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Silk Through the Ages

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Description

Description

The fascinating sociocultural story of how the silk textile conquered the luxury world, and remained prestigious throughout the ages.

Engaging and thought-provoking historical research dating back to Antiquity.

Provides the perfect real-world demonstration of how globalization can enrich a product, not diminish it.

A valuable and entertaining read for anyone in marketing, luxury and lifestyle.

Written by a published marketing professional and academic with over 30 years’ experience in the industry.

BOOK DETAILS

Publisher: LID Publishing

ISBN: 978-0-9991871-1-1

FORMAT: 216x182mm

Bookbinding: Hardback

Number of pages: 270

AUTHOR

Trini Callava is a marketing lecturer at University of Miami’s School of Business Administration, specializing in marketing strategy, luxury brands, and international marketing. She has an MBA in marketing and a PhD in organization and management.

REVIEWS

For dress or for furnishings, the allure of silk has inspired designers season after season… This book by Professor Callava is a must read for anyone involved or aspiring to enter the luxury industry. In particular, it’s content identifies a top quality product, such as silk, as it relates to high-end consumerism and its cultural evolution and constant usage through the centuries.

Maria Parets, Director International Sales-Panregional, Luxury Accounts Televisa Publishing and Digital

Trini takes us on an enthralling journey of silk, its travels through time, it’s transformation by diverse cultures, and stories that contributed to the aura of silk as an emblem of luxury today.

Melissa Hidrobo, MBA in International Luxury Brand Manager, Tiffany & Co.

Dr. Trini Callava succinctly and expertly identifies the commercial history of silk and its lasting import as a product in the world of modern luxury. Silk Through The Ages provides a novel perspective that is both informative and a delight to read!

Taylor Rambo, University of Miami Alumnus, Development Associate, The Washington Balle

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