Super Signs
Categories: Digital, Marketing.£19.99
There is a form of creativity so powerful that it only takes one look and one listen for millions of consumers to remember it, like it, buy it, and tell others about it. These are so-called Super Signs – the brands that are embedded in human culture and hidden deep in our subconscious.
This book takes a fresh approach to branding, and explores how to turn brands into Super Signs in today’s competitive and ever-changing world. Super Signs are the most effective and powerful means of influencing a consumer’s actions. From a branding point of view, Super Signs are the ultimate level that your brand can reach — a level where the brand triggers an instinctive reaction in thought and action from the consumer.
Author: Sam Hua & Nan Hua
Publisher: LID Publishing
ISBN: 978-1-912555-18-5
FORMAT: 234x156mm
Bookbinding: Hardback
Number of pages: 272
Description
More Info
Description
How to leverage the power of SuperSigns –and create exceptional brands.
● A highly original book about branding, which captures the human element in marketing.
● Brands remain one of the most powerful vehicles for companies to succeed with consumers.
● Written by two leading branding and strategy consultants, whose work has transformed businesses.
AUTHOR
SamHua and Nan Hua are the founders of HUA&HUA, one of China’s leading branding and strategy consultancies.
Additional information
| Physical | Physical Copy |
|---|---|
| Digital | E-book |
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