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The Salesperson Secret Code Paperback Edition

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The secrets behind successful selling – a must-read for anyone involved in sales!

Learn the secret code for selling from the world’s leading sales professionals.

Based on interviews with 300 of the world’s top-performing salespeople.

Easy-to-read, engaging and thought-provoking – backed up by rigorous research and analysis.

Written by expert trainers who have all ‘carried a bag’ and are passionate about the development of salespeople.


Publisher: LID Publishing

ISBN: 978-1-911498-76-6

FORMAT: 198×129 mm

Bookbinding: Paperback

Number of pages: 288


The book is a collaboration between Ian Mills, Mark Ridley and Ben Laker from Transform Performance International, and Tim Chapman, Managing Partner at Sales EQ. All of them have extensive global experience working in performance improvement, both from an academic and a practitioner perspective.


One of the most important pieces of research since Challenger, The Salesperson’s Secret Code embodies everything that truly professional salespeople would wish to be. The book shows how holding certain beliefs about selling can predict success. For the first time, our ‘sales industry’ can focus not just on perfecting processes and skills, but also on what causes people to be successful in the first place.

Nick Porter, Chairman of the Association of Professional Sales

This is not just a book for salespeople. It’s a book for everyone. Everyone in every role sells themselves. The authors highlight life skills that encourage us all to be better, more accomplished and more confident humans. A great manual for life.

Michael Tobin OBE, Former CEO at Telecity Group, NED on 4 Continents

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