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Silk Through the Ages

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Description

Description

The fascinating sociocultural story of how the silk textile conquered the luxury world, and remained prestigious throughout the ages

● Engaging and thought-provoking historical research dating back to Antiquity.

● Provides the perfect real-world demonstration of how globalization can enrich a product, not diminish it.

● A valuable and entertaining read for anyone in marketing, luxury and lifestyle.

● Written by a published marketing professional and academic with over 30 years’ experience in the industry.


AUTHOR

Trini Callava is a marketing lecturer at University of Miami’s School of Business Administration, specializing in marketing strategy, luxury brands, and international marketing. She has an MBA in marketing and a PhD in organization and management.

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Physical

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Digital

E-book

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