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Madison Avenue Manslaughter 3rd Edition

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Madison Avenue Manslaughter 3rd Edition

Madison Avenue Manslaughter 3rd Edition
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£12.99

The advertising industry has reached a critical and dangerous point in its development – agencies destroy themselves by doing increased work for declining fees. So what are the logical consequences of the failure to act? Growing workloads and declining fees have created a “recipe for disaster.” For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world’s first effective definition of “the real agency problem.” Once the problem is understood, the author offers corrective solutions.

Now in its third edition, Madison Avenue Manslaughter has been updated to include industry developments from 2017-2018, plus new material and chapters. This book is a call to action for the 21st century breed of “mad men,” which outlines the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.

Author: Michael Farmer

ISBN: 978-1-912555-12-3

FORMAT: 216 x 138mm

Bookbinding: Paperback

Number of pages: 224

 

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Description

Description

New third edition – how to create a sustainable, innovative advertising company for today


● Updated and revised due to latest drastic changes in ‘ad land’.
● This is a controversial book whose subject matter is of intense current interest, and the interest is growing.
● New and exclusive foreword by Sir Martin Sorrell following his forced exit of WPP.
● Intelligently written and full of original cases and interviews – winner of several business book awards.

AUTHOR

Prior to founding Farmer & Company in 1992, Michael Farmer was a strategy consultant with The Boston Consulting Group and a Director of Bain & Company. He headed Bain’s Munich, Paris and London offices during Bain’s decade of European expansion in the 1980s.

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