Secrets, lessons and insights from the frontline of world-class branding and marketing.
● Written by a leading practitioner who was part of the team responsible for the success of the world’s leading consumer brand.
● A practical, experience-based manual to shorten your marketing learning curve.
● The author shares the secret formula of communication, learnt from a career in some of the world’s most famous brands.
● The author is highly respected in the business world and an excellent self-promoter both on and offline.
- Publisher: LID Publishing
- ISBN: 978-1-910649-86-2
- FORMAT: 203mm x 203mm
- Bookbinding: Paperback
Javier Lamelas was previously Group VP Marketing of the Coca Cola Company, where he led global campaigns and worldwide marketing initiatives. He is now the CEO of Top Line MARTKeting.
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Author: Matt Stephens
A book written by a leader for professionals who struggle with sleep. Giles Watkins, the author, explores this problem through his own sleep struggles and provides guidance for readers using techniques and personal tips that transformed his life and helped him to sleep better. Along the way he explains the importance and function of sleep and how a lack of sleep typically effects professionals. The book also examines how organizations can promote better sleep.
As challenges with sleep for professionals reach epidemic proportions in the 21stcentury, this book provides an invaluable guide for those in positions of responsibility and encourages employee wellbeing in organisations.
Whether you work with 10 people, 10,000 people or just yourself, paying attention to mental health in the workplace has never been more important. We all face mental health challenges, regardless of our gender, age or sexual orientation, and too often we can be guilty for taking our mental health for granted.
This book aims to build on the current progressive movement around mental health awareness and is in line with current thinking on mental health in the workplace. In this book, the authors provide employees with a resource to develop greater mental health in the workplace and provide employers with a resource to develop greater wellbeing amongst their employees therefore increasing quality, performance, productivity and overall business effectiveness.
Apple, Starbucks, Zara, McDonald’s – these are some of the brands and companies that are at the forefront of today’s global economy. They are embedded in virtually every city and town. But when the global economy goes wrong (as in 2008), it can leave local communities vulnerable in the form of unemployment and bankruptcy.
This forward-looking book argues for the creation of local economies as a means of resisting the seismic changes that globalization often brings, especially in times of crisis. Moreover, research shows that for every £100 spent in a local shop, 45% will remain in the community (compared with only 15% if spent in retail chains such as Tesco or Aldi). As part of the design of the future, Elmark argues for the need to break up the global economy into local economies, so that communities can regain their independence and be less exposed to the tide of globalization.
Author: The New Local Economy