Loading the content...
Navigation
Account

The Salesperson’s Secret Code

‹Return to Previous Page
Description

Description

The secrets behind successful selling – a must-read for anyone involved in sales!

Learn the secret code for selling from the world’s leading sales professionals.

Based on interviews with, and research, on 300 of the world’s top performing salespeople.

Easy-to-read, engaging and thought-provoking – backed up by rigorous research and analyses.

Written by expert trainers who have all “carried a bag” and are passionate about the development of salespeople.

BOOK DETAILS

Publisher: LID Publishing

ISBN:978-1-911498-00-1

FORMAT: 198×129 mm

Bookbinding: Hardback

Number of pages: 292 pp


AUTHORS

The book is a collaboration between Ian Mills, Mark Ridley and Ben Laker from Transform Performance International, and Tim Chapman, Managing Partner at Sales EQ. All of them have extensive global experience working in performance improvement, both from an academic and a practitioner perspective.


REVIEWS

One of the most important pieces of research since Challenger, The Salesperson’s Secret Code embodies everything that truly professional salespeople would wish to be. The book shows how holding certain beliefs about selling can predict success. For the first time, our ‘sales industry’ can focus not just on perfecting processes and skills, but also on what causes people to be successful in the first place.

Nick Porter, Chairman of the Association of Professional Sales

This is not just a book for salespeople. It’s a book for everyone. Everyone in every role sells themselves. The authors highlight life skills that encourage us all to be better, more accomplished and more confident humans. A great manual for life.

Michael Tobin OBE, Former CEO at Telecity Group, NED on 4 Continents

More Info

Additional information

Physical

Physical Copy

Digital

E-book

Related Products

Quick View

Iconic

This book is about icons – exceptional organizations (orchestras, restaurants, sports teams or companies) with an aspiration to make or do something special, and to go on doing so, year in, year out for decades. This is what gives these organizations their undeniably iconic status.
By selecting 14 iconic organizations (including ElBulli, McKinsey, Royal Concertgebouw Orchestra, Procter & Gamble, the All Blacks) and researching what characteristics make them different from others, the authors discovered a “competency spiral” which these organizations exhibit in their success. Attracting and retaining the right people; forging individuals into a team; and achieving outstanding results, time after time, through continuous improvement and adjustment – these are the key competencies required to achieve iconic status.
Author: Xavier Bekaert, Gillis Jonk, Jan Raes & Phebo Wibbens
 

Get the ebook:

 

Get the physical book:

£19.99 Add to basket
Quick View

The Cult of Service Excellence

In a quest to maintain market position and improve profits in today’s fast-paced, competitive market place, organizations need to become more and more customer driven. A customer-driven organization maintains a base of loyal customers by recognizing that customer service and product quality are fundamental to maintaining a competitive advantage. These organizations have incredibly strong, inspirational and charismatic leaders with strong culture and behavioural norms or even rules that guide everyone how to function within the organization. They think that their way is the only way!
This book explains how the environment and culture created in some of the world’s greatest customer-focused companies resembles the mindset created by a cult. It is by understanding the “anatomy” of such companies that we, too, can embark upon a journey of customer excellence within our companies.
Author: Oke Eleazu
 

Get the ebook:

 

Get the physical book:

£12.99 Add to basket
Quick View

Disruption Denial

We live in a world of constant change and disruption caused mainly by new technology. Yet, in business, there is widespread apathy, paralysis and confusion in many established companies in face of the obvious scope, scale, reach and pace of disruptive change. Why? Because Denial is the natural default response, given how executives’ brains function and how they are trained.
This important book examines why companies seem paralysed in the headlights of onrushing digital and other disruption. In analysing and understanding this tendency towards denial in companies, the author is then able to guide executives to begin seeing a new perspective to coping with the transformation challenge that faces them. Full of insightful case studies and lessons gained from the author’s work with leading companies, this is a hugely timely book when virtually all companies and executives must deal with the threat of disruptive change.
Author: David Guillebaud
 

Get the ebook:

 

Get the physical book:

£19.99 Add to basket
Quick View

The Strategic’s Analysis Cycle: Handbook

This is an authoritative and practical guide to collecting, analysing and managing data, to enable managers and companies to develop successful business strategies. Data has become a dominant factor in today's business environment. This book, written by a leading practitioner, explains the underpinning nature of data for a company's business strategy. The book begins with data collection: getting data is no big deal; getting the right data to win in the market is. It moves on to data analysis: turning data into actionable intelligence is what drives and determines competitive advantage. And, finally, managing data: how to organise your data collection and analysis to create winning strategies. This is a definitive book about one of the most important topics in today's digital and data-driven economy. Author: Erik Elgersma 
 

Get the ebook:

 

Get the physical book:

£24.99 Add to basket
Quick View

Wang Jianlin & Dalian Wanda

China’s economic rise and influence has been one of the most significant developments in the global economy of recent times. A driving force behind this expansion has been the private entrepreneurs and companies of China, some of which have literally redefined the economic and business landscape, both inside and outside of China. Wang Jianlin is one such entrepreneur. From small beginnings as an unknown soldier, Wang ventured into business and led a residential development company that was in imminent danger of going bankrupt. He turned the business around, and today, the Dalian Wanda Group is a transnational enterprise that has become a major player in real estate, football and the entertainment industry. This is the inside story of Asia’s richest man, his rise from humble origins, who became one of China’s great entrepreneur heroes, and whose presence today is pursued by the world’s most important political and business leaders.
Author: Zhou Xuan 
£9.99 Add to basket
Quick View

The Meeting Book

Across the world businesses are searching for ways to work leaner and smarter. Working virtually across countries, time zones, and regions is, in theory, a good way to stay connected and keep travel and accommodation costs down. Businesses must be competent at working virtually in order to thrive and, meeting virtually is today’s reality. Technology companies are getting better and better at supporting meaningful virtual meetings and communication media is galloping ahead with people actively staying connected through social media and yet, at the same time virtual business meetings are hitting a glass ceiling. This book suggests that the human behaviour needed to make the most of these meetings is struggling to keep up. In this book you will learn how to make meetings work for you, how to be present and how to be understood, why you suck at meetings today and what to do about it for tomorrow.
Author: Helen Chapman
 

Get the ebook:

 

Get the physical book:

Quick View

Perform to win

This book explores and demonstrates the transformative learning experiences that organizations and their leaders can derive from the arts. It is through the arts that we have always explored our humanity: through dance and music; art and sculpture; theatre and poetry. The arts allow us to explore our own selves and our relationship to others and to the world around us. This central role of the arts is commonly accepted in everyday life, but the implications of this are not typically extended to the world of business.The authors argues strongly that, to the contrary, the methodologies and approaches that are fundamental to performing artists of all kinds can provide exactly the kind of inspirational, people-centred and performance-related techniques that are missing from much of the typically mechanistic, systems-based and process-driven training and development of managers and executives. Technical proficiency and expertise are not enough to deliver an award-winning result; what enables a truly outstanding performance is the elusive but entirely recognizable element of artistry – the spark that transforms a technically good performance into something extraordinary.
Author: Mark Powell and Jonathan Gifford
 

Get the ebook:

 

Get the physical book:

£12.99 Add to basket
Quick View

Pushing the boundaries

This is the autobiography of one of the most influential management consultants of recent times. Herbert Henzler grew up in the German village of Neckarhausen during the Second World War. Starting his career as a sales apprentice with Shell, he went on to study at the universities of Saarland, Ludwig-Maximillian and California, Berkeley, where he received his PhD in economics. In 1970, Henzler accepted an offer to join McKinsey & Company, a rapidly growing firm that would eventually become the world’s leading consultancy group. Working in its German office, Henzler quickly rose to Partner in 1975 and then Director in 1978. His spectacular rise continued when, in 1985, Henzler became head of McKinsey’s German office and one of the most powerful management consultants in the world. Honest and at times direct, this book provides a rare insight into the world of management consultancy and how one man made it to the top by constantly pushing the boundaries.
Author: Herbert Henzler
 
 

Get the ebook:

 

Get the physical book:

£19.99 Add to basket
Back to top