An interesting and insightful book — essential reading for all marketeers.
â—Ź The omnichannel hexagon visualizes the various steps and channels you need to have ‘real omnichannel’ marketing.
â—Ź A comprehensive model for understanding what omnichannel marketing is.
â—Ź Assess your omnichannel marketing skills and capabilities.
Rasmus Houlind is a thought leader within omnichannel and digital marketing. Through more than a decade with major Scandinavian agencies, he’s worked with some of the largest brands in the Nordics. His work as a consultant and an author has helped him to build his knowledge of marketing and CRM. Since 2015, he’s been Chief Strategy Officer with the marketing technology company, Agillic.
Colin Shearer has been a pioneer and thought leader in AI and advance analytics for over 25 years. His experience ranges from successful start-ups and the creation of market-leading tools and technology — he designed and developed the Clementine Data mining System, now IBM SPSS Modeler — to worldwide executive roles with the largest vendors. In December 2016, Colin joined Houston Analytics, a Finland-based European leader in artificial intelligence, to become Chief Strategy Officer.
Per Wimmer, Owner of Wimmer Financial, Wimmer Family Office andÂ WimmerSpace.com, is releasing his book The Green Bubble this November. The Green Bubble offers an analysis of the current financial bubbleÂ being created in the energy sector, by governments subsidizing renewableÂ energy investment. He argues that these investments are not sustainable, andÂ makes a case for investment in gas and, controversially, nuclear power.
Alongside the pressure to reduce greenhouse emissions, there is a challengeÂ to find new, renewable energy sources. Many of the current ideas, WimmerÂ argues, are politically driven. The book also offers an engaging and intelligentÂ analysis of the different energy issues that the world is facing, and howÂ politics has led us in the wrong direction.
Author: Per Wimmer
Author:Â Stefan HyttfforsÂ
- Publisher: LIDÂ Publishing
- ISBN:Â 978-1-910649-69-5
- FORMAT:Â 216 x 138mm
- Bookbinding: Paperback
- Number of pages: 356
It seems that, as a race, we humans love a good story. But stories arenâ€™t just for pure enjoyment - they have long been a powerful tool for teaching.This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable â€śstory-bookâ€ť that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.
Author:Â Giles Lury
Author:Â Bahriye Goren-Gulek
- Publisher: LIDÂ Publishing
- ISBN:Â 978-0-9860793-2-0
- FORMAT:Â 203 x 203 mm
- Bookbinding: paperback
- Number of pages: 208
Author:Â Luis Gallardo