An interesting and insightful book — essential reading for all marketeers.
â The omnichannel hexagon visualizes the various steps and channels you need to have ‘real omnichannel’ marketing.
â A comprehensive model for understanding what omnichannel marketing is.
â Assess your omnichannel marketing skills and capabilities.
Rasmus Houlind is a thought leader within omnichannel and digital marketing. Through more than a decade with major Scandinavian agencies, he’s worked with some of the largest brands in the Nordics. His work as a consultant and an author has helped him to build his knowledge of marketing and CRM. Since 2015, he’s been Chief Strategy Officer with the marketing technology company, Agillic.
Colin Shearer has been a pioneer and thought leader in AI and advance analytics for over 25 years. His experience ranges from successful start-ups and the creation of market-leading tools and technology — he designed and developed the Clementine Data mining System, now IBM SPSS Modeler — to worldwide executive roles with the largest vendors. In December 2016, Colin joined Houston Analytics, a Finland-based European leader in artificial intelligence, to become Chief Strategy Officer.
We live in a world that is unequal by nature. One could even say that its diversity is essential to all the worldâs survival. However, inequality among human beings is one of societyâs biggest problems.
This book is about opportunities. It is about being at the forefront of a paradigm change and a win-win situation. And it is about leading one of the most compelling and exciting shifts in our society: womenâs empowerment. Company leaders are used to dealing with radical changes in markets, but there is a story that corporations all over the globe have chosen to ignore. This story is the sum total of millions of lost opportunities, because over half the potential workforce was left behind. Although half the population is made up of women, only 50% of them can earn a decent living. The Other Halfsets out to change just that.Author: Simona Scarpaleggia
Author: Keiron Sparrowhawk
- Publisher: LIDÂ Publishing
- ISBN:Â 9781910649756
- FORMAT:Â 216 x 138mm
- Bookbinding: paperback w/ flaps
- Number of pages: 256
From Trumpâs aggressive rhetoric against China, to the escalating trade war with tit for tat responses, and Chinaâs 2025 initiative that threatens the US global leadership in advanced technologies, tensions between the US and China (the two dominant forces of todayâs world) have never been higher.
This book provides a timely analysis of the US-China relationship. Each model is deeply rooted in their respective histories and cultures, with both models highly successful in achieving their main goals and highly resilient over time. It explores the core misconceptions on governance, economic, social and military issues, and the root causes of these misconceptions. If China and US could close the gap by each understanding those differences and their implications, the author argues, they could work together to overcome global issues to the benefit of all.
It seems that, as a race, we humans love a good story. But stories arenât just for pure enjoyment - they have long been a powerful tool for teaching.This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable âstory-bookâ that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.
Author:Â Giles Lury
Author:Â Bahriye Goren-Gulek
- Publisher: LIDÂ Publishing
- ISBN:Â 978-0-9860793-2-0
- FORMAT:Â 203 x 203 mm
- Bookbinding: paperback
- Number of pages: 208
Author:Â Matt Stephens