Product Information
Category: Marketing and Communication£9.99
Virtually everyone sells in some capacity today, and we can become better at selling by becoming smarter at it. In today s highly competitive marketplace, creating an advantage through sales is imperative. Distilled into this single, handy-sized volume are twenty tips, advice and techniques to help anyone to improve their sales capability. It provides insights and tools to develop a more considered, smarter approach to overcoming any sales-related problem and situation. Each piece of advice is accompanied by graphic aids to aid understanding.
Author: Mark Edwards
Get the ebook:
Get the physical book:
Description
The smarter way to achieve successful sales.
Contains proven techniques for effective selling.
Virtually everyone sells today – this book will help anyone to become better at it.
Part of the bestselling “Concise Advice” series – stylishly presented (with diagrams and illustrations) and easy to understand and apply.
Written by an experienced sales trainer and bestselling author.
BOOK DETAILS
Publisher: LID Publishing
ISBN: 978-1-911498-31-5
FORMAT: 180 x 120mm
Bookbinding: Hardback
Number of pages: 128 pp
AUTHOR
Mark Edwards is the founder of Whiteboard Strategies, a consultancy that specializes in sales training and visual communications. He is the author of The Visual Communications Book.
REVIEWS
Truly understanding compelling reasons and compelling events are critical to qualifying, forecasting and winning business. Alignment to business drivers along with the appreciation of the consequences of hitting or missing timelines (from those that matter) are essential for those wanting a successful sales career
Stuart Henderson, VP EMEA Field Operations, Symantec Inc
In The Smart Selling Book, Mark Edwards hits the B2B selling nail squarely on the head. His insights on modern selling challenges will reassure you that you’re not uniquely missing out. He doesn’t leave you hanging either, with practical ideas that will offer you a way forward to improved sales results.
Garry Mansfield, Managing Director, Outside In Sales & Marketing
Mark’s writing style is incredibly engaging (his live workshops are just as good!). We have all lost deals, large and small, this book helps to highlight the reasoning behind these losses and equip us sales people to ultimately win more than we lose – that’s the game, right!? An eye-opening read from someone right at the heart of our profession.
Ashley Brinsford, Global Account Leader, Symante
Related Products
Minifesto
Get the ebook:
Get the physical book:
The Business of Getting Business
Get the ebook:
Get the physical book:
Super Signs
Get the ebook:
Get the physical book:
Designpedia
Get the ebook:
Get the physical book:
Martketing
Get the ebook:
Get the physical book:
How Coca-Cola Took Over the World
A cross between a business book and a storybook, How Coca-Cola Took Over the World is a collection of 101 accessible, enjoyable and informative tales of some of the world's greatest brands, including Tiffany's, Mercedes, Apple, Pinterest, Chanel No. 5, Corona, Brewdog, Spanx, LG, KFC, WWF, Guinness World Records and Coca-Cola. The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation and repositioning and renovation. For each story, the author has drawn a moral - a marketing principle that can be applied to many brand and marketing challenges facing businesses today. When pulled together as they are by the author in the final chapter, they provide the reader with a compelling and inspirational toolbox.
Author: Giles LuryGet the ebook:
Get the physical book:
The Talent Brand
Get the ebook:
Get the physical book:
The Cult of Service Excellence
Get the ebook:
Get the physical book:
Madison Avenue Manslaughter 3rd Edition
Get the ebook:
Get the physical book:
Read My Lips
What if you could get people to listen to you in every situation? And in addition, get them to want to listen? Would that make life easier? Rhetoric is not the art of speaking - it is the art of getting others to listen. This book does not deal with the history of rhetoric - nor is it a book that teaches you how to 'talk nicely' - as many people might think when they hear the word 'rhetoric'. This book will teach you to speak effectively and increase the motivation of your listeners. Teaching you how to be professional and personal, without being private. Elaine shares her own experiences, and suggests with humour and warmth how to tackle difficult situations. Selling 60,000 copies in Sweden, this revised edition boasts completely new examples and rhetorical tricks.
Author: Elaine Eksvard