New third edition – how to create a sustainable, innovative advertising company for today
● Updated and revised due to latest drastic changes in ‘ad land’.
● This is a controversial book whose subject matter is of intense current interest, and the interest is growing.
● New and exclusive foreword by Sir Martin Sorrell following his forced exit of WPP.
● Intelligently written and full of original cases and interviews – winner of several business book awards.
Prior to founding Farmer & Company in 1992, Michael Farmer was a strategy consultant with The Boston Consulting Group and a Director of Bain & Company. He headed Bain’s Munich, Paris and London offices during Bain’s decade of European expansion in the 1980s.