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Madison Avenue Manslaughter 3rd Edition

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Description

Description

New third edition – how to create a sustainable, innovative advertising company for today.

Updated and revised due to latest drastic changes in ‘ad land’.

This is a controversial book whose subject matter is of intense current interest, and the interest is growing.

New and exclusive foreword by Sir Martin Sorrell following his forced exit of WPP.

Intelligently written and full of original cases and interviews – winner of several business book awards.

Book Details

ISBN: 978-1-912555-12-3

FORMAT: 216 x 138mm

Bookbinding: Paperback

Number of pages: 224


AUTHOR

Prior to founding Farmer & Company in 1992, Michael Farmer was a strategy consultant with The Boston Consulting Group and a Director of Bain & Company. He headed Bain’s Munich, Paris and London offices during Bain’s decade of European expansion in the 1980s.


REVIEWS

Madison Avenue Manslaughter outlines – in unrelenting, painstaking detail – the decline of the advertising industry and the tone-deaf agency executives who are leading their own businesses to the chopping block. It’s about the reality that exists behind the well-groomed facade of Madison Avenue.

Forbes

It may take some readers a day or two to muster the courage to open it. But the industry-shaking insights in Madison AvenueManslaughtermake it required reading for everyone who works in advertising – marketers and agencies alike.

Media Village

Madison Avenue Manslaughteris an unforgettable look into the Mad Men’s declining world. The book offers key insights into how senior agency executives can restore their agencies to health and deliver improved results over time.

Business Publisher’s Roundtable

More Info

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Digital

E-book

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