An expose into the world of high-street banks â and how we can protect ourselves from them
â Written by two insiders who work for a leading high street bank
â Everyone needs to read this book â the tricks that banks play on us, and what we can do avoid them!
â Provides ordinary people with the knowledge and confidence to ask their banks the right questions and to make better financial decisions
â Controversial and daring â this book will get huge exposure in both national and financial media
Steve Hogg is Director of Commercial Propositions and Paul Riseborough is Chief Commercial Officer of Metro Bank, a leading challenger bank. Karolina Morys is formerly Head of Retail Products at Metro Bank.
Author: Kevin Duncan
- Publisher: LIDÂ Publishing
- ISBN:Â 978-1907794292
- FORMAT: 180 x 120mm
- Bookbinding:Â Hardback
It seems that, as a race, we humans love a good story. But stories arenât just for pure enjoyment - they have long been a powerful tool for teaching.This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable âstory-bookâ that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.
Author:Â Giles Lury
Author:Â Matt Stephens