The fascinating sociocultural story of how the silk textile conquered the luxury world, and remained prestigious throughout the ages
● Engaging and thought-provoking historical research dating back to Antiquity.
● Provides the perfect real-world demonstration of how globalization can enrich a product, not diminish it.
● A valuable and entertaining read for anyone in marketing, luxury and lifestyle.
● Written by a published marketing professional and academic with over 30 years’ experience in the industry.
Trini Callava is a marketing lecturer at University of Miami’s School of Business Administration, specializing in marketing strategy, luxury brands, and international marketing. She has an MBA in marketing and a PhD in organization and management.