Madison Avenue Manslaughter 3rd Edition
Categories: Business, Michael Farmer.£12.99
The advertising industry has reached a critical and dangerous point in its development – agencies destroy themselves by doing increased work for declining fees. So what are the logical consequences of the failure to act? Growing workloads and declining fees have created a “recipe for disaster.” For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world’s first effective definition of “the real agency problem.” Once the problem is understood, the author offers corrective solutions.
Now in its third edition, Madison Avenue Manslaughter has been updated to include industry developments from 2017-2018, plus new material and chapters. This book is a call to action for the 21st century breed of “mad men,” which outlines the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.
Author: Michael Farmer
ISBN: 978-1-912555-12-3
FORMAT: 216 x 138mm
Bookbinding: Paperback
Number of pages: 224
Description
New third edition – how to create a sustainable, innovative advertising company for today
● Updated and revised due to latest drastic changes in ‘ad land’.
● This is a controversial book whose subject matter is of intense current interest, and the interest is growing.
● New and exclusive foreword by Sir Martin Sorrell following his forced exit of WPP.
● Intelligently written and full of original cases and interviews – winner of several business book awards.
AUTHOR
Prior to founding Farmer & Company in 1992, Michael Farmer was a strategy consultant with The Boston Consulting Group and a Director of Bain & Company. He headed Bain’s Munich, Paris and London offices during Bain’s decade of European expansion in the 1980s.
Additional information
| Physical | Physical Copy |
|---|---|
| Digital | E-book |
Related Products
The Ideas Book: Fifth Year Anniversary Edition
The Engagement Revolution
Author: Matt Stephens
Unleashing Capacity
The tools and capabilities available to today’s HR professionals provide a unique position that, when used correctly, can lead to that all-important – and highly coveted – role at the leadership table. But how to get there?
In this updated second edition, Trehan has distilled all her experience as a global leader into a series of easily digestible chapters designed to help today’s HR professional attain and keep a seat at the corporate decision-making table. Trehan offers specific strategies and frameworks for reframing the HR professional’s understanding of their role within the company, including viewing the corporation not from the HR fishbowl, but rather from the vantage point of the CEO’s office.
Author: Rita Trehan
The Business Bullshit Book
Author: Kevin Duncan
Book Details
- Publisher: LID Publishing
- ISBN: 978-1-910649-85-5
- FORMAT: 180 x 120mm
- Bookbinding: Hardback
- Number of pages: 288
Plus Change
Make it All About Me
Powerful, Different, Equal
From Trump’s aggressive rhetoric against China, to the escalating trade war with tit for tat responses, and China’s 2025 initiative that threatens the US global leadership in advanced technologies, tensions between the US and China (the two dominant forces of today’s world) have never been higher.
This book provides a timely analysis of the US-China relationship. Each model is deeply rooted in their respective histories and cultures, with both models highly successful in achieving their main goals and highly resilient over time. It explores the core misconceptions on governance, economic, social and military issues, and the root causes of these misconceptions. If China and US could close the gap by each understanding those differences and their implications, the author argues, they could work together to overcome global issues to the benefit of all.
The Green Bubble
Per Wimmer, Owner of Wimmer Financial, Wimmer Family Office and WimmerSpace.com, is releasing his book The Green Bubble this November. The Green Bubble offers an analysis of the current financial bubble being created in the energy sector, by governments subsidizing renewable energy investment. He argues that these investments are not sustainable, and makes a case for investment in gas and, controversially, nuclear power.
Alongside the pressure to reduce greenhouse emissions, there is a challenge to find new, renewable energy sources. Many of the current ideas, Wimmer argues, are politically driven. The book also offers an engaging and intelligent analysis of the different energy issues that the world is facing, and how politics has led us in the wrong direction.
Author: Per Wimmer
The Diagrams Book
Author: Kevin Duncan
Book Details
- Publisher: LID Publishing
- ISBN: 978-1907794292
- FORMAT: 180 x 120mm
- Bookbinding: Hardback
