Product Information
Category: Marketing and Communication£12.99
What if you could get people to listen to you in every situation? And in addition, get them to want to listen? Would that make life easier? Rhetoric is not the art of speaking – it is the art of getting others to listen. This book does not deal with the history of rhetoric – nor is it a book that teaches you how to ‘talk nicely’ – as many people might think when they hear the word ‘rhetoric’. This book will teach you to speak effectively and increase the motivation of your listeners. Teaching you how to be professional and personal, without being private. Elaine shares her own experiences, and suggests with humour and warmth how to tackle difficult situations. Selling 60,000 copies in Sweden, this revised edition boasts completely new examples and rhetorical tricks.
Author: Elaine Eksvard
Get the ebook:
Get the physical book:
Description
A manual for how to say difficult things, nicely.
Learn simple rules of communication and how to increase the motivation of your listeners.
User friendly format with an approachable and engaging tone, easy to absorb and learn.
Defines eight suppression techniques, brought to life be by personal stories.
BOOK DETAILS
Publisher: LID Publishing
ISBN:978-1-911498-43-8
FORMAT: 216 x 138mm
Bookbinding: Paperback
Number of pages: 240 pp
AUTHORS
Elaine is best-selling author of Ruling Technique, Living Power and Talk Nice. CEO & Founder of rhetroic agency, Snacka Snyggt, that offers a variety of courses in modern rhetoric, presentation techniques and sales rhetoric. Elaine is a Swedish TV personality, and avid blogger writing about family life, rhetoric, relationships and fitness.
Additional information
Physical | Physical Copy |
---|---|
Digital | E-book |
Related Products
Make it All About Me
Get the ebook:
Get the physical book:
The Art & Craft of PR
This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives. This book will be highly marketable to PR students and novices looking to break into the industry, and to junior and mid-level PR practitioners interested in learning new skills which they can use to gain a creative edge on their competition.
Author: Sandra Stahl
Get the ebook:
Get the physical book:
The Smart Selling Book
Virtually everyone sells in some capacity today, and we can become better at selling by becoming smarter at it. In today s highly competitive marketplace, creating an advantage through sales is imperative. Distilled into this single, handy-sized volume are twenty tips, advice and techniques to help anyone to improve their sales capability. It provides insights and tools to develop a more considered, smarter approach to overcoming any sales-related problem and situation. Each piece of advice is accompanied by graphic aids to aid understanding.
Author: Mark EdwardsGet the ebook:
Get the physical book:
The Cult of Service Excellence
Get the ebook:
Get the physical book:
How Coca-Cola Took Over the World
A cross between a business book and a storybook, How Coca-Cola Took Over the World is a collection of 101 accessible, enjoyable and informative tales of some of the world's greatest brands, including Tiffany's, Mercedes, Apple, Pinterest, Chanel No. 5, Corona, Brewdog, Spanx, LG, KFC, WWF, Guinness World Records and Coca-Cola. The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation and repositioning and renovation. For each story, the author has drawn a moral - a marketing principle that can be applied to many brand and marketing challenges facing businesses today. When pulled together as they are by the author in the final chapter, they provide the reader with a compelling and inspirational toolbox.
Author: Giles Lury