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The Smart Selling Book

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The smarter way to achieve successful sales.

Contains proven techniques for effective selling.

Virtually everyone sells today – this book will help anyone to become better at it.

Part of the bestselling “Concise Advice” series – stylishly presented (with diagrams and illustrations) and easy to understand and apply.

Written by an experienced sales trainer and bestselling author.


Publisher: LID Publishing

ISBN: 978-1-911498-31-5

FORMAT: 180 x 120mm

Bookbinding: Hardback

Number of pages: 128 pp


Mark Edwards is the founder of Whiteboard Strategies, a consultancy that specializes in sales training and visual communications. He is the author of The Visual Communications Book.


Truly understanding compelling reasons and compelling events are critical to qualifying, forecasting and winning business. Alignment to business drivers along with the appreciation of the consequences of hitting or missing timelines (from those that matter) are essential for those wanting a successful sales career

Stuart Henderson, VP EMEA Field Operations, Symantec Inc

In The Smart Selling Book, Mark Edwards hits the B2B selling nail squarely on the head. His insights on modern selling challenges will reassure you that you’re not uniquely missing out. He doesn’t leave you hanging either, with practical ideas that will offer you a way forward to improved sales results.

Garry Mansfield, Managing Director, Outside In Sales & Marketing

Mark’s writing style is incredibly engaging (his live workshops are just as good!). We have all lost deals, large and small, this book helps to highlight the reasoning behind these losses and equip us sales people to ultimately win more than we lose – that’s the game, right!? An eye-opening read from someone right at the heart of our profession.

Ashley Brinsford, Global Account Leader, Symante

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