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Description

Description

New paperback edition of the essential handbook for future success in the luxury market.

In-depth knowledge of both the luxury market and the tools for getting the message to the right consumers.

Written by expert authors who have advised the world’s leading luxury brands.

Exciting and engaging presentation appropriate for the audience – colour illustrations/photos throughout.

The luxury market remains significant – the ideas and insights in this book are essential readings for the sector.

BOOK DETAILS

Publisher: LID Publishing

ISBN: 978-1-910649-97-8

FORMAT: 234 x 156m

Bookbinding: Paperback

Number of pages: 264 pp


AUTHORS

Martin C. WittigMartin C. Wittig Dr Martin C. Wittig is a Senior Partner and Chairman of Roland Berger Switzerland. Dr Wittig was global Managing Partner and Chief Executive Officer of Roland Berger Strategy Consultants from 2010 to 2013. He is a visiting lecturer at the University of St. Gallen and was elected to the university’s International and Alumni Advisory Board. Dr Wittig and his wife Susanne are also involved in multiple social and cultural organisations, such as Ashoka Switzerland, Right to Play, the Swiss Institute for Art Research and the Museum of Photography in Winterthur.

Fabian SommerrockFabian Sommerrock Dr Fabian Sommerrock is a Principal and member of the management team of Roland Berger Switzerland. From 2011 until 2013 he was Executive Assistant CEO and before a Project Manager at Roland Berger Strategy Consultants. Dr Sommerrock is an expert in strategy development, transformation, post merger integration and reorganisation as well as efficiency and change management. He is a visiting lecturer at the University of St. Gallen with a focus on marketing, and a Director of the AlpEuregio.BusinessClub, a non-profit organisation.

Philip BeilPhilip Beil Joined Roland Berger Germany in 2003, and is a Partner in the Consumer Goods and Retail Competence Center and heads the Fashion and Luxury Practice Group. He is the author of various studies and articles about the luxury goods and fashion markets. Previously, he was Director of Business Development for an international start-up company that he co-founded. Philip is a graduate of Ludwig-Maximilian University and lives with his wife in Munich.

Markus AlbersMarkus Albers Markus is a journalist, entrepreneur and writer of non-fiction books. He lives in Berlin, Germany. Markus is a Managing Partner at content marketing agency Rethink as well as Contributing Editor for Monocle and Brand Eins. His work has also been published in GQ, Architectural Digest, Vanity Fair, Der Spiegel, Stern, SZ-Magazin, Welt am Sonntag and Die Zeit. His books, Meconomy, and the business book bestseller Smart Work, received enthusiastic reviews and have been translated into many languages. He also speaks and gives keynotes based on the books’ topics.


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