How companies and brands can communicate more effectively through the power of storytelling.
- Storytelling is one of the up-and-coming tools in marketing, branding and business communication.
- Written by one of the leading practitioners of brand storytelling.
- Provides practical and inspirational advice and examples of what storytelling can do for your business.
- Potential cult business book ‚Äď PR and online marketing campaign to focus on generating strong word-of-mouth coverage.
- Publisher: LID¬†Publishing
- FORMAT: 216 x 138mm
- Bookbinding: Paperback
- Number of pages: 192
He is a former fellow in English¬†Literature at Merton College in Oxford, and¬†former editor of the Penguin Classics series.¬†He is now a consultant in branding and corporate¬†storytelling for communications business Radley¬†Yeldar in London.
He has seen storytelling from all¬†sides, and applies insights from the Story Business¬†to helping clients develop their Business Story.¬†He has worked for the likes of GSK, Shell, Lloyds¬†Banking Group, the NHS, Anglo American and¬†Pearson, as well as numerous UK universities¬†and public bodies.
He has published on Victorian¬†literature, John Keats, Oscar Wilde and¬†Shakespeare, and he is the author of a cultural¬†history of sunshine.¬†Only Connect brings these two worlds together.¬†It is his first business book.
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