The Strategic’s Analysis Cycle: Handbook
Categories: Digital, Reference.£24.99
This is an authoritative and practical guide to collecting, analysing and managing data, to enable managers and companies to develop successful business strategies. Data has become a dominant factor in today’s business environment. This book, written by a leading practitioner, explains the underpinning nature of data for a company’s business strategy. The book begins with data collection: getting data is no big deal; getting the right data to win in the market is. It moves on to data analysis: turning data into actionable intelligence is what drives and determines competitive advantage. And, finally, managing data: how to organise your data collection and analysis to create winning strategies. This is a definitive book about one of the most important topics in today’s digital and data-driven economy.
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Author: Erik Elgersma
Publisher: LID Publishing
ISBN:978-1-911498-36-0
FORMAT: 234x156mm
Bookbinding: Paperback
Number of pages: 400 pp
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AUTHOR
Erik Elgersma is Director of Strategic Analysis at FrieslandCampina. He speaks and lectures frequently on the topics of strategic analysis and data management. He is based in the Netherlands
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| Physical | Physical Copy |
|---|---|
| Digital | E-book |
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