Loading the content...
Navigation
Account

The Smart Selling Book

‹Return to Previous Page
Description

Description

The smarter way to achieve successful sales.

Contains proven techniques for effective selling.

Virtually everyone sells today – this book will help anyone to become better at it.

Part of the bestselling “Concise Advice” series – stylishly presented (with diagrams and illustrations) and easy to understand and apply.

Written by an experienced sales trainer and bestselling author.

BOOK DETAILS

Publisher: LID Publishing

ISBN: 978-1-911498-31-5

FORMAT: 180 x 120mm

Bookbinding: Hardback

Number of pages: 128 pp


AUTHOR

Mark Edwards is the founder of Whiteboard Strategies, a consultancy that specializes in sales training and visual communications. He is the author of The Visual Communications Book.


REVIEWS

Truly understanding compelling reasons and compelling events are critical to qualifying, forecasting and winning business. Alignment to business drivers along with the appreciation of the consequences of hitting or missing timelines (from those that matter) are essential for those wanting a successful sales career

Stuart Henderson, VP EMEA Field Operations, Symantec Inc

In The Smart Selling Book, Mark Edwards hits the B2B selling nail squarely on the head. His insights on modern selling challenges will reassure you that you’re not uniquely missing out. He doesn’t leave you hanging either, with practical ideas that will offer you a way forward to improved sales results.

Garry Mansfield, Managing Director, Outside In Sales & Marketing

Mark’s writing style is incredibly engaging (his live workshops are just as good!). We have all lost deals, large and small, this book helps to highlight the reasoning behind these losses and equip us sales people to ultimately win more than we lose – that’s the game, right!? An eye-opening read from someone right at the heart of our profession.

Ashley Brinsford, Global Account Leader, Symante

Related Products

Quick View

Weather Or Not?

The impact of the weather is often taken for granted and sometimes completely ignored. Weather in all forms is a maker and breaker of both business and personal fortunes, especially when it reaches extremes. The weather we experience crucially dictates almost every aspect of our lives. It directs what we do and when we do it, from what we eat and drink, to the clothes we wear, and it even governs our health and behaviour. In this entertaining and informative book, global expert meteorologist and weather authority, Jim N R Dale, shares his experiences and advises how you and your business could truly become weather savvy. Weather impact is an all-consuming phenomenon, and, with the rise of climate change, there is no better time to tune into one of the most important aspects of our lives. Certainly, a book for a rainy day!
Author: Jim N R Dale
 

Get the ebook:

APPLE   KINDLE    KOBO
 

Get the physical book:

£9.99 Add to basket
Quick View

The Connection Book

From Brexit to Trump, communication has never clearly been so influential, continually centre stage in influencing our hearts, minds and essentially the narrative of our civilisation. We are surrounded by the impact of good and bad communication, both in our own lives and in the world stage. And we are swayed, even against better judgement by persuasive communicators. This book will give people simple usable tools to improve and enrich their communication in 5 key areas, so they feel more confident and effective in meetings, presentations, interviews, social situations and can even have arguments more effectively! For the very first time, readers will be able to read about and apply a unique methodology that has been taught successfully to hundreds of happy clients since 2008 - and the opportunity to experience gems from that method at a fraction of the price of a session.

Author: Emma Serlin
 

Get the ebook:

 

Get the physical book:

£9.99 Add to basket
Quick View

The Talent Brand

Consumer loyalty in the twenty-first century values trust, transparency, communication and authenticity. Holistic Branding explores the art of making a strong emotional connection from your organization and culture in order to drive your business forward. Direct in its approach, the book argues that everything from hiring employees to your consumer message must be in line with the company's brand. Broken down into four easily accessible and digestible parts, Holistic Branding is an essential book for leaders and business people interested in creating a dynamic and authentic brand that stands apart from its competitors in our highly competitive consumer age. Author: Jodi Oridioni
 

Get the ebook:

 

Get the physical book:

£19.99 Add to basket
Quick View

Read My Lips

What if you could get people to listen to you in every situation? And in addition, get them to want to listen? Would that make life easier? Rhetoric is not the art of speaking - it is the art of getting others to listen. This book does not deal with the history of rhetoric - nor is it a book that teaches you how to 'talk nicely' - as many people might think when they hear the word 'rhetoric'. This book will teach you to speak effectively and increase the motivation of your listeners. Teaching you how to be professional and personal, without being private. Elaine shares her own experiences, and suggests with humour and warmth how to tackle difficult situations. Selling 60,000 copies in Sweden, this revised edition boasts completely new examples and rhetorical tricks.

Author: Elaine Eksvard
 

Get the ebook:

APPLE   KINDLE    KOBO
 

Get the physical book:

£12.99 Add to basket
Quick View

Living Brands

Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped us survive and thrive. Our fundamental human motives shape the language that is shared by everyone. Living Brands decodes this language and helps marketers, consumer insight managers, advertisers, designers, PR professionals, and brand owners bring brands to life. By using, for the first time, a multidisciplinary approach that includes client workshops, brand communication decoding, motivational research, cultural anthropology, sociology, philosophy, psychology, cognitive science, and affective neuroscience, Living Brands deconstructs and hierarchises the motives underpinning our consumer behaviour, allowing practitioners to build narratives that engage consumers at a profound human level. Author: Constantinos Pantidos
 

Get the ebook:

 

Get the physical book:

£24.99 Add to basket
Quick View

The Cult of Service Excellence

In a quest to maintain market position and improve profits in today’s fast-paced, competitive market place, organizations need to become more and more customer driven. A customer-driven organization maintains a base of loyal customers by recognizing that customer service and product quality are fundamental to maintaining a competitive advantage. These organizations have incredibly strong, inspirational and charismatic leaders with strong culture and behavioural norms or even rules that guide everyone how to function within the organization. They think that their way is the only way!
This book explains how the environment and culture created in some of the world’s greatest customer-focused companies resembles the mindset created by a cult. It is by understanding the “anatomy” of such companies that we, too, can embark upon a journey of customer excellence within our companies.
Author: Oke Eleazu
 

Get the ebook:

 

Get the physical book:

£12.99 Add to basket
Quick View

The Prisoner and the Penguin

The power of a good story has long been recognised. It seems that, as a race, we humans love a good story. But stories aren’t just for pure enjoyment - they have long been a powerful tool for teaching. This book is an alternative to traditional marketing handbook. Rather than a textbook, it is an enjoyable “story-book” that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.

Author: Giles Lury

£12.99 Add to basket
Quick View

Make it All About Me

The term 'omnichannel' may be a marketing buzzword, but it also refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Make it All About Me suggests how to work with omnichannel marketing and artificial intelligence without getting stuck in a certain channel or silo. Drawing on insights from global marketing experts, the book centers around the Omnichanel Hexagon, a framework to help gauge your omnichannel progress and prioritize your marketing efforts to ensure that every step you take is a step closer to the perfect, tailored customer experience -- without sacrificing profitability. The authors provide the background for understanding the six main omnichannel disciplines and demonstrate how you can manage them in a more customer centric manner. Readers will get a visual overview of how far along their organization is in working with omnichannel and what barriers might impede further progress. Author: Rasmus Houlind & Colin Shearer
 

Get the ebook:

APPLE   KINDLE    KOBO
 

Get the physical book:

£19.99 Add to basket
Back to top