Description
The new book by the world’s leading marketing guru – Philip Kotler – that provides new rules for luxury fashion.
An unbeatable team of world-class authors and marketing experts behind the book.
Deep insights into the future of fashion – including 13 contributions from CEOs and executives from luxury fashion’s most famous brands (including Gucci, Versace, Moncler, Dolce & Gabbana, YSL).
Must-read for anyone connected to or interested in the high-end/luxury fashion sector.
Book Details
Publisher: LID Publishing
ISBN: 978-1-911687-08-5
Bookbinding: Paperback
Format: 234 x 156 mm
AUTHORS
PHILIP KOTLER is known as the “father of modern marketing”, a professor at the Kellogg School of Management at Northwestern University, and author of several bestselling marketing books.
GIUSEPPE STIGLIANO is the Global CEO of Spring Studios and an Adjunct Lecture at UCL School of Management. Prior to that, he was CEO of Wunderman Thompson Italy.
RICCARDO POZZOLI is the Persol Global Brand Director and an Italian entrepreneur, advisor and investor.
REVIEWS
A very clear picture of the phenomena that have changed the rules of fashion.
Luciano Floridi, Oxford University
Additional information
| Type | Ebook, Hardcover |
|---|
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