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A step-by-step guide for how managers and employees can embrace change with passion and excitement, every day.

Provides a framework for dealing with disruption and making a changing market a competitive advantage.

The approach is based on the authors’ deep work with some of the world’s leading companies.

A guide to stop the ‘change victimhood’ mentality to one of participation and ownership.

An important management book for all business executives, especially in today’s intensely competitive and changing business environment.


Publisher: LID Publishing

ISBN: 978-1-912555-24-6

FORMAT: 234 x 156mm

Bookbinding: Paperback

Number of pages: 256


Lior Arussy serves as CEO and President of the Strativity Group. He is one of the world’s authorities on customer experience, culture design, customer centricity and transformation. He is the author of six books including Exceptionalize it! (2015) and Customer Experience Strategy (2010). In addition, he has published over 250 articles in publications including the Harvard Business Review.


Lior Arussy’s new book provides a clear road map to one of the biggest challenges of our times – not just dealing with change, but embracing it and thriving in it. Lior’s common sense approach provides simple, clear examples of how all of us can stop living in fear of change and develop the resilience needed for the relentless pursuit of What’s Next.

Jeff Dailey, CEO of Farmers Insurance

Lior Arussy definitely succeeds in presenting a novel, refreshing,practice-based perspective on change resilience, which undoubtedly contributes a significant added value to the literature on change in organizations and individuals as well.

Dr. Michael Bar-Eli, Professor and Chair of Business Administration at Ben-Gurion University, and author of BOOST!

The Greek philosopher Heraclitus is credited with saying the‘only constant is change.’ Today, effectively embracing that constant is inextricably linked to business survival. Next Is Now is a revolutionary, yet pragmatic guide to not only managing change but driving and thriving in a world of cataclysmic explosions of information and technology. Lior Arussy has been entrusted to lead customer-centric change initiatives for some of the world’s most iconic brands. His effectiveness, expertise and wisdom jump off the pages of this book. What are you waiting for? Buy Next Is Now and thrive when so many others will struggle to position their teams and business for the opportunities ahead.

Joseph Michelli, New York Times #1 bestselling author of books like Driven to Delight, The New Gold Standard, The Zappos Experience and Leading the Starbucks Way

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