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Make it All About Me

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Description

Description

An interesting and insightful book — essential reading for all marketeers.

The omnichannel hexagon visualizes the various steps and channels you need to have ‘real omnichannel’ marketing.

A comprehensive model for understanding what omnichannel marketing is.

Assess your omnichannel marketing skills and capabilities.

Book Details

ISBN: 978-1-912555-14-7

FORMAT: 234 x 156mm

Bookbinding: Paperback with flaps

Number of pages: 456 pp


AUTHORS

Rasmus Houlind is a thought leader within omnichannel and digital marketing. Through more than a decade with major Scandinavian agencies, he’s worked with some of the largest brands in the Nordics. His work as a consultant and an author has helped him to build his knowledge of marketing and CRM. Since 2015, he’s been Chief Strategy Officer with the marketing technology company, Agillic.

 

 

 

Colin Shearer has been a pioneer and thought leader in AI and advance analytics for over 25 years. His experience ranges from successful start-ups and the creation of market-leading tools and technology — he designed and developed the Clementine Data mining System, now IBM SPSS Modeler — to worldwide executive roles with the largest vendors. In December 2016, Colin joined Houston Analytics, a Finland-based European leader in artificial intelligence, to become Chief Strategy Officer.


REVIEWS

Make It All About Meis all about business – chock full of practical advice and ideas for using data, analytics and personalization tools to create value, both for customers and for the bottom line. Read it carefully, because every paragraph offers new insight for the hungry digital marketer!

Don Peppers, Author and thought leader, CX Speakers

This book is an essential resource for marketers – from 100% digital to 0% digital but wanting to get their direction right. It shows what you need to do to get the best results in an omnichannel world, in the most practical ways. It’s also a great resource for students of digital marketing.

Merlin Stone, Professor of Marketing & Strategy, St Mary’s University

Make It All About Me is a comprehensive, well-structured and well written manual about some of the most important aspects of omnichannel. The systematic approach makes it both an excellent guide for anyone starting in the digital and e-commerce world as well as a helpful text book to go back to for the senior marketer.

Enrique Vivas Gaviño, Chief Commercial Officer, Vodafone

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