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Perform to win

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Original lessons from the arts world for becoming a more effective manager and leader in business.

Unique book that delves into the world of arts for new perspectives on management.

Authors are respected business consultants and coaches who use alternative sources in their training.

Aimed at any manager or executive looking to turn the ordinary into something extraordinary.

Major PR campaign planned – business and HR media and online marketing.

Book Details

Publisher: LID Publishing

ISBN: 978-1-910649-25-1

FORMAT: 216 x 138mm

Bookbinding: Paperback

Number of pages: 224pp


Mark Powell is a Partner at leading management consultancy firm AT Kearney and Jonathan Gifford is a business coach and writer. They specialize in management development.


The humanities and the arts contain powerful lessons for leaders. The practice and discipline of the performing arts and the experiential insights they bring make fertile territory for leadership development. The lessons learned can be pivotal – they stick.

Tracey Camilleri, Director Oxford Strategic Leadership Programme, Saïd Business School, University of Oxford

Takes us under the skin of performing artists and reveals the techniques and mindsets they use in search of a winning performance. The fictionalized approach brings everything to life and shows clearly how relevant these techniques are for all of us.

Neil Jacobsohn, FutureWorld – the Global Business & Technology Think Tank

Goes right to the heart of what really drives business performance- the behaviours and mindsets of individuals. The innovative approach the authors take really brings to life the experiential nature of working with performing artists and draws out the lessons we can all use for our own success.

Robert Williams, Transformation Director, Denton Williams Consulting

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