Navigation

No products in the cart.

Made With

Return to Previous Page
Description

Description

The emerging alternatives to Western brands: From Istanbul to Indonesia

How the New Muslim World is changing and influencing the world of business and branding.

  • The author is a leading marketing and branding thinker, who has written five other influential marketing books – including The New Marketing Manifesto and The Green Marketing Manifesto.
  • The rise of Muslim communities and cultures – in both East and West – is beginning to make its presence felt in business and marketing.
  • Lively and engaging to read – book is full of fascinating stories, interviews and new ideas.
  • Extensive PR campaign at launch – national and business, broadcast and online.

Book Details

  • Publisher: LID Publishing
  • ISBN: 978‐1‐907794‐43‐8
  • FORMAT: 234 x 156mm
  • Bookbinding: Paperback
  • Number of pages: 328

AUTHOR

John GrantJohn Grant John Grant is a leading thinking and consultant in the new frontiers of marketing and branding. He has written five other influential books, the most recent being Co-opportunity (Wiley). He works with executive teams around the world, focusing on organizational agility and decision making, delivering systemic analysis, advising on the design of culture, leadership and systems, and providing implementation guidance for a range of local, national and international organizations. He holds an MS degree in management from North Carolina State University, USA, and bachelor degrees in textile management and teaching. Lukas Michel is the author of The Performance Triangle.

Reviews (0)

Reviews

There are no reviews yet.

Be the first to review “Made With”

Related Products

New! Quick View

Masters of Innvovation

Building the Perpetually Innovative Company

Authors: Kai Engel, Violetka Dirlea, Stephen Dyer and Jochen Graff.

Masters of Innovation is the manual for creating a sustainable innovative organization – because innovation is not an art. It’s a capability. The past 15 years have brought a flood of how-to books about innovation, most of them stuffed with stories of startling eureka moments and charismatic leaders. These stories have little to teach business leaders their own innovation capability. But Masters of Innovation clearly and concisely explains how managers make innovation more than just a ‘breakthrough moment’.

This book offers the real experience of the world’s best Innovators. These are not just the hot ‘tech’ companies of the moment, but companies growing in traditional sectors—automotive, train travel, household appliances—where slow growth would be expected. Many have been in business for generations, and still they grow. Being innovative is a repeatable process that can be studied and learned, one that will sustain a company’s profitable growth for decades.

 
£19.99 Add to basket
Winner Takes All Quick View

Winner Takes All

The seven-and-a-half principles for winning bids, tenders and propsals

Author: Scott Keyser These days, most companies find themselves having to tender or bid for new contracts and clients. It’s now part of the business landscape - companies simply have to be good at tendering and pitching if they are going to have any chance of getting new business and clients. This book, written by one of the leading consultants and trainers in competitive business tendering, provides the key principles for winning bids, tenders and proposals. Savvy and practical, the principles are based on the author’s extensive consulting experience with large and small companies, helping them to win big-ticket, “must-win” contracts (with a success rate of 86%!). These essential principles apply to any company, in all sectors, which are seeking to improve their new-business win rate.  
£14.99 Add to basket
The Old Rush Quick View

The Old Rush

Marketing for Gold in the Age of Aging

Author: Peter Hubbell
The age of aging will begin in 2014 as the last of the baby boomers turn 50. No other global trend will do more to impact the way we live, think, act, and interact with brands for the next twenty years.
 
Quick View

The Challenger Spirit

Organizations that challenge the status quo

Authors: Khurshed Dehnugara and Claire Breeze

Challenger organizations are those that are disrupting their market, challenging their own habits and taking on dominant competitors. They are typically innovative and radical but what of those that lead them

This book analyzes the practices and disciplines that underpin the successful Challenger organization. In particular, it looks at how Challenger leadership and culture can be developed in large, complex, established businesses

 
£12.99 Add to basket
New! My Steam Engine Is Broken Quick View

My Steam Engine is Broken

Taking the organization from the industrial era to the age of ideas

Authors: Dr Mark Powell and Jonathan Gifford My Steam Engine is Broken calls on a fresh generation of organizational leaders to stop trying to fix a broken and outmoded structure, and to create new, successful working structures that work with, not against, people’s natural modes of behaviour. The authors explore the way in which the Steam Engine organizational model is no longer offering job satisfaction to its members precisely (and paradoxically) because members are not being enabled, and are often being prevented, from delivering what the organization most needs from them: self-direction, innovation, leadership and heartfelt commitment.  
£16.99 Add to basket
its the People Quick View

It´s the people

WHAT DOES IT REALLY TAKE TO SUCCEED AND PERFORM AS A BUSINESS MANAGER AND LEADER?

Authors: John A. Dembitz
Jack  Welch,  the  legendary  CEO  of  General  Electric,  described  himself  as  “the  world’s  best  paid  human resource  director”.  Welch  and  other  leaders  of  extraordinary  successful  companies over  the  past  30  years  focused  on  one   particular  part  of their  business: the  people.
 
Unlike  other  assets,  people  have  legs  that  enable  them  to  walk,  they  go  home  at  night,  they  have brains  that  enable   independent  thought,  senses  to  make  them  aware,  and  have  intangible  feeling s.  But  the  way  that  they  are  managed   impacts  directly  on  the  business’  bottom  line  like  no  other  asset  category.  This  book  is  a  firm  reminder  of  the  value  of   people  to any  organisation.  Great  managers  and  leaders,  at  whatever  level,  are  ones  capable  of  driving  performance   and  change  through  people.  This book  provides  essential  actions  and  behaviours  to  pursue  (and  those  to  avoid)  for  any   manager  who  is  seeking  the  path  to  great management  and  leadeship.
   
£9.99 Add to basket
Flawed But Willing Quick View

Flawed but Willing

LEADING LARGE ORGANIzATIONS IN THE AGE OF CONNECTION
Author: Khurshed Dehnugara
Instability, disturbance, emergence, networks, informal learning, trial, error, adaptability, low growth, fluctuation and momentum – these are the experiences that are increasingly dominating the lives of today’s business leaders and managers. There is a growing awareness that the old industrial constructs of detailed planning, perfection and process are no longer working as effectively as we might wish in our large, established organizations.
This book is a challenge to the way we relate to each other and lead businesses in the post-industrial age; it is full of passionate stories, reflections and insights. The writing inspires the practice of alternative forms of courage, acceptance of our imperfections and new methods of contact with each other as we navigate the changing nature of the workplace.
£16.99 Add to basket
Effective Modern Coaching Quick View

Effective Modern Coaching

The principles and art of succesful business coaching

Written by one of the world s leading business coaches, this book provides authoritative and proven guidance and techniques for managers, executives, or indeed coaches, who want to bring out the full potential of their employees and clients through coaching. Individual performance is a cornerstone of corporate performance and the need to achieve more productivity or innovation from fewer is becoming increasingly vital. Coaching is a demonstrably successful approach to helping individuals perform to higher levels. This book aims to develop managers and executives into great coaches, who can transform the performance of individuals and teams in their organizations.

E-Book Version
£12.99 Add to basket
New! The Content Revolution Quick View

The Content Revolution

Communicate what you stand for by telling a better story

Author: Mark Masters Marketing has changed more in the past 20 years than any other business discipline. So why are we relying on the same-old textbooks? Why do business owners still think that shouting louder than the competition is the answer to longevity? The old marketing way, where we were encouraged to spend more on advertising and to be seen, is dead. Marketing was about interrupting the masses, but times have changed. The only differentiator we have, as businesses, are the stories we tell.  
£14.99 Add to basket
The Environmental Capitalist Quick View

The Environmental Capitalist

Making billions by saving the planet

Authors: Carl Hall

As fi ve billion people turn middle class, the world is entering an unprecedented age of scarcity. We’ve already seen it in the form of rising prices for raw materials and land. But this is just the beginning; soon our economies will be constrained by shortages in water and other raw materials, not to mention the increasing threat of global warming.

In a remote corner of the earth, a few small nations have been preparing for this resource scarcity. A movement that started in the Nordic region, and now spreading globally. A new breed of entrepreneurs – the Environmental Capitalists – are creating the solutions desperately needed to save a shrinking planet. And they are doing it with the system that is often seen as the cause of the problems we face today – capitalism. They have turned their backs on corporate social responsibility, sustainability and traditional environmentalism, seeing them as ineff ective, hypocritical and uninspiring. Instead, they have come to realize that capitalism is the only tool that can deliver solutions on the scale we need.

This inspiring book by self-confessed environmental capitalist Carl Hall presents fi ve principles on how to win in the coming age of scarcity. It provides entrepreneurs, companies, investors and policy-makers with specifi c examples and ideas on how to help save the planet and generate profi ts at the same time.

 
£19.99 Add to basket
Back to top