Description
More Info
Description
How to leverage the power of SuperSigns –and create exceptional brands.
● A highly original book about branding, which captures the human element in marketing.
● Brands remain one of the most powerful vehicles for companies to succeed with consumers.
● Written by two leading branding and strategy consultants, whose work has transformed businesses.
AUTHOR
SamHua and Nan Hua are the founders of HUA&HUA, one of China’s leading branding and strategy consultancies.
Sam Hua is board chairman and founding partner of Shanghai H&H Marketing Consulting Co., Ltd and a well-known expert in creative strategic marketing. He is a chief brand adviser of the National Real Estate Manager Alliance. Sam has been dedicated to marketing strategies and creative marketing for nearly 20 years and established the first systematic marketing methodology – “H&H Methodology” – in the domestic marketing circle.
Nan Hau is founding partner of Shanghai H&H Marketing Consulting Co., Ltd. He is also board chairman of Dook Media Group Ltd and co-producer of several movies such as So Young, and Old Boys: the Way of the Dragon.
Additional information
| Physical | Physical Copy |
|---|---|
| Digital | E-book |
Related Products
Quick View
Iconic
This book is about icons – exceptional organizations (orchestras, restaurants, sports teams or companies) with an aspiration to make or do something special, and to go on doing so, year in, year out for decades. This is what gives these organizations their undeniably iconic status.
By selecting 14 iconic organizations (including ElBulli, McKinsey, Royal Concertgebouw Orchestra, Procter & Gamble, the All Blacks) and researching what characteristics make them different from others, the authors discovered a “competency spiral” which these organizations exhibit in their success. Attracting and retaining the right people; forging individuals into a team; and achieving outstanding results, time after time, through continuous improvement and adjustment – these are the key competencies required to achieve iconic status.
Author: Xavier Bekaert, Gillis Jonk, Jan Raes & Phebo Wibbens
£19.99
Add to basket
Quick View
Minifesto
We live in times of great change. Or so we are told. Headlines blast messages about clashes between tribes, civilisations, political factions, East and West. We are told that unless we abstain from eating meat, flying or enjoying other modern amenities, the planet is doomed. We live in times of trouble. Of crossroads. Of signs of decline. We live in special times. In turn, future thinking is often reduced to people having opinions about other people’s opinions.
As opposed to manifesto, in manifesto many small ideas are created to inspire one person, your- self. By sharing the vision of the future, we can avoid telling stories and instead strive to surround ourselves with as many strange, conflicting ideas that we can in order to immerse ourselves in future possibilities and possible futures. Incorporating recognisable examples, Minifesto will illustrate how the world changes when a single individual does something new.
Author: Magnus Lindkvist
£12.99
Add to basket
Quick View
How to buy a gorilla
How to Buy a Gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies. In this book, David Meikle examines the existing paradigms of the working and commercial relationships between marketing, procurement and agencies, and offers a new approach to how they can collaborate in more trusting, more productive and more effective ways. This is a well-informed exploration of the eternal triangle of marketing, agency and procurement, and will provide valuable guidance and insights to anyone involved in the purchase, management or creation of advertising.
Author: David Meikle
Publisher: LID Publishing
ISBN: 978-1-912555-31-4
FORMAT: 234 x 156 mm
Bookbinding: Paperback
Number of pages: 256 pp
£16.99
Add to basket
Quick View
The Connection Book
From Brexit to Trump, communication has never clearly been so influential, continually centre stage in influencing our hearts, minds and essentially the narrative of our civilisation. We are surrounded by the impact of good and bad communication, both in our own lives and in the world stage. And we are swayed, even against better judgement by persuasive communicators. This book will give people simple usable tools to improve and enrich their communication in 5 key areas, so they feel more confident and effective in meetings, presentations, interviews, social situations and can even have arguments more effectively! For the very first time, readers will be able to read about and apply a unique methodology that has been taught successfully to hundreds of happy clients since 2008 - and the opportunity to experience gems from that method at a fraction of the price of a session.
Author: Emma Serlin
Publisher: LID Publishing
ISBN:978-1-911498-41-4
FORMAT: 180x120mm
Bookbinding: Hardback
Number of pages: 128 pp
£9.99
Add to basket
Quick View
Madison Avenue Manslaughter 3rd Edition
The advertising industry has reached a critical and dangerous point in its development – agencies destroy themselves by doing increased work for declining fees. So what are the logical consequences of the failure to act? Growing workloads and declining fees have created a "recipe for disaster." For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world’s first effective definition of "the real agency problem." Once the problem is understood, the author offers corrective solutions.
Now in its third edition, Madison Avenue Manslaughter has been updated to include industry developments from 2017-2018, plus new material and chapters. This book is a call to action for the 21st century breed of "mad men," which outlines the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.
Author: Michael Farmer
ISBN: 978-1-912555-12-3
FORMAT: 216 x 138mm
Bookbinding: Paperback
Number of pages: 224
£12.99
Add to basket
Quick View
How Coca-Cola Took Over the World
A cross between a business book and a storybook, How Coca-Cola Took Over the World is a collection of 101 accessible, enjoyable and informative tales of some of the world's greatest brands, including Tiffany's, Mercedes, Apple, Pinterest, Chanel No. 5, Corona, Brewdog, Spanx, LG, KFC, WWF, Guinness World Records and Coca-Cola. The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation and repositioning and renovation. For each story, the author has drawn a moral - a marketing principle that can be applied to many brand and marketing challenges facing businesses today. When pulled together as they are by the author in the final chapter, they provide the reader with a compelling and inspirational toolbox.
Author: Giles Lury
Publisher: LID Publishing
ISBN: 1911498258
FORMAT: 198 x 129mm
Bookbinding: Paperback
Number of pages: 192 pp
£12.99
Add to basket
Quick View
The Salesperson’s Secret Code
What makes a great salesperson? What beliefs, attitudes and behaviors are linked to being a top performing salesperson? What impact does culture, industry and sales context have? And does a formal sales methodology or process make a difference? This book is for any sales professional, or indeed anyone involved in the sales process of their company, who wants to learn the secrets of successful selling. Based on interviews and analyses (qualitative and quantitative) of 1000 of the world's leading salespeople, across a mix of industries, cultures and context, the authors present the most rigorous evaluation of how salespeople behave and how they are driven. In doing so, they reveal the secret code behind consistent and high-level success in sales. The authors of The Salesperson s Secret Code combine hard data with intelligent insight to show, with verve and skill, how the world s best salespeople continue to thrive in uncertain times and how others can learn from their success. Sales is now an integral part of every role, making this an essential read for all business professionals. Daniel Pink, author of Drive and To Sell is Human This is a practical manual for anyone who wants to be better at selling. It is full of useful tips and wise advice from experts who really understand their craft. If you want to close more deals, then this is the book to help you win. Luke Johnson, Chairman of Risk Capital Partners, former Chairman of Channel 4 Television, and The Sunday Times columnist The Salespersons Secret Code uses great research to tap into what makes the best sales people tick. Simple, easy to understand and filled with insight. It should be a must read for all those who want to be successful in sales and all those who want to recruit the best sales people. Chris Newitt, Global Sales Director, Jaguar Land Rover
Author: Ian Mills, Mark Ridley, Ben Laker, Tim Chapman
Publisher: LID Publishing
ISBN:978-1-911498-00-1
FORMAT: 198x129 mm
Bookbinding: Hardback
Number of pages: 292 pp
£14.99
Add to basket
Quick View
Silk Through the Ages
Silk is not just a simple natural fiber―it represents something meaningful, universal, and perennial. This book tells the story of how the silk textile conquered the luxury world, and remained prestigious throughout the ages. Examining sociological research dating back to Antiquity, the Mongol Empire, and Ottoman Turks, this book demonstrates the value of globalization and the importance of diversity through the lens of silk as an enduring luxury textile.
Author: Trini Callava,
Publisher: LID Publishing
ISBN: 978-0-9991871-1-1
FORMAT: 216x182mm
Bookbinding: Hardback
Number of pages: 270
£12.99
Add to basket