Navigation

No products in the cart.

Rethinking Luxury

Return to Previous Page
Description

Description

New paperback edition of the essential handbook for future success in the luxury market.

● In-depth knowledge of both the luxury market and the tools for getting the message to the right consumers.

● Written by expert authors who have advised the world’s leading luxury brands.

● Exciting and engaging presentation appropriate for the audience – colour illustrations/photos throughout.

● The luxury market remains significant – the ideas and insights in this book are essential readings for the sector.


AUTHORS

Martin C. WittigMartin C. Wittig Dr Martin C. Wittig is a Senior Partner and Chairman of Roland Berger Switzerland. Dr Wittig was global Managing Partner and Chief Executive Officer of Roland Berger Strategy Consultants from 2010 to 2013. He is a visiting lecturer at the University of St. Gallen and was elected to the university’s International and Alumni Advisory Board. Dr Wittig and his wife Susanne are also involved in multiple social and cultural organisations, such as Ashoka Switzerland, Right to Play, the Swiss Institute for Art Research and the Museum of Photography in Winterthur.

Fabian SommerrockFabian Sommerrock Dr Fabian Sommerrock is a Principal and member of the management team of Roland Berger Switzerland. From 2011 until 2013 he was Executive Assistant CEO and before a Project Manager at Roland Berger Strategy Consultants. Dr Sommerrock is an expert in strategy development, transformation, post merger integration and reorganisation as well as efficiency and change management. He is a visiting lecturer at the University of St. Gallen with a focus on marketing, and a Director of the AlpEuregio.BusinessClub, a non-profit organisation.

Philip BeilPhilip Beil Joined Roland Berger Germany in 2003, and is a Partner in the Consumer Goods and Retail Competence Center and heads the Fashion and Luxury Practice Group. He is the author of various studies and articles about the luxury goods and fashion markets. Previously, he was Director of Business Development for an international start-up company that he co-founded. Philip is a graduate of Ludwig-Maximilian University and lives with his wife in Munich.

Markus AlbersMarkus Albers Markus is a journalist, entrepreneur and writer of non-fiction books. He lives in Berlin, Germany. Markus is a Managing Partner at content marketing agency Rethink as well as Contributing Editor for Monocle and Brand Eins. His work has also been published in GQ, Architectural Digest, Vanity Fair, Der Spiegel, Stern, SZ-Magazin, Welt am Sonntag and Die Zeit. His books, Meconomy, and the business book bestseller Smart Work, received enthusiastic reviews and have been translated into many languages. He also speaks and gives keynotes based on the books’ topics.


Reviews (0)

Reviews

There are no reviews yet.

Be the first to review “Rethinking Luxury”

Related Products

New! Quick View

The Creative Society

HOW THE FUTURE CAN BE WON

Author: Lars Tvede

Human creativity has been one of the fundamental drivers of civilization and progress – solving immense problems, creating opportunities and overcoming enemies like no other force. Often it has baffled its skeptics by finding new and better resources, unexpected environmental technologies and genuinely amazing products that no one had predicted.

However, like so many before it, Western civilization is now suffering from serious internal decay with its bloated public sectors, punitive taxes, over-regulation, marginalized citizens, stagnation, debt, unemployment and pessimism.

 
£12.99 Add to basket
Quick View

Only Connect

The art of corporate storytelling

Author: Robert Mighall A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? This book draws on the psychology, history, and of course, the greatest works, of storytelling to show how modern businesses can communicate more effectively and creatively. Robert Mighall explains why story has a universal power to move people. He shows how to build a compelling core story, and apply that across a range of communications. And he demonstrates how trends in social media and content marketing are making this most ancient communication art ever more urgently relevant. What the corporate world needs most, story does best: establish the human connections upon which trust is build. And this book explains how.  
£12.99 Add to basket
Inside Luxury Quick View

Inside Luxury

The art of turning uncertainty into opportunity

Authors: María Eugenia Girón

An in-depth study illustrated with many first hand anecdotes from the author’s experience in the luxury sector. Full of precise facts, it describes the evolution of a growing sector and its increasing implication in social and environmental matters. This is one of the first books to discuss the topic of Eco-luxury and sustainability of the industries in this sector.

 
£19.99 Add to basket
Quick View

The Challenger Spirit

Organizations that challenge the status quo

Authors: Khurshed Dehnugara and Claire Breeze

Challenger organizations are those that are disrupting their market, challenging their own habits and taking on dominant competitors. They are typically innovative and radical but what of those that lead them

This book analyzes the practices and disciplines that underpin the successful Challenger organization. In particular, it looks at how Challenger leadership and culture can be developed in large, complex, established businesses

 
£12.99 Add to basket
20/20 Quick View

20/20

20 great lists by 20 outstanding business thinkers

Edited by: David Woods 400 ideas, tips and advice from some of the most influential business thinkers from across the globe. As part of its 20th anniversary celebrations, the LID publishing group invited 20 of its thought-leading authors to contribute to this unique book – a collection of 20 lists, with each list containing points of advice based on each author’s area of expertise.  
£9.99 Add to basket
New! The Content Revolution Quick View

The Content Revolution

Communicate what you stand for by telling a better story

Author: Mark Masters Marketing has changed more in the past 20 years than any other business discipline. So why are we relying on the same-old textbooks? Why do business owners still think that shouting louder than the competition is the answer to longevity? The old marketing way, where we were encouraged to spend more on advertising and to be seen, is dead. Marketing was about interrupting the masses, but times have changed. The only differentiator we have, as businesses, are the stories we tell.  
£14.99 Add to basket
New! The Productivity Habits Quick View

The Productivity Habits

A simple approach to become more productive

Authors: Ben Elijah The pressure to be more productive is a nightmare for any business person – both at work and at home – but this doesn’t have to be a problem anymore. This book introduces eight habits that can turn procrastination into productivity and the pain of overburden into the pleasure of achievement. As you read this book, you will develop productive habits allowing your to-do list to dissolve effortlessly. The secret to unlocking each habit is explained in a compelling way and the book is packed with concise advice and engaging diagrams.  
£9.99 Add to basket
Quick View

The Diagrams Book

The art of corporate storytelling

Author: Kevin Duncan People find it difficult to express ideas and solve problems purely with words. They find it much easier to use diagrams. Distilled into this single, handy-sized volume are 50 of the most useful diagrams, which are used by consultants, academics, MBA students and smart managers globally to aid their problem-solving and thinking. Triangle and pyramids, grids and axes, timelines, flows and concepts, circles – the 50 diagrams are each visually presented and then explained in an accessible manner, including tips and advice on how you can apply them to your own situations.  
£9.99 Add to basket
Re-thinking Retail in the Digital Era Quick View

Re-thinking Retail in the Digital Era

Authors: Brian Kalms and Oliver Freestone

In this collection of articles, Elix-IRR’s retail professionals examine the fundamental changes brought about by the digital consumer and the related shifts in the industry. The articles discuss many of the challenges and opportunities on which our clients seek our advice.

These are not only the fashionable issues of customer insight and multichannel shopping, but also the challenges which arise through organisational change, the drive for supply chain efficiency and the transformation of IT from a back office cost centre to the enabling mechanism for customer interaction and loyalty.

 
£16.99 Add to basket
Tales my boss never told me Quick View

Tales my boss never told me

Lessons and inspiration for professional success.

Authors: Juan Mateo

This original book provides the answers in the form of short and easy-to-read, illustrated stories. Each one tells the moral tale of an individual who encounters situations similar to any modern-day manager’s, and provides lessons and inspirations to help you develop your talent.

 
£9.99 Add to basket
Back to top