The smarter way to achieve successful sales
● Contains proven techniques for effective selling
● Virtually everyone sells today – this book will help anyone to become better at it
● Part of the bestselling “Concise Advice”series – stylishly presented (with diagrams and illustrations) and easy to understand and apply
● Written by an experienced sales trainer and bestselling author
Mark Edwards is the founder of Whiteboard Strategies, a consultancy that specializes in sales training and visual communications. He is the author of The Visual Communications Book
Silk is not just a simple natural fiber―it represents something meaningful, universal, and perennial. This book tells the story of how the silk textile conquered the luxury world, and remained prestigious throughout the ages. Examining sociological research dating back to Antiquity, the Mongol Empire, and Ottoman Turks, this book demonstrates the value of globalization and the importance of diversity through the lens of silk as an enduring luxury textile. Author: Trini Callava, Publisher: LID Publishing ISBN: 978-0-9991871-1-1 FORMAT: 216x182mm Bookbinding: Hardback Number of pages: 270
Understanding the goals of the world of business and dealing with the development of new solutions calls for a basic ingredient: creativity. And yet, just being, or wanting to be creative is not enough – it is essential to train and develop this ability in order to achieve results. In other words, we need a guide to show us the way and provide us with the tools needed to progress. Designpedia is an essential manual for Design Thinking which brings together all the tools you need to achieve innovation and entrepreneurship goals and is organised around four basic processes: mapping, exploring, building and testing. It also reveals how, as long as you use the right tools, you can create original and effective solutions. Includes case studies to show how this is working for big companies (Orange or BBVA) as well as startups (Dovase or Bydsea). Author: Zaragozá, Rafael , Gasca, Juan Book Details Publisher: LID Publishing ISBN: 978-1-907794-49-0 FORMAT: 203x203mm Bookbinding: Paperback w/ flaps Number of pages: 256 pp
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A cross between a business book and a storybook, How Coca-Cola Took Over the World is a collection of 101 accessible, enjoyable and informative tales of some of the world's greatest brands, including Tiffany's, Mercedes, Apple, Pinterest, Chanel No. 5, Corona, Brewdog, Spanx, LG, KFC, WWF, Guinness World Records and Coca-Cola. The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation and repositioning and renovation. For each story, the author has drawn a moral - a marketing principle that can be applied to many brand and marketing challenges facing businesses today. When pulled together as they are by the author in the final chapter, they provide the reader with a compelling and inspirational toolbox.Author: Giles Lury Publisher: LID Publishing ISBN: 1911498258 FORMAT: 198 x 129mm Bookbinding: Paperback Number of pages: 192 pp
There is a form of creativity so powerful that it only takes one look and one listen for millions of consumers to remember it, like it, buy it, and tell others about it. These are so-called Super Signs - the brands that are embedded in human culture and hidden deep in our subconscious. This book takes a fresh approach to branding, and explores how to turn brands into Super Signs in today's competitive and ever-changing world. Super Signs are the most effective and powerful means of influencing a consumer's actions. From a branding point of view, Super Signs are the ultimate level that your brand can reach -- a level where the brand triggers an instinctive reaction in thought and action from the consumer. Author: Sam Hua & Nan Hua Publisher: LID Publishing ISBN: 978-1-912555-18-5 FORMAT: 234x156mm Bookbinding: Hardback Number of pages: 272
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We live in times of great change. Or so we are told. Headlines blast messages about clashes between tribes, civilisations, political factions, East and West. We are told that unless we abstain from eating meat, flying or enjoying other modern amenities, the planet is doomed. We live in times of trouble. Of crossroads. Of signs of decline. We live in special times. In turn, future thinking is often reduced to people having opinions about other people’s opinions.
As opposed to manifesto, in manifesto many small ideas are created to inspire one person, your- self. By sharing the vision of the future, we can avoid telling stories and instead strive to surround ourselves with as many strange, conflicting ideas that we can in order to immerse ourselves in future possibilities and possible futures. Incorporating recognisable examples, Minifesto will illustrate how the world changes when a single individual does something new.
Author: Magnus Lindkvist
What makes a great salesperson? What beliefs, attitudes and behaviours are linked to being a top performer? What impact does culture, industry and sales context have? And does a formal sales methodology or process make a difference? This book is for any sales professional, or indeed anyone involved in the sales process of their company, who wants to learn the secrets of successful selling. Based on interviews and analysis (qualitative and quantitative) of 300 of the world’s leading salespeople, across a mix of industries, cultures and context, the authors present the most rigorous evaluation of how salespeople behave and how they are driven. In doing so, they reveal the secret code behind consistent and high-level success in sales.
Authors: Ian Mills, Mark Ridley, Ben Laker & Tim ChapmanPublisher: LID Publishing ISBN: 978-1-911498-76-6 FORMAT: 198x129 mm Bookbinding: Paperback Number of pages: 288
This book is about icons – exceptional organizations (orchestras, restaurants, sports teams or companies) with an aspiration to make or do something special, and to go on doing so, year in, year out for decades. This is what gives these organizations their undeniably iconic status.
By selecting 14 iconic organizations (including ElBulli, McKinsey, Royal Concertgebouw Orchestra, Procter & Gamble, the All Blacks) and researching what characteristics make them different from others, the authors discovered a “competency spiral” which these organizations exhibit in their success. Attracting and retaining the right people; forging individuals into a team; and achieving outstanding results, time after time, through continuous improvement and adjustment – these are the key competencies required to achieve iconic status.
Author: Xavier Bekaert, Gillis Jonk, Jan Raes & Phebo Wibbens
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From Brexit to Trump, communication has never clearly been so influential, continually centre stage in influencing our hearts, minds and essentially the narrative of our civilisation. We are surrounded by the impact of good and bad communication, both in our own lives and in the world stage. And we are swayed, even against better judgement by persuasive communicators. This book will give people simple usable tools to improve and enrich their communication in 5 key areas, so they feel more confident and effective in meetings, presentations, interviews, social situations and can even have arguments more effectively! For the very first time, readers will be able to read about and apply a unique methodology that has been taught successfully to hundreds of happy clients since 2008 - and the opportunity to experience gems from that method at a fraction of the price of a session.Author: Emma Serlin Publisher: LID Publishing ISBN:978-1-911498-41-4 FORMAT: 180x120mm Bookbinding: Hardback Number of pages: 128 pp
How to Buy a Gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies. In this book, David Meikle examines the existing paradigms of the working and commercial relationships between marketing, procurement and agencies, and offers a new approach to how they can collaborate in more trusting, more productive and more effective ways. This is a well-informed exploration of the eternal triangle of marketing, agency and procurement, and will provide valuable guidance and insights to anyone involved in the purchase, management or creation of advertising.Author: David Meikle Publisher: LID Publishing ISBN: 978-1-912555-31-4 FORMAT: 234 x 156 mm Bookbinding: Paperback Number of pages: 256 pp
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This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives. This book will be highly marketable to PR students and novices looking to break into the industry, and to junior and mid-level PR practitioners interested in learning new skills which they can use to gain a creative edge on thier competition.
Author: Sandra StahlPublisher: LID Publishing ISBN: 978-0-9991871-0-4 FORMAT: 280x120 mm Bookbinding: Hardback Number of pages: 200