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LID Publishing

Seeing Around Corners

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£19.99

Analytics has become a key driver of competitive advantage for organizations, underpinning new waves of productivity, growth, innovation and customer insights. As the availability of data increases, it becomes ever more important that decision makers across companies can fully exploit the potential of analytics to provide effective insights. By expertly linking data and decision making, the author presents a new paradigm which will forge the way into helping develop products and services that cam positively contribute to society. Graham draws on his unique background in military intelligence, strategy consulting and analytics. Presenting research, personal experiences and case studies, in an engaging and practical format.

Author: Graham Hogg

 

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Description

Description

A practical guide to data, how to interpret it, understand it, and exploit it, for business success.

The first book which connects the dots between big data and business strategy.

Intelligent and engaging analyses coupled with practical methods.

For every decision maker in every organisation across all sectors.

Packed full of engaging and inspiring stories – everyone should read this book.

BOOK DETAILS

Publisher: LID Publishing

ISBN: 978-1-911498-48-3

FORMAT: 234×156 mm

Bookbinding: Hardback

Number of pages: 224pp

AUTHOR

Graham has spent the last 15 years helping leaders and teams anchor data into decision making. As the leader of Connectworxs, he is passionate about helping organizations achieve growth by creating the right data driven culture to achieve their ambitions. After 20 years in advertising, he has spent the last eighteen as an independent troubleshooter, advising companies on how to change their businesses for the better, via change management programmes, training, facilitation, and non-exec work.

REVIEWS

Very informative and on the money, dealing with the behaviours and actions required to get a data culture working that will deliver real business benefits. I’m already modifying & tweaking my own behaviours and interactions, excellent stuff!

Lee Taylor, Senior Insights Expert, Shell

I believe Seeing Around Corners is the most relevant business book I have read this year. Every leader should read this; whether they are in a start-up or major corporation. It is a book for now, and one that gives you confidence in a period of such uncertainty and disruption.

Mark Sutherland, Chief Technology Officer, Capita plc

The evolution of ‘Big Data’ and advanced analytics is not about data or information technology, it’s about rethinking the fundamentals about how we lead and manage organizations. It has the potential to be the biggest force to shape organizations since the industrial revolution. Seeing Around Corners brings to life the transformational potential of the new data paradigm and powerfully demonstrates the need to re-think how leaders make decisions. A must read for anyone who wants to be a leader in any organization.

Dr. Mark Powell, UK Head of Insights and Data, Capgemini Ltd

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