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Description

Description

An important book about branding that will become the reference point in consumer motivation


● A pioneering new methodology.
● The Wheel of Motives captures for the first time our fundamental human motives.
● Offers a systematic approach to deeply engage people with your brand, locally and across cultures.
● Essential reading for markeeters and brand managers.


AUTHORS

Constantinos Pantidos is the Founder of Brand Aviators, a brand strategy agency that helps clients around the world build brands that liberate the very forces of life. Also a post-graduate University lecturer, Constantinos lectures on strategic marketing, consumer behavior, and consumer research.

More Info

Additional information

Physical

Physical Copy

Digital

E-book

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Book Details

  • Publisher: LID Publishing
  • ISBN: 978-0-9860793-2-0
  • FORMAT: 203 x 203 mm
  • Bookbinding: paperback
  • Number of pages: 208
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