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Robin Li & Baidu

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£9.99

China’s economic rise and influence has been one of the most significant developments in the global economy of recent times. A driving force behind this expansion has been the private entrepreneurs and companies of China, some of which have literally redefined the economic and business landscape, both inside and outside of China.  

In 2000, Robin (Yanhong) Li founded Baidu and turned the company into the largest Chinese search engine (with over 80% market share by search query) and the world’s second largest search engine. In 2005, Baidu completed its IPO on NASDAQ, and in 2007 became the first Chinese company to be included in the NASDAQ-100 Index. This book is the story of the rise of Robin Li and Baidu, which is integral to the story of China’s vast internet economy. 

Author: Guo Hongwen

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China Entrepreneur Series
Description

Description

An illuminating biography of one of China’s leading entrepreneurs

China’s recent global economic rise has been phenomenal – and is being led by entrepreneurs like Robin Li

Written by a leading writer with inside knowledge and contacts

Fascinating account of Li’s life, challenges and motivations – as well as the business ideas behind his success

Part of the ‘China’s Entrepreneurs’ series that offers illuminating biographies of China’s greatest entrepreneurs

Book Details

Publisher: LID Publishing

ISBN: 978-1-912-555-45-1

Bookbinding: Paperback

Format: 198 x 129 mm

AUTHOR

GUO HONGWEN is a leading Chinese biographer and a member of China Writers Association. With deep insight into famed Chinese companies, Guo has written descriptive and revelatory pieces on internal corporate mechanisms and development passwords. He has written over 20 biographies.  

 

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Type

Ebook, Hardcover

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