An interesting and insightful book — essential reading for all marketeers.
● The omnichannel hexagon visualizes the various steps and channels you need to have ‘real omnichannel’ marketing.
● A comprehensive model for understanding what omnichannel marketing is.
● Assess your omnichannel marketing skills and capabilities.
Rasmus Houlind is a thought leader within omnichannel and digital marketing. Through more than a decade with major Scandinavian agencies, he’s worked with some of the largest brands in the Nordics. His work as a consultant and an author has helped him to build his knowledge of marketing and CRM. Since 2015, he’s been Chief Strategy Officer with the marketing technology company, Agillic.
Colin Shearer has been a pioneer and thought leader in AI and advance analytics for over 25 years. His experience ranges from successful start-ups and the creation of market-leading tools and technology — he designed and developed the Clementine Data mining System, now IBM SPSS Modeler — to worldwide executive roles with the largest vendors. In December 2016, Colin joined Houston Analytics, a Finland-based European leader in artificial intelligence, to become Chief Strategy Officer.