Loading the content...
Navigation
Account

Silk Through the Ages

‹Return to Previous Page
Description

Description

The fascinating sociocultural story of how the silk textile conquered the luxury world, and remained prestigious throughout the ages

● Engaging and thought-provoking historical research dating back to Antiquity.

● Provides the perfect real-world demonstration of how globalization can enrich a product, not diminish it.

● A valuable and entertaining read for anyone in marketing, luxury and lifestyle.

● Written by a published marketing professional and academic with over 30 years’ experience in the industry.


AUTHOR

Trini Callava is a marketing lecturer at University of Miami’s School of Business Administration, specializing in marketing strategy, luxury brands, and international marketing. She has an MBA in marketing and a PhD in organization and management.

More Info

Additional information

Physical

Physical Copy

Digital

E-book

Related Products

Quick View

Humanity’s Lucky Clover

Why do some states and societies thrive while others do not? What awaits us in the future? Is there a universal model that can guide our success? Vadim Makhov believes there is and that it can be found by means of careful analysis of the past. In this truly big-idea book he presents his ‘lucky clover’ theory in which, when four critical elements – science, society, innovation and wealth – are present, interacting and developing simultaneously, culminate in success. Having studied hundreds of sources, scrutinised numerous tangled intricacies in world history, and found interesting correlations between various events and phenomena, the author sets out to demonstrate that, through careful analysis of the past, we can find the right path to success. Author: Vadim Makhov Publisher: LID Publishing ISBN: 978-1-911498-94-0 FORMAT: 234x156mm Bookbinding: Hardback Number of pages: 352 Website
£24.99 Add to basket
New! Quick View

Make it All About Me

The term 'omnichannel' may be a marketing buzzword, but it also refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Make it All About Me suggests how to work with omnichannel marketing and artificial intelligence without getting stuck in a certain channel or silo. Drawing on insights from global marketing experts, the book centers around the Omnichanel Hexagon, a framework to help gauge your omnichannel progress and prioritize your marketing efforts to ensure that every step you take is a step closer to the perfect, tailored customer experience -- without sacrificing profitability. The authors provide the background for understanding the six main omnichannel disciplines and demonstrate how you can manage them in a more customer centric manner. Readers will get a visual overview of how far along their organization is in working with omnichannel and what barriers might impede further progress. Author: Rasmus Houlind & Colin Shearer ISBN: 978-1-912555-14-7 FORMAT: 234 x 156mm Bookbinding: Paperback with flaps Number of pages: 456 pp
£19.99 Add to basket
New! Quick View

The Wealth Elite

 What makes the super rich tick? Is there a specific mindset that sets ultra-high net worth individuals apart from the rest of us? Are they meticulous planners - or is their wealth an unintended by-product of their entrepreneurial activities? Is it nature or nurture that sets them on the path to great financial success? This book represents one of the most comprehensive modern-day studies of the super rich. Based on interviews with members of the financial elite, and rigorous academic analysis, this empirical study investigates the link between personality traits and the creation of enormous wealth. In short, the book provides a fascinating insight into the world of the super rich - and how they think, behave and make their fortunes.
Author:  Rainer Zitelmann Publisher: LID Publishing ISBN: 978-1-912555-54-3 FORMAT: 234 x 156mm Bookbinding: Paperback Number of pages: 422
£16.99 Add to basket
New! Quick View

The Salesperson Secret Code Paperback Edition

What makes a great salesperson? What beliefs, attitudes and behaviours are linked to being a top performer? What impact does culture, industry and sales context have? And does a formal sales methodology or process make a difference? This book is for any sales professional, or indeed anyone involved in the sales process of their company, who wants to learn the secrets of successful selling. Based on interviews and analysis (qualitative and quantitative) of 300 of the world’s leading salespeople, across a mix of industries, cultures and context, the authors present the most rigorous evaluation of how salespeople behave and how they are driven. In doing so, they reveal the secret code behind consistent and high-level success in sales.
Authors:  Ian Mills, Mark Ridley, Ben Laker & Tim Chapman 
Publisher: LID Publishing ISBN: 978-1-911498-76-6 FORMAT: 198x129 mm Bookbinding: Paperback Number of pages: 288
£9.99 Add to basket
New! Quick View

Naked Banking

We all depend on banks. They help us save and they help us spend. Yet for many they represent everything that's wrong with the world of finance. Poor service, high fees, creaking IT infrastructure and a market controlled by just a few providers have combined in recent years to create a personal banking crisis every bit as severe as the global financial crisis. How have things got so bad? Why are banks unable to balance providing good customer service with making a profit? And what can we do to protect ourselves from the tricks banks play to part us with our hard-earned money? This ground-breaking book, written by three insiders, reveals why banks do the things they do. From designing products they know will rip customers off to cutting branches they know their customers rely on, they explain how many banks' failing business models force them to make the wrong choices again and again. They make a rallying call for us all to be better informed about how everyday banking products actually work and to be wary of the many tricks and techniques product managers devise to make money.
Author: Steve Hogg & Paul Riseborough Publisher: LID Publishing ISBN: 978-1-911498-38-4 FORMAT: 198x129 mm Bookbinding: Paperback Number of pages: 256 pp
£9.99 Add to basket
New! Quick View

The Salesperson’s Secret Code

What makes a great salesperson? What beliefs, attitudes and behaviors are linked to being a top performing salesperson? What impact does culture, industry and sales context have? And does a formal sales methodology or process make a difference? This book is for any sales professional, or indeed anyone involved in the sales process of their company, who wants to learn the secrets of successful selling. Based on interviews and analyses (qualitative and quantitative) of 1000 of the world's leading salespeople, across a mix of industries, cultures and context, the authors present the most rigorous evaluation of how salespeople behave and how they are driven. In doing so, they reveal the secret code behind consistent and high-level success in sales. The authors of The Salesperson s Secret Code combine hard data with intelligent insight to show, with verve and skill, how the world s best salespeople continue to thrive in uncertain times and how others can learn from their success. Sales is now an integral part of every role, making this an essential read for all business professionals. Daniel Pink, author of Drive and To Sell is Human This is a practical manual for anyone who wants to be better at selling. It is full of useful tips and wise advice from experts who really understand their craft. If you want to close more deals, then this is the book to help you win. Luke Johnson, Chairman of Risk Capital Partners, former Chairman of Channel 4 Television, and The Sunday Times columnist The Salespersons Secret Code uses great research to tap into what makes the best sales people tick. Simple, easy to understand and filled with insight. It should be a must read for all those who want to be successful in sales and all those who want to recruit the best sales people. Chris Newitt, Global Sales Director, Jaguar Land Rover
Author: Ian Mills, Mark Ridley, Ben Laker, Tim Chapman Publisher: LID Publishing ISBN:978-1-911498-00-1 FORMAT: 198x129 mm Bookbinding: Hardback Number of pages: 292 pp
£14.99 Add to basket
New! Quick View

Super Signs

There is a form of creativity so powerful that it only takes one look and one listen for millions of consumers to remember it, like it, buy it, and tell others about it. These are so-called Super Signs - the brands that are embedded in human culture and hidden deep in our subconscious. This book takes a fresh approach to branding, and explores how to turn brands into Super Signs in today's competitive and ever-changing world. Super Signs are the most effective and powerful means of influencing a consumer's actions. From a branding point of view, Super Signs are the ultimate level that your brand can reach -- a level where the brand triggers an instinctive reaction in thought and action from the consumer. Author:  Sam Hua & Nan Hua Publisher: LID Publishing ISBN: 978-1-912555-18-5 FORMAT: 234x156mm Bookbinding: Hardback Number of pages: 272  
£19.99 Add to basket
New! Quick View

Dare to be Different and Grow Rich

Richard Branson stated: “No goal is beyond our reach and even the impossible can become possible for those with vision and belief in themselves.” This is the topic of this book, which studies the lives of 50 extraordinarily successful women and men – most of them entrepreneurs, but also top managers, athletes, entertainers and others – to find out what distinguishes them and the lessons that we can all learn.

What really sets these highly successful and rich individuals apart is their courage to be different from the majority of those around them. They challenge traditional ways of thinking and they set their goals and ambitions considerably higher than most people. Their stories serve as powerful guidelines for anyone who wants to aim higher and achieve much more than those around you.

Author: Dr Rainer Zitelmann
£19.99 Add to basket
New! Quick View

Geofusion

We are living in a unique ’geo’ age, where geography is appreciated again. The 21st century encompasses political and economic games where the multipolar world, a new world order and a new value system combine to develop new actors and new industries. Business leaders are focusing more and more on global social issues, putting pressure on international political decisions such as locating the network hubs of creativity and innovation in many aspects of the world economy and culture. The 21st century is the era of knowledge and creativity where education and innovation are the most important investments. Knowledge is the currency of the future. When drawn with knowledge, the map of the 21st century can be utilized to discover and understand this new world. This book helps to explain how ‘Geofusion’ provides the opportunities that can give lasting value to the world. Author:  Norbert Csizmadia Publisher: LID Publishing ISBN: 978-1-912555-21-5 FORMAT: 234x156mm Bookbinding: Hardback Number of pages: 272  
£19.99 Add to basket
Quick View

The Power of Capitalism

“The market has failed, we need more government intervention." That’s the mantra politicians, the media, and intellectuals have been reiterating ever since the outbreak of the 2008 financial crisis. By taking the reader on a journey across continents and through recent history, Rainer Zitelmann disproves this call for greater government intervention, and demonstrates that capitalism matters more than ever. The author provides compelling evidence from across the world that capitalism has been the solution to a number of massive problems. He compares developments in West and East Germany, North and South Korea, capitalist Chile v. Socialist Venezuela, and analyzes the extraordinary economic rise of China. For many people, "capitalism" is a dirty word. This book provides a timely reminder of capitalism’s power in enabling growth and prosperity, and in alleviating poverty. Author: Rainer Zitelmann Publisher: LID Publishing ISBN: 978-1-912555-00-0 FORMAT: 234x156mm Bookbinding: Hardback Number of pages: 256  
£19.99 Add to basket
Back to top