the final chapter, they provide the reader with a compelling and inspirational toolbox.
Author: Giles Lury
Publisher: LID Publishing
ISBN: 1911498258
FORMAT: 198 x 129mm
Bookbinding: Paperback
Number of pages: 192 pp
£12.99
Add to basket
Quick View
Iconic
This book is about icons – exceptional organizations (orchestras, restaurants, sports teams or companies) with an aspiration to make or do something special, and to go on doing so, year in, year out for decades. This is what gives these organizations their undeniably iconic status.
By selecting 14 iconic organizations (including ElBulli, McKinsey, Royal Concertgebouw Orchestra, Procter & Gamble, the All Blacks) and researching what characteristics make them different from others, the authors discovered a “competency spiral” which these organizations exhibit in their success. Attracting and retaining the right people; forging individuals into a team; and achieving outstanding results, time after time, through continuous improvement and adjustment – these are the key competencies required to achieve iconic status.
Author: Xavier Bekaert, Gillis Jonk, Jan Raes & Phebo Wibbens
£19.99
Add to basket
Quick View
The Salesperson’s Secret Code
What makes a great salesperson? What beliefs, attitudes and behaviors are linked to being a top performing salesperson? What impact does culture, industry and sales context have? And does a formal sales methodology or process make a difference? This book is for any sales professional, or indeed anyone involved in the sales process of their company, who wants to learn the secrets of successful selling. Based on interviews and analyses (qualitative and quantitative) of 1000 of the world's leading salespeople, across a mix of industries, cultures and context, the authors present the most rigorous evaluation of how salespeople behave and how they are driven. In doing so, they reveal the secret code behind consistent and high-level success in sales. The authors of The Salesperson s Secret Code combine hard data with intelligent insight to show, with verve and skill, how the world s best salespeople continue to thrive in uncertain times and how others can learn from their success. Sales is now an integral part of every role, making this an essential read for all business professionals. Daniel Pink, author of Drive and To Sell is Human This is a practical manual for anyone who wants to be better at selling. It is full of useful tips and wise advice from experts who really understand their craft. If you want to close more deals, then this is the book to help you win. Luke Johnson, Chairman of Risk Capital Partners, former Chairman of Channel 4 Television, and The Sunday Times columnist The Salespersons Secret Code uses great research to tap into what makes the best sales people tick. Simple, easy to understand and filled with insight. It should be a must read for all those who want to be successful in sales and all those who want to recruit the best sales people. Chris Newitt, Global Sales Director, Jaguar Land Rover
Author: Ian Mills, Mark Ridley, Ben Laker, Tim Chapman
Publisher: LID Publishing
ISBN:978-1-911498-00-1
FORMAT: 198x129 mm
Bookbinding: Hardback
Number of pages: 292 pp
£14.99
Add to basket