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LID Publishing

The Salesperson’s Secret Code

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£14.99

What makes a great salesperson? What beliefs, attitudes and behaviours are linked to being a top performer? What impact does culture, industry and sales context have? And does a formal sales methodology or process make a difference?

This book is for any sales professional, or indeed anyone involved in the sales process of their company, who wants to learn the secrets of successful selling. Based on interviews and analysis (qualitative and quantitative) of 300 of the world’s leading salespeople, across a mix of industries, cultures and context, the authors present the most rigorous evaluation of how salespeople behave and how they are driven. In doing so, they reveal the secret code behind consistent and high-level success in sales.

Authors:  Ian Mills, Mark Ridley, Ben Laker & Tim Chapman 

 

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Description

Description

The secrets behind successful selling – a must-read for anyone involved in sales!

Learn the secret code for selling from the world’s leading sales professionals.

Based on interviews with, and research, on 300 of the world’s top performing salespeople.

Easy-to-read, engaging and thought-provoking – backed up by rigorous research and analyses.

Written by expert trainers who have all “carried a bag” and are passionate about the development of salespeople.

BOOK DETAILS

Publisher: LID Publishing

ISBN:978-1-911498-00-1

FORMAT: 198×129 mm

Bookbinding: Hardback

Number of pages: 292 pp

AUTHORS

The book is a collaboration between Ian Mills, Mark Ridley and Ben Laker from Transform Performance International, and Tim Chapman, Managing Partner at Sales EQ. All of them have extensive global experience working in performance improvement, both from an academic and a practitioner perspective.

REVIEWS

One of the most important pieces of research since Challenger, The Salesperson’s Secret Code embodies everything that truly professional salespeople would wish to be. The book shows how holding certain beliefs about selling can predict success. For the first time, our ‘sales industry’ can focus not just on perfecting processes and skills, but also on what causes people to be successful in the first place.

Nick Porter, Chairman of the Association of Professional Sales

This is not just a book for salespeople. It’s a book for everyone. Everyone in every role sells themselves. The authors highlight life skills that encourage us all to be better, more accomplished and more confident humans. A great manual for life.

Michael Tobin OBE, Former CEO at Telecity Group, NED on 4 Continents

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