Reinventing Customer Engagement E-Book Version

Digital transformation is at the top of the agenda at banks and insurers across the globe. And operational excellence and cost efficiency are the key themes moving traditional banking and insurance to the digital world: digitalizing processes and optimizing operations. Cost reduction is absolutely necessary, no doubt about that. But many banks and insurers see the digitalization of processes as the end results, when all these efforts are really just bringing the basics up to date. What they do is restore the past; they are not creating the future.

The financial services industry is in a new phase. Banks and insurers have to operate much closer to the market. Digital technologies and changing customer behavior are changing the fundamentals of the industry; too fundamental to be solved by cost focus alone.

In Reinventing Customer Engagement, bestselling authors Roger Peverelli and Reggy de Feniks introduce a practical set of guiding principles to help bankers and insurers make the next leap and close the gap between “digital transformation to restore the past” and “digital transformation to create a future”:

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