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Description

Description

The new book by the world’s leading marketing guru – Philip Kotler – that provides new rules for luxury fashion. 

 An unbeatable team of world-class authors and marketing experts behind the book.

Deep insights into the future of fashion – including 13 contributions from CEOs and executives from luxury fashion’s most famous brands (including Gucci, Versace, Moncler, Dolce & Gabbana, YSL).

Must-read for anyone connected to or interested in the high-end/luxury fashion sector.

Book Details

Publisher: LID Publishing

ISBN: 978-1-911687-08-5 

Bookbinding: Paperback

Format: 234 x 156 mm

AUTHORS

PHILIP KOTLER is known as the “father of modern marketing”, a professor at the Kellogg School of Management at Northwestern University, and author of several bestselling marketing books. 

 

 

 

 

GIUSEPPE STIGLIANO is Global CEO of Spring Studios; prior to that, he was CEO of Wunderman Thompson.

 

 

 

 

RICCARDO POZZOLI is the Persol Global Brand Director and an Italian entrepreneur, advisor and investor.  

REVIEWS

A very clear picture of the phenomena that have changed the rules of fashion.

Luciano Floridi, Oxford University

More Info

Additional information

Type

Ebook, Hardcover

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