Navigation

No products in the cart.

Super Signs

Return to Previous Page
Description

Description

How to leverage the power of SuperSigns –and create exceptional brands.

● A highly original book about branding, which captures the human element in marketing.

● Brands remain one of the most powerful vehicles for companies to succeed with consumers.

● Written by two leading branding and strategy consultants, whose work has transformed businesses.


AUTHOR

SamHua and Nan Hua are the founders of HUA&HUA, one of China’s leading branding and strategy consultancies.

Sam Hua is board chairman and founding partner of Shanghai H&H Marketing Consulting Co., Ltd and a well-known expert in creative strategic marketing. He is a chief brand adviser of the National Real Estate Manager Alliance. Sam has been dedicated to marketing strategies and creative marketing for nearly 20 years and established the first systematic marketing methodology – “H&H Methodology” – in the domestic marketing circle.

Nan Hau is founding partner of Shanghai H&H Marketing Consulting Co., Ltd. He is also board chairman of Dook Media Group Ltd and co-producer of several movies such as So Young, and Old Boys: the Way of the Dragon.

More Info

Additional information

Physical

Physical Copy

Digital

E-book

Related Products

The art of shoping Quick View

The Art of Shopping

How we shop and why we buy
Whether you love it, hate it, or just get on with it, everybody is a shopper. From the poorest African townships to the smartest retail spaces in the world, shopping is an activity that constantly consumes vast amounts of our time, money and attention. It simultaneously drives commerce and fills our fridges. The things we buy contribute to our own personal sense of identity, sustaining us both physically and emotionally. Yet how much do we really understand about shopping? More to the point, how well do retailers and manufacturers understand the way we shop? In this highly readable, ground-breaking book Siemon Scamell-Katz, one of the world's leading analysts of shopper behaviour, provides a surprising look at shopper behaviour. Drawing on 20 years of pioneering research (from filming shoppers in-store to brain scanning), the author explains how people around the world really shop. The Art of Shopping explores what we actually do rather than what we think we do, how we really choose and make decisions to buy, and what really works for brands trying to persuade us to buy. The result is a book that will change the way retailers sell and people shop, forever. Author:  Siemon Scamell-Katz  
£18.99 Add to basket
New! Quick View

The Strategic’s Analysis Cycle: Handbook

This is an authoritative and practical guide to collecting, analysing and managing data, to enable managers and companies to develop successful business strategies. Data has become a dominant factor in today's business environment. This book, written by a leading practitioner, explains the underpinning nature of data for a company's business strategy. The book begins with data collection: getting data is no big deal; getting the right data to win in the market is. It moves on to data analysis: turning data into actionable intelligence is what drives and determines competitive advantage. And, finally, managing data: how to organise your data collection and analysis to create winning strategies. This is a definitive book about one of the most important topics in today's digital and data-driven economy. E-Book Version E-Book Chapter Collections: Data Collection Data Organization Analysis  
£24.99 Add to basket
New! Quick View

Upgraded

The realm of the “personal” is now increasingly touched by technology – especially the Internet. For example, sleep is now something we do in between checking our smartphones. Our relationship to food and eating has changed too. Home delivery, restaurant search, table bookings – these have all been elevated to a high level skill-set which is part-entertainment, part-electronic processing. And travel is now a finger-clicking exercise with precision timing.
This readjustment of our daily routine has had one significant effect: it has taught individuals a range of skills that would normally be in the domain of businesses.  Ordinary people now behave as businesses do by using buying strategies to get costs down. We now have expectations of quality and delivery. In fact, we have become so business-like as individuals that marketers need to get rid of the processes of “Business-to-Consumer” communication, and begin to adopt the rules of “Business-to-Business” when talking to consumers. Such change of our lives is an explosion of the new – new thinking, new business, new relationships, new selling, new buying, new leisure, new humans.
Author: Andy Law
£12.99 Add to basket
New! Quick View

The New Money

In 2017, cryptocurrencies took the world by storm as the currency of the future, with the most popular (Bitcoin) trading at $7,000 and worth a total market cap of nearly $120 billion. But what is cryptocurrency and why is it important to today's investor?
This book provides investors of all levels with an up-to-date insider's view of the world of cryptocurrency and how it enacted the largest redistribution of wealth in history. It explains blockchain, the technology behind cryptocurrency and hailed as the greatest advancement since the invention of the Internet. It provides guidance on investing and trading in cryptocurrency, including ICOs (Initial Coin Offerings). And it examines the future: where cryptocurrencies are likely to be in five years and beyond, and what is really on offer to investors.
Author:  Joe McKenzie Publisher: LID Publishing ISBN: 978-1-912555-25-3 FORMAT: 216 x 138mm Bookbinding: Hardback Number of pages: 256 pp
£16.99 Add to basket
New! Quick View

Powerful, Different, Equal

From Trump’s aggressive rhetoric against China, to the escalating trade war with tit for tat responses, and China’s 2025 initiative that threatens the US global leadership in advanced technologies, tensions between the US and China (the two dominant forces of today’s world) have never been higher.

This book provides a timely analysis of the US-China relationship. Each model is deeply rooted in their respective histories and cultures, with both models highly successful in achieving their main goals and highly resilient over time. It explores the core misconceptions on governance, economic, social and military issues, and the root causes of these misconceptions. If China and US could close the gap by each understanding those differences and their implications, the author argues, they could work together to overcome global issues to the benefit of all.

Author: Peter B. Walker
£19.99 Add to basket
Quick View

Navigating the Tech Storm

This ground-breaking and highly visual book presents a framework on how to relate to these times of technological uncertainties. The author, a serial entrepreneur, technology investor and futurist, argues that by combining curiosity, a bit of skepticism and understanding of current trends we can gain insight into and take advantage of the opportunities that come from new technologies. This handbook will give you a clear view of technology's impact beyond the hype and a complete toolbox on how to handle the upcoming revolution from a strategic perspective. You will delve into a step-by-step approach on how to analyze technologies, assess business implications and adapt to a new reality. Digitization is only the warmup, and ignorance is not a viable business strategy! Author: Nicklas Bergman Publisher: LID Publishing ISBN: 978-1-912555-17-8 FORMAT: 178x111mm Bookbinding: Paperback Number of pages: 208  
£7.99 Add to basket
New! Quick View

The Strategic’s Analysis Cycle Toolbook

This is an authoritative and practical guide to analysing business data, to enable managers and companies to develop successful business strategies. Data has become a dominant factor in today's business environment. This book, written by a leading practitioner, provides a series of tools and methods for analysing data and contributing to the success of the company. The main aim of data analysis is turning data into actionable intelligence that will drive and determine a company's competitive advantage. However, this does not happen by magic, rather it is through the rigorous application of appropriate tools. This book sets out 19 key tools for data analysis that have been tried and tested. Applying such tools will result in solid analyses of the business environment, that will contribute to better designed strategies and the company's strength in the marketplace.
Author: Erik Elgersma  Publisher: LID Publishing ISBN:978-1-911498-37-7 FORMAT: 234x156mm Bookbinding: Paperback Number of pages: 288 pp
£19.99 Add to basket
New! Quick View

Inspiring Innovation ebook

The best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles Lury presents 75 stories of extraordinary innovation, as well as the many and varied sources of inspiration, that led to companies developing highly successful products and brands. With tales covering brands including Angry Birds, Diners Club, Fanta, Netflix, Viagra, Victoria's Secret and AirBnB, you will find out how one size does not fit all, and that ideas can be sparked by anything and everything - from anger to embarrassment, from people watching to biomimicry (borrowing ideas from the natural world). Ultimately, this book is a call for disruption and deviance and provides original tips and techniques to help you in your search for the next big thing. Author:  Giles Lury Publisher: LID Publishing ISBN: 978-1-912555-05-5 Number of pages: 256  
£9.99 Add to basket
New! Quick View

Inspiring Innovation

The best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles Lury presents 75 stories of extraordinary innovation, as well as the many and varied sources of inspiration, that led to companies developing highly successful products and brands. With tales covering brands including Angry Birds, Diners Club, Fanta, Netflix, Viagra, Victoria's Secret and AirBnB, you will find out how one size does not fit all, and that ideas can be sparked by anything and everything - from anger to embarrassment, from people watching to biomimicry (borrowing ideas from the natural world). Ultimately, this book is a call for disruption and deviance and provides original tips and techniques to help you in your search for the next big thing. Author:  Giles Lury Publisher: LID Publishing ISBN: 978-1-912555-05-5 FORMAT: 198x129mm Bookbinding: Paperback w/ Flaps Number of pages: 256  
£12.99 Add to basket
New! Quick View

Seeing Around Corners

Analytics has become a key driver of competitive advantage for organizations, underpinning new waves of productivity, growth, innovation and customer insights. As the availability of data increases, it becomes ever more important that decision makers across companies can fully exploit the potential of analytics to provide effective insights. By expertly linking data and decision making, the author presents a new paradigm which will forge the way into helping develop products and services that cam positively contribute to society. Graham draws on his unique background in military intelligence, strategy consulting and analytics. Presenting research, personal experiences and case studies, in an engaging and practical format.
Author: Graham Hogg Publisher: LID Publishing ISBN: 978-1-911498-48-3 FORMAT: 234x156 mm Bookbinding: Hardback Number of pages: 224pp
£19.99 Add to basket
Back to top