Loading the content...
Navigation
Account
Description

Description

New paperback edition of the essential handbook for future success in the luxury market.

In-depth knowledge of both the luxury market and the tools for getting the message to the right consumers.

Written by expert authors who have advised the world’s leading luxury brands.

Exciting and engaging presentation appropriate for the audience – colour illustrations/photos throughout.

The luxury market remains significant – the ideas and insights in this book are essential readings for the sector.

BOOK DETAILS

Publisher: LID Publishing

ISBN: 978-1-910649-97-8

FORMAT: 234 x 156m

Bookbinding: Paperback

Number of pages: 264 pp


AUTHORS

Martin C. WittigMartin C. Wittig Dr Martin C. Wittig is a Senior Partner and Chairman of Roland Berger Switzerland. Dr Wittig was global Managing Partner and Chief Executive Officer of Roland Berger Strategy Consultants from 2010 to 2013. He is a visiting lecturer at the University of St. Gallen and was elected to the university’s International and Alumni Advisory Board. Dr Wittig and his wife Susanne are also involved in multiple social and cultural organisations, such as Ashoka Switzerland, Right to Play, the Swiss Institute for Art Research and the Museum of Photography in Winterthur.

Fabian SommerrockFabian Sommerrock Dr Fabian Sommerrock is a Principal and member of the management team of Roland Berger Switzerland. From 2011 until 2013 he was Executive Assistant CEO and before a Project Manager at Roland Berger Strategy Consultants. Dr Sommerrock is an expert in strategy development, transformation, post merger integration and reorganisation as well as efficiency and change management. He is a visiting lecturer at the University of St. Gallen with a focus on marketing, and a Director of the AlpEuregio.BusinessClub, a non-profit organisation.

Philip BeilPhilip Beil Joined Roland Berger Germany in 2003, and is a Partner in the Consumer Goods and Retail Competence Center and heads the Fashion and Luxury Practice Group. He is the author of various studies and articles about the luxury goods and fashion markets. Previously, he was Director of Business Development for an international start-up company that he co-founded. Philip is a graduate of Ludwig-Maximilian University and lives with his wife in Munich.

Markus AlbersMarkus Albers Markus is a journalist, entrepreneur and writer of non-fiction books. He lives in Berlin, Germany. Markus is a Managing Partner at content marketing agency Rethink as well as Contributing Editor for Monocle and Brand Eins. His work has also been published in GQ, Architectural Digest, Vanity Fair, Der Spiegel, Stern, SZ-Magazin, Welt am Sonntag and Die Zeit. His books, Meconomy, and the business book bestseller Smart Work, received enthusiastic reviews and have been translated into many languages. He also speaks and gives keynotes based on the books’ topics.


Related Products

Quick View

Huawei Stories: Spirit

Founded in 1987 by a former engineer in China's People's Liberation Army (Ren Zhengfei), Huawei Technologies is the world's largest telecoms equipment manufacturer and second only to Apple in smartphones. Its emergence into a multinational with over 175,o00 employees all around the world is nothing short of extraordinary.
This book explores the spirit of Huawei. Through a series of personal stories told by Huawei employees, we gain a unique perspective on the extraordinary dedication and perseverance of the individuals that form the culture and spirit of the company, and which is the very foundation of Huawei's immense success as one of today's leading technology companies. As Ren Zhengfei remarked, "Huawei will move the world forward and set new standards", and the company's spirit is very much the driving force behind that.
Author: Tian Tao
 

Get the ebook:

 
£14.99 Add to basket
Quick View

The Smart Marketing Book

In today’s complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies which have long-term sustainable economic goals. The Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles – applicable for anyone who wishes to improve their organization’s financial and creative values. It is a straightforward guide that avoids unnecessary and time-consuming practices. An illustrative handbook that covers marketing principles and topics through visual innovation. A credible statement to all marketers trying to source the most relevant strategies from a field cursed with infinite information.
Author: Dan White
 

Get the ebook:

 

Get the physical book:

£9.99 Add to basket
Quick View

Entrepreneurial Happiness

Business owners used to strive for money and power, but what use are these if they arrive at a retirement without their health or happiness to enjoy these luxuries? Business owners assume they must put their businesses first and offer the ultimate sacrifice – their free time, leisure and fun. Charlie Reading has combined his own experience as a business owner with his research from business books, workshops and courses led by other successful entrepreneurs to create the system he calls ‘entrepreneurial happiness’. This book provides a culmination of business ideas for all leading entrepreneurs to make their business more profitable and achieve a healthy work life balance. The system to create entrepreneurial happiness is there in front of you and you cannot afford to wait. The secrets of the 21st century entrepreneur are greater than you can imagine, and just a read away.
Author: Charlie Reading
 

Get the ebook:

 KINDLE    KOBO
 

Get the physical book:

£12.99 Add to basket
Quick View

The Entrepreneur’s Book

It is a given that if you want success as an entrepreneur you need passion, creativity, spontaneity and bags of energy. Sure, you need to know how to run a business, but it is identifying and answering for yourself the crucial why questions that will lead to successful entrepreneurship. The Entrepreneur’s Book explains what these ‘why’ questions are and why they are so important
Author: Neil Francis
 

Get the ebook:

 

Get the physical book:

£9.99 Add to basket
Quick View

Corporate Social Responsibility Is Not Public Relations

The world is at a tipping point – climate change, plastic pollution, bush fires, disappearing forests, a global pandemic and explosive conversations about diversity and inclusion. Now, more than ever, it is important for all types of businesses to have authentic Corporate Social Responsibility initiatives that are not a publicity spin. This book demonstrates that CSR is the future of business. The book, Corporate Social Responsibility is Not Public Relations, contains 15 global inspirational interviews with thought leaders and entrepreneurs, including David Katz, CEO of Plastic Bank; Lois Acton, mentored by Anita Roddick, founder of the Bodyshop, Fred Huguez, who escaped the LA gang culture about the essence of sustainability, and more. These interviews within every chapter, along with the research, show there is international public support for business to do better and that CSR is driving investment. This is the time for all types of business to have CSR as the lifeblood for all their customers and employees.
Author: Sangeeta Waldron
 

Get the ebook:

 KINDLE    KOBO
 

Get the physical book:

£12.99 Add to basket
Quick View

The Rise of Bacardi

In 1862, in the city of Santiago de Cuba, a family-owned business purchased a distillery, producing the first bottle of what would become known as BACARDÍ rum. In the years that followed, Bacardi expanded to become a globally recognized household name, renowned for its premium quality white rum. The Rise of Bacardi tells the story of the Bacardi company, from its origins in the mid-19th century to its expansion in the early 20th to its international acclaim as the world's leading manufacturer of spirits today. This is the story of a company, but it is also the story of a family who has faced political and societal upheaval, from the Spanish American War to American Prohibition and the Cuban Revolution, and has continued to go from strength to strength over the last 150 years. As a member of the Bacardí family and former employee of the company, Jorge Del Rosal provides a unique insider's point of view in parallel to his own story as the company expanded in the latter half of the 20th century to today.
Author: Jorge Del Rosal
 

Get the ebook:

APPLE   KINDLE    KOBO
 

Get the physical book:

£19.99 Add to basket
Quick View

Fightback NOW

This second book in the FightBack collection responds to the question: what could the 'new normal' look like? Felix Staeritz and Sven Jungmann believe that business leaders and organizations have formidable tools at their disposal - not just to cope with this situation, but to recreate the world so they come out of this stronger and more inventive. As entrepreneurs, Staeritz and Jungmann are passionate about solving challenges through continuous experimentation, in search of the solutions that will define and shape the new normal. At its core, this book is about the shared experiences of many business leaders, academics and entrepreneurs around how corporations can most effectively build new digital models to make the most of their existing assets. FightBack NOW is a timely and necessary book, challenging leaders and organizations to consider the new realities and the urgent problems which ultimately impact the future of every person and business. Author: Felix Staeritz and Sven Jungmann
 

Get the ebook:

 

Get the physical book:

£14.99 Add to basket
Quick View

The Art of a Successful Life

The German poet Theodor Fontane once said: "A good aphorism contains the wisdom of an entire book in one sentence." The Art of a Successful Life goes a step further, collating a myriad of quotes which all offer insights to inspire you to think about yourself, your life and your goals, and give you the confidence and strength to cope with difficult situations. In this book, you will find quotes from a range of thinkers, from the physicist Stephen Hawking to the artist Michelangelo, and from entrepreneurs such as Henry Ford, Steve Jobs and Warren Buffett to Confucius, Cicero, Schopenhauer and Goethe. In bringing them together, the author provides an original and practical guide to everyday life. This, alongside the 20-week success program featured at the end of each chapter, will provide you with the inspiration and strength to cope successfully with a variety of situations in all areas of your life.
Author: Rainer Zitelmann
 

Get the ebook:

 

Get the physical book:

£19.99 Add to basket
New! Quick View

Li Ka-Shing & Cheung Kong Holdings

Nicknamed ‘Superman’, Li Ka-Shing is one of the most influential entrepreneurs in Asia. Born in 1928 in Chiu Chow, south-eastern China, Li left for Hong Kong with his family to avoid the perils of war. Forced to leave school before the age of 15, he worked in a plastics factory before starting his own company. Today, he is the 11th richest person in the world and his company, Cheung Kong, is influential in many sectors (including transportation, real estate, financial services, retail and energy). This is the story of an outstanding entrepreneur whose rise is legendary. China’s economic rise and influence has been one of the most significant developments in the global economy of recent times. The “China’s Entrepreneurs” series examines the major contribution to this development made by China’s leading private entrepreneurs and companies.
Author: Yan Qicheng

Get the physical book:

£9.99 Add to basket
Quick View

InCitations

InCitations offers a series of memorable quotes, aphorisms and expressions (that is, citations) and by delving into their history and meaning(s) you will find ways of applying – or just pondering on – them that incite insight and add to a sense of smartness. The range of inspiring quotes, aphorisms and words provided aim to illuminate, trigger debate, conversation and reflection that will enliven and enrich your writing and thinking. From the arts to sciences, advertising to psychology, this book encompasses it all. You will encounter writers, lyricists, firebrands, psychoanalysts and complexity theorists, The New Yorker cartoons, Spartan mothers and tractor boys, as well as learn the difference between jumbo jets and mayonnaise, and the significance of the number 45.
Author: Anthony Tasgal
 

Get the ebook:

APPLE   KINDLE    KOBO
 

Get the physical book:

£9.99 Add to basket
Back to top