Navigation
search
Cart£0.00
Wishlist
Business books
Cart 0 items for £0.00

No products in the cart.

Business books

Living Brands

Return to Previous Page
Bug Fix

Living Brands

Living Brands
Categories: , , .

£24.99

Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped us survive and thrive. Our fundamental human motives shape the language that is shared by everyone. Living Brands decodes this language and helps marketers, consumer insight managers, advertisers, designers, PR professionals, and brand owners bring brands to life.

By using, for the first time, a multidisciplinary approach that includes client workshops, brand communication decoding, motivational research, cultural anthropology, sociology, philosophy, psychology, cognitive science, and affective neuroscience, Living Brands deconstructs and hierarchises the motives underpinning our consumer behaviour, allowing practitioners to build narratives that engage consumers at a profound human level.

Author: Constantinos Pantidos

Publisher: LID Publishing

ISBN: 978-1-911498-797

FORMAT: 234×156 mm

Bookbinding: Paperback

Number of pages: 456

Add to Wishlist
Add to Wishlist
Description

Description

An important book about branding that will become the reference point in consumer motivation


● A pioneering new methodology.
● The Wheel of Motives captures for the first time our fundamental human motives.
● Offers a systematic approach to deeply engage people with your brand, locally and across cultures.
● Essential reading for markeeters and brand managers.

AUTHORS

Constantinos Pantidos is the Founder of Brand Aviators, a brand strategy agency that helps clients around the world build brands that liberate the very forces of life. Also a post-graduate University lecturer, Constantinos lectures on strategic marketing, consumer behavior, and consumer research.

More Info

Additional information

Physical

Physical Copy
Digital

E-book

Related Products

New! Quick View

Disruption Denial

, , ,
We live in a world of constant change and disruption caused mainly by new technology. Yet, in business, there is widespread apathy, paralysis and confusion in many established companies in face of the obvious scope, scale, reach and pace of disruptive change. Why? Because Denial is the natural default response, given how executives’ brains function and how they are trained.
This important book examines why companies seem paralysed in the headlights of onrushing digital and other disruption. In analysing and understanding this tendency towards denial in companies, the author is then able to guide executives to begin seeing a new perspective to coping with the transformation challenge that faces them. Full of insightful case studies and lessons gained from the author’s work with leading companies, this is a hugely timely book when virtually all companies and executives must deal with the threat of disruptive change.
Author: David Guillebaud
£19.99 Add to basket
New! Quick View

The Responsive Leader

, ,
The world is changing. The world has changed already. But have you changed with it? The change in technology in the last century has driven a massive development in organizations and in society. The so-called Fourth Industrial Revolution demands new approaches to leaders and to leadership. A paradigm shift is emerging, putting engagement, relations, inclusion, freedom, and engagement in the centre; both towards employees and customers. We need to be responsive in order to be relevant to employees and to customers, and in order to adapt to a changing world. We need to be The Responsive Leader. Erik Ostergaard introduces a proven model for engaging in the transformation, covering: purpose and direction, innovation, culture, organizing, and leadership.
Author:  Erik Korsvik Ostergaard Publisher: LID Publishing ISBN: 978-1-911498-53-7 FORMAT: 220 x 115mm Bookbinding: Paperback Number of pages: 216
£12.99 Add to basket
New! Quick View

Natuzzi: The Italian Harmony Maker

,
The book is about the history of Natuzzi, Italy's largest furniture house. Founded back in 1959 by Pasquale Natuzzi - current Chairman and Chief Executive Officer - in a small village in the South of Italy, Natuzzi is today among the largest players in its sector, with seven manufacturing plants, twelve commercial offices and more than 1200 points of sale worldwide. This book tracks the history of the company, using stories and anecdotes collected through interviews and reading the house organ magazine and the press releases since 1990. The beauty of the company's history lies in putting its social ethical mission at its heart since the beginning while still adopting industrial techniques.
Author:  Luca Condosta Publisher: LID Publishing ISBN: 978-1-911498-59-9 FORMAT: 234x156mm Bookbinding: Harback Number of pages: 210
£19.99 Add to basket
New! Quick View

Naked Banking

We all depend on banks. They help us save and they help us spend. Yet for many they represent everything that's wrong with the world of finance. Poor service, high fees, creaking IT infrastructure and a market controlled by just a few providers have combined in recent years to create a personal banking crisis every bit as severe as the global financial crisis. How have things got so bad? Why are banks unable to balance providing good customer service with making a profit? And what can we do to protect ourselves from the tricks banks play to part us with our hard-earned money? This ground-breaking book, written by three insiders, reveals why banks do the things they do. From designing products they know will rip customers off to cutting branches they know their customers rely on, they explain how many banks' failing business models force them to make the wrong choices again and again. They make a rallying call for us all to be better informed about how everyday banking products actually work and to be wary of the many tricks and techniques product managers devise to make money.
Author: Steve Hogg & Paul Riseborough Publisher: LID Publishing ISBN: 978-1-911498-38-4 FORMAT: 198x129 mm Bookbinding: Paperback Number of pages: 256 pp
£9.99 Add to basket
Quick View

The Prisoner and the Penguin

, ,
The power of a good story has long been recognised.

It seems that, as a race, we humans love a good story. But stories aren’t just for pure enjoyment - they have long been a powerful tool for teaching.This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable “story-book” that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.

Author: Giles Lury

 
£12.99 Add to basket
New! Quick View

My Next Book

,
Everybody has a book in them. The question is: how do you tease that great idea or story out of yourself, and begin the journey of writing and creativity. My Next Book provides you with the inspiration, direction and structure to write your dream book. Highly interactive and full of brainstorming activities, this guide/workbook encourages the aspiring writer to consider the kind of book they want to write, the title of the book, the contents, chapter outline and even what should be written for the cover. Whether you want to be the author of a novel, biography, self-help book, history book or even business book, My Next Book will get you started on your creative journey.  
£9.99 Add to basket
Quick View

Creative 4Cast

, ,

A New Solution for the Future of Advertising

This book presents a manifesto for the changing face of advertising. But rather than a revolution, this change is more of an evolution. Creative thought has to evolve, creative professionals have to evolve and therefore advertising agencies, too, have to evolve. Leading advertising practitioner Emanuele Nenna provides ideas and direction for this evolution in this timely and important book for everyone involved in the advertising sector.
Author: Emanuele Nenna  
£14.99 Add to basket
Quick View

COMING SOON: The CEO Connector

If growing your business is important to you, then this book will offer you the perspective on how to connect with high level, successful influencers in society and business. It will provide key strategies and ideas on how to break into and steer those individuals of impact that can be the difference between a good year and a great year for your business.
The CEO Connector is based on the core principles and strategies developed by the CEO Clubs of America for reaching out and doing business with CEOs and Executives from around the world. Most importantly, this book will demonstrate how to reach out to all types of business leaders from baby boomers to millennials – in today’s multi-generation economy.
Author: Kevin Dunn Publisher: LID Publishing  
Read more
New! Quick View

Be

, ,
What is it about certain individuals that inspire not only themselves but also the people around them, organizations, and even whole nations to be more creative, innovative and transformational? The core premise of the book is geared around the idea that inspiring leaders are not only successful because of what they do. It is primarily because of who they are. A certain sense of being that comes with deeper levels of awareness, which turns ordinary people into inspiring leaders. Whether you are a CEO, a director, a student, a parent, or merely someone who wants to inspire and make a positive difference in the world, reaching deeper levels of awareness is what will help you make that difference.

Author: Bahriye Goren-Gulek

Book Details

  • Publisher: LID Publishing
  • ISBN: 978-0-9860793-2-0
  • FORMAT: 203 x 203 mm
  • Bookbinding: paperback
  • Number of pages: 208
E-Book Version
£12.99 Add to basket
New! Quick View

Huawei Stories: Explorers

Huawei Technologies is today the world's largest telecoms equipment manufacturer and second behind Apple in smartphones. Its emergence into a multinational today is based on the company's research & development prowess. Of its 175,000 employees around the world, 75,000 are engaged in R&D. This book provides extraordinary insight into Huawei's research, development, and innovation. It contains the stories of the individuals who made the breakthroughs that enabled Huawei to ultimately become a world-class technology company. Their personal stories tell us about the extraordinary perseverance, focus, and thinking required for companies to take innovation to the highest level. One of the cornerstones of Huawei's global success is its embrace of innovation - this book provides an original perspective on that.
Author: Tian Tao Publisher: LID Publishing ISBN: 9781911498551 FORMAT: 216x138 mm Bookbinding: Paperback w/flaps Number of pages: 288pp
£14.99 Add to basket

Copyright © 2017 LIDpublishing Inc. All rights reserved. Data and Privacy Protection

Mobile version: Enabled
Back to top