Description
More Info
Returns & Delivery
Description
New third edition – how to create a sustainable, innovative advertising company for today
● Updated and revised due to latest drastic changes in ‘ad land’.
● This is a controversial book whose subject matter is of intense current interest, and the interest is growing.
● New and exclusive foreword by Sir Martin Sorrell following his forced exit of WPP.
● Intelligently written and full of original cases and interviews – winner of several business book awards.
AUTHOR
Prior to founding Farmer & Company in 1992, Michael Farmer was a strategy consultant with The Boston Consulting Group and a Director of Bain & Company. He headed Bain’s Munich, Paris and London offices during Bain’s decade of European expansion in the 1980s.
Additional information
| Physical | Physical Copy |
|---|---|
| Digital | E-book |
Returns and Exchanges
There are a few important things to keep in mind when returning a product you purchased.You can return unwanted items by post within 7 working days of receipt of your goods.- You have 14 calendar days to return an item from the date you received it.
- Only items that have been purchased directly from Us.
- Please ensure that the item you are returning is repackaged with all elements.
Ship your item back to Us
Firstly Print and return this Returns Form to: 30 South Park Avenue, San Francisco, CA 94108, USA Please remember to ensure that the item you are returning is repackaged with all elements. For more information, view our full Returns and Exchanges information.Related Products
Quick ViewYoga for Leaders
The future of business will be all about “business as unusual”. The rising wave of new technology in particular will mean companies and individuals will experience change at a rate and scale that will surprise many. In this book, a leading futurist and consultant provides a unique perspective for understanding and managing such change. Hyttffors draws from the idea of yogic philosophy and the concept of mind mastery to help managers address the future of rapid change. He weaves together cutting edge technology with ancient Indian philosophy to increase business leaders’ understanding of how everything is becoming interconnected, and how current problems on a macro level and disruptive technologies (as solutions) will change the world. Moreover, he argues that successful management of change can be achieved by managers through a deeper understanding of human emotions.
Author: Stefan Hyttffors
Book Details
- Publisher: LID Publishing
- ISBN: 978-1-910649-69-5
- FORMAT: 216 x 138mm
- Bookbinding: Paperback
- Number of pages: 356
£12.99 Add to basket
Quick ViewThe Energy Book
Business, Coaching, Concise Advice Series, Creativity, Current Affairs, Economy, Entrepreneurs, Environment, Human Resources, Innovation, Management, Marketing, Positive Change, Psychology, Richard Maddocks, Sales, Self Development, Strategy, Time Management, Well-being
In business today every professional faces the challenge of an increasing demand for extra energy in order to deliver the high level of performance required to continue to be successful. If energy is not managed and renewed on a day-to-day basis, then personal energy resources are constantly coming under pressure, leading to drainage, depleted performance and, in some instances, to potential burnout situations.
TheEnergy Bookpresents 50 simple and pragmatic ways to quickly boost energy in one or more of the ‘4 Energy Dimensions’. When these ‘Boosters’ are put into practice, the resulting extra energy enables you to continue delivering a high level of performance in all areas of life.
Author: Richard Maddocks £9.99 Add to basket
Quick ViewCreative 4Cast
A New Solution for the Future of Advertising
This book presents a manifesto for the changing face of advertising. But rather than a revolution, this change is more of an evolution. Creative thought has to evolve, creative professionals have to evolve and therefore advertising agencies, too, have to evolve. Leading advertising practitioner Emanuele Nenna provides ideas and direction for this evolution in this timely and important book for everyone involved in the advertising sector.
Author: Emanuele Nenna £14.99 Add to basket
Quick ViewThe JD.com Story
Valued at $25 billion following its IPO in 2014, JD.com (Jingdong) is China’s second largest e-commerce company (behind its rival Alibaba) and leads the way in sales of consumer electronics and books. Through unprecedented access to the inner-workings of JD.com and its founder, Richard Liu, and other main players, this book offers the most detailed examination of the success behind one of China’s most successful companies of recent times. Founded in 1998 as an online magneto-optical store, the company evolved into selling books, CDs, videos and consumer electronics online on an enormous scale. In 2014, Asia’s largest Internet company, Tencent, acquired a 20% stake in JD.com, which made the company the No.2 online retailer in China, and thus triggering a fierce battle with Alibaba for dominance in the China market. The story of JD.com’s growth, and the strategies and philosophy of its charismatic founder, is featured in this fascinating book.
Author: Li Zhigang
£24.99 Add to basket
Quick ViewThe Entrepreneurial Myth
The Entrepreneurial Myth explains how business creators are turned into all-powerful, never-fail gurus as they shoulder the collective necessity for enterprise. The Myth skews public policy, damages entrepreneurs' mental health, amplifies business failure rates and undermines our economies.
Based on analysis spanning thirty years, this book challenges the pervasive influence of the Entrepreneurial Myth and introduces the reader to Business Curation, an exciting new way to build businesses. It is a heartfelt call to business people and politicians, legislators and educators, to redesign enterprise for the next generation. Entrepreneurship - with all its griefs, glories and possibilities - belongs to us all.
Author: Louise Nicolson Publisher: LID Publishing ISBN: 978-1-912555-08-6 FORMAT: 216 x 135mm Bookbinding: Paperback Number of pages: 240 pp £12.99 Add to basket
Quick ViewDoing Business in India
Analysis, Biography, Business, Coaching, Creativity, Economy, Entrepreneurs, India, Innovation, Jamie Cid, Laurie Baum, Leadership, Sales, Strategy, USA, Worldwise Series
India is the fastest-growing trillion dollar economy in the world and poised to be the sixth largest economy in the world, overtaking the UK in 2019. As such, more and more businesses world-wide are looking to do business in this market. However, India’s unique business environment, culture and traditions make it a challenging market for most foreigners.
Doing Business in Indiais designed to make anyone exploring, starting or already doing business in India better aware of the cultural and business etiquette’s necessary to succeed in this market. This concise and attractive book is a one-stop guide that aims to shed light on the intricacies and complexities of doing business in India.
£12.99 Add to basket
Quick ViewOne Life
Analysis, Business, creative thinking, Creativity, Current Affairs, Economy, Innovation, Morten Albaek, Self Development, Self-help, Strategy, Well-being
Never before in history have, we been more educated, wealthier, and lived longer with more opportunities in life. Conversely, we have never been more stressed, anxious, depressed or lonely. In One Life, the philosopher and business executive Morten Albæk investigates this paradox and the absurdity that all of the world’s impressive socio-economic advancements have not been translated into more existential wellbeing. It is critical to understand why those of us, especially in prosperous countries with high living standards, continue to get sick, particularly due to work-related stress and poor leadership. The cure is not more ‘work-life balance’, but that we stop separating our persona into a working human being and private human being, and instead see ourselves as one human being with one life. That one life should be as meaningful as possible; it is meaning – not happiness – that is the most important basic ingredient for the sustainability of our lives, our businesses and our society.
Author: Morten Albaek
£12.99 Add to basket
Quick ViewDisruption Denial
We live in a world of constant change and disruption caused mainly by new technology. Yet, in business, there is widespread apathy, paralysis and confusion in many established companies in face of the obvious scope, scale, reach and pace of disruptive change. Why? Because Denial is the natural default response, given how executives’ brains function and how they are trained.
This important book examines why companies seem paralysed in the headlights of onrushing digital and other disruption. In analysing and understanding this tendency towards denial in companies, the author is then able to guide executives to begin seeing a new perspective to coping with the transformation challenge that faces them. Full of insightful case studies and lessons gained from the author’s work with leading companies, this is a hugely timely book when virtually all companies and executives must deal with the threat of disruptive change.
Author: David Guillebaud
£19.99 Add to basket
Quick ViewPlus Change
This book melds together the two most critical elements to organizational viability: change and creativity. More than simply a how-to book or a technical tome, +Change provides the working knowledge, strategies and tactics necessary to not only be more creative and more innovative, but also to implement change more effectively. +Change introduces the ICI Formula (Ideas + Change = Innovation). This critical formula for sustainable innovation within an organization allows for systemized ideation, unbiased idea selection, better change management methods and finally, sustainable innovation. This is a book for managers and executives in an era where innovation and change have become key competitive advantages to any company.
Author: Moe Glenner
£19.99 Add to basket
Quick ViewSweet Success
Awarded with the Silver Medal during the 2015 Axiom Business Book Awards the first edition of Sweet Success received a great success. In this revised second edition the former CEO, Douglas Lapins chronicles the changes and challenges of a thirty-year career in the corporate world. High-fructose corn syrup, a changing sugar industry, and practical leadership methods weave an absorbing tale of business, family, and social responsibility. Through strength of character, hard work, and native intelligence, he embraced a life full of extraordinary experiences and growth. This is the engrossing story of that journey, the people who influenced its path, and lessons that were learned. It is a must-read for anyone on their own journey of self-improvement.
Author: Doug Lapins
£19.99 Add to basket