How companies and brands can communicate more effectively through the power of storytelling.
- Storytelling is one of the up-and-coming tools in marketing, branding and business communication.
- Written by one of the leading practitioners of brand storytelling.
- Provides practical and inspirational advice and examples of what storytelling can do for your business.
- Potential cult business book ‚Äď PR and online marketing campaign to focus on generating strong word-of-mouth coverage.
- Publisher: LID¬†Publishing
- FORMAT: 216 x 138mm
- Bookbinding: Paperback
- Number of pages: 192
He is a former fellow in English¬†Literature at Merton College in Oxford, and¬†former editor of the Penguin Classics series.¬†He is now a consultant in branding and corporate¬†storytelling for communications business Radley¬†Yeldar in London.
He has seen storytelling from all¬†sides, and applies insights from the Story Business¬†to helping clients develop their Business Story.¬†He has worked for the likes of GSK, Shell, Lloyds¬†Banking Group, the NHS, Anglo American and¬†Pearson, as well as numerous UK universities¬†and public bodies.
He has published on Victorian¬†literature, John Keats, Oscar Wilde and¬†Shakespeare, and he is the author of a cultural¬†history of sunshine.¬†Only Connect brings these two worlds together.¬†It is his first business book.
News and PR
The Chartered Management Institute has awarded Steven D’Souza and Diana Renner’s Not Knowing, published by LID as ‘Management Book of the Year’ for 2014. The award, in association with the British Library and sponsored by…Read More
Communicate what you stand for¬†by telling a better storyAuthor:¬†Mark Masters Marketing has changed more¬†in the past 20 years than any¬†other business discipline. So why¬†are we relying on the same-old¬†textbooks? Why do business¬†owners still think that shouting¬†louder than the competition is¬†the answer to longevity? The old marketing way, where¬†we were encouraged to spend¬†more on advertising and to be¬†seen, is dead. Marketing was¬†about interrupting the masses,¬†but times have changed. The¬†only differentiator we have, as¬†businesses, are the stories we tell.
A simple approach to become more productiveAuthors: Ben Elijah The pressure to be more productive is a nightmare for any business person ‚Äď both at work and at home ‚Äď but this doesn‚Äôt have to be a problem anymore. This book introduces eight habits that can turn procrastination into productivity and the pain of overburden into the pleasure of achievement. As you read this book, you will develop productive habits allowing your to-do list to dissolve effortlessly. The secret to unlocking each habit is explained in a compelling way and the book is packed with concise advice and engaging diagrams.
The art of turning uncertainty into opportunityAuthors:¬†Steven D‚ÄôSouza and Diana Renner
In order to thrive in worrying times,¬†this fascinating book proposes we¬†head, uncomfortably, towards the¬†unknown, rather than away from it.¬†By developing a unique relationship¬†with Not Knowing we discover a new¬†way of living, working and succeeding¬†in our modern world.
This book re-frames the concept of Not¬†Knowing, from being in a fearful place¬†of weakness and ignorance, moving¬†to something we must engage with¬†personally. It introduces us to a new¬†paradigm, where Not Knowing becomes¬†an exciting opportunity, where we are¬†no longer limited by what we already¬†know and our habitual reactions tothings that life throws at us, so that¬†deeper knowing can emerge, full of ¬†rich possibilities and wisdom.
The art of corporate storytellingAuthor: Kevin Duncan People find it difficult to express ideas and solve problems purely with words. They find it much easier to use diagrams. Distilled into this single, handy-sized volume are 50 of the most useful diagrams, which are used by consultants, academics, MBA students and smart managers globally to aid their problem-solving and thinking. Triangle and pyramids, grids and axes, timelines, flows and concepts, circles ‚Äď the 50 diagrams are each visually presented and then explained in an accessible manner, including tips and advice on how you can apply them to your own situations.
Authors:¬†Mark Ridley and¬†Ian MillsThis powerful and inspirational book will¬†help you to make better sense of the things¬†that happen to you in your working and¬†personal lives ‚Äď and to achieve success. It¬†is intended to help anyone make sense of the things that happen to you in your working and personal lives. It will help you travel with a different point of view and do things differently. In particular, it will inspire you to process, handle, manage and affect the daily things that happen to you so that you can change, alter and influence the results.
It's Never OK to Kiss the Interviewer And other secrets to surviving, thriving and high fiving at work.This¬†is¬†a¬†book¬†for¬†anyone¬†who¬†wants¬†to¬†progress¬†and¬†be¬†happy and¬†successful¬†in¬†their¬†working¬†life.¬†Be¬†it¬†school¬†leaver,¬†university graduate¬†or¬†existing¬†employee¬†looking¬†to¬†drive¬†their¬†career forward¬†‚Äď¬†this¬†book¬†offers¬†a¬†refreshing¬†approach¬†to¬†an¬†every¬†day subject;¬†one¬†which¬†is¬†becoming¬†more¬†and¬†more¬†critical¬†as unemployment¬†figures¬†grow.
The art of turning uncertainty into opportunityAuthors: Mar√≠a Eugenia Gir√≥n
An in-depth study illustrated with many first hand anecdotes from the author‚Äôs experience in the luxury sector. Full of precise facts, it describes the evolution of a growing sector and its increasing implication in social and environmental matters. This is one of the first books to discuss the topic of Eco-luxury and sustainability of the industries in this sector.
Profiles of female entrepreneurs in modern-day chinaAuthor: Julia P√©rez-Cerezo China‚Äôs New Leaders is therefore an exception, a much needed breath of fresh air that takes a look at the economic situation of this country from the point of view of its women entrepreneurs. Julia P√©rez-Cerezo emerges herself in the daily life of these women and recounts their story from an Asian point of view, by allowing them to do the talking without applying any Western filters and avoiding, as far as possible, any interpretation of the events. In this way the reader is permitted to extract the vital life lessons from each account and come to their own conclusions.
Managing People and Organizations in Turbulent TimesAuthors:¬†Lukas Michel and¬†Thomas¬†Kupferschmied This book will help managers to¬†gain a better perspective of their¬†businesses and key activities and it¬†will be a valuable tool for managing¬†companies and people in these everchanging¬†and turbulent times.
Authors: Joachim Rene
This book provides an honest and critical evaluation of our current business philosophies and management values, and looks at what has gone wrong. JRZyla further provides seven practical solutions to help you restore meaning and a higher degree of personal happiness in management and business today.