Loading the content...
Navigation
Account

The Talent Brand

‹Return to Previous Page
Description

Description

The powerful concept behind unified branding.

The Talent Brand is a go-to reference guide on the essentials of branding.

Jody Ordioni explains common mistakes even seasoned business owners make that dilute their brand and have costly consequences.

BOOK DETAILS

Publisher: LID Publishing

ISBN: 978-0-9987278-1-3

FORMAT: 234×156 mm

Bookbinding: Hardback

Number of pages: 192


AUTHORS

In her role as President of BRANDEMiX, Jody creates brand-aligned workforce communications that connect employees to cultures, companies and business goals. Her client list includes brand such as Avon, New York Life, Cerebral Palsy of NYS, and Cablevision.


REVIEWS

Jody knows it all, from talent branding to culture videos to blogging to email marketing. Her advice is well worth a look if you’re looking to embark upon any part of an employer branding initiative.

Todd Raphael, Editor in Chief, ERE Media

Marketing and other executives who are not considering their employees as part of their engagement strategy are missing an important opportunity to create greater equity in their brand. This book details why, but most importantly, how to leverage the insights of an organization’s talent and realize an immediate and positive impact on culture and profitability.

Heather Stern, Chief Marketing and Talent Officer, Lippincott

Over the course of the past 25 years there is one person who has been my ‘go to’ for any and all branding and talent acquisition strategy guidance– Jody Ordioni. She is insightful, fiercely bright, and one of the few who legitimately carry the title of Subject Matter Expert. Few of her peers possess her breadth of experience and depth of knowledge. Her take on strategies, tactics, and approaches in this book will undoubtedly drive a greater level of success in the talent acquisition initiatives of her readers.

David Lewis, Chief Executive Officer, Operations Inc

More Info

Additional information

Physical

Physical Copy

Digital

E-book

Related Products

Quick View

Rehumanizing Leadership

The rehumanization of leadership has become one of the most pressing issues of our times. This book offers an antidote to the linear and fragmented leadership models that emerged out of the industrial age. The authors make a compelling case for purpose, empathy and caring to become the strategic driving forces for organizations in a disruptive and complex world. This book provides you with the simple tools and the mindset that you need to lead your organization into the 21st century.
Author: Michael Chavez & Sudhanshu Palsule
 

Get the ebook:

APPLE   KINDLE    KOBO
 

Get the physical book:

£12.99 Add to basket
Quick View

Positive Mental Health

Whether you work with 10 people, 10,000 people or just yourself, paying attention to mental health in the workplace has never been more important. We all face mental health challenges, regardless of our gender, age or sexual orientation, and too often we can be guilty for taking our mental health for granted.

This book aims to build on the current progressive movement around mental health awareness and is in line with current thinking on mental health in the workplace. In this book, the authors provide employees with a resource to develop greater mental health in the workplace and provide employers with a resource to develop greater wellbeing amongst their employees therefore increasing quality, performance, productivity and overall business effectiveness.

Authors: Dr Shaun Davis & Andrew Kinder 
 

Get the ebook:

APPLE   KINDLE    KOBO
 

Get the physical book:

£9.99 Add to basket
Quick View

The 31 Practices

Every company has its own values and brand which it wants its customers and clients to engage with and develop loyalty to. At the same time, research shows that 70% of customers’ brand perception is determined by their experience with the company’s employees. Moreover, 41% of customers are loyal because of good employee attitude. This book shows how companies can translate their values and brand into the daily practices and behaviour of their employees, especially those who must deal directly with customers. Drawing its principles from psychology, sociology, philosophy, neuroscience and leadership, the 31 Practices method has been successfully adopted by large and small companies around the world, and has been responsible for significantly enhancing customer satisfaction and loyalty. Author: Alan Williams & Alison Whybrow
 

Get the ebook:

APPLE   KINDLE    KOBO
 

Get the physical book:

£14.99 Add to basket
Quick View

The Coaching Book

Coaching is an art, but it's far easier said than done. It takes courage to ask a question rather than offer up advice, provide an  answer or unleash a solution. Giving another person the opportunity to find their own way, make their own mistakes, and create their own wisdom is both brave and vulnerable. Emotional intelligence can help leaders and coaches recognize how attitudes – both their own and those of the people they coach –prevent individuals from reaching their potential. 

In this practical and inspiring book, EQ qualified trainer and coach Nicole Soames teaches you how to develop a coaching mind-set, recognize who and when you should coach, adopt a disciplines approach to coaching, learn how to manage the coaching conversation and give and receive feedback so that you can embed new ways of working. This is a fresh and innovative take on the traditional, how-to coaching manual.

Author: Nicole Soames

 
£9.99 Add to basket
Quick View

The Reputation Book

We are witnessing the new age of empowered customers, armed with online reviews, five-star ratings and social media, never has it been more important to manage your reputation and referrals. This book is for anyone who wants to systematically build their reputation and increase their referral sales whilst delivering a consistent and continually improving customer experience. Put together in a simple, clear, no nonsense way, with step by step instructions on what to do along the journey. The information is based on over 10 years coaching, advisory and training experience in the area of feedback, customer experience and referrals, and all the advice is underpinned by real life experience and examples ...and continued doses of common sense!

Author: Guy Arnold & Russell Wood
 

Get the ebook:

 

Get the physical book:

£9.99 Add to basket
Quick View

The Ethical Business Book

The burgeoning array of literature on ethical behaviour tends to focus on what’s happening at the extremes – either owner managers of start-ups built around a strong moral crusade, or large corporations undergoing change due to the personal epiphany of a forward-thinking CEO. This book, however, is directed at the middle ground – individuals who want their companies to adopt more ethical and sustainable practices, but don’t know where to start. The 50 ideas and techniques in this book provide direction to help society and the planet, while preserving the bottom line.
Author: Sarah Duncan
 

Get the ebook:

APPLE   KINDLE    KOBO
 

Get the physical book:

£9.99 Add to basket
Quick View

The Five Principles of Performance Thinking

When it comes to performance, great businesses and impressive individuals do more than simply deliver their numbers. They also engage with us; they make a human connection; a great performance moves us in some fundamental way. Great companies, great teams, and great individuals are defined y a wider set of abilities that create extraordinary levels of performance. This book explores the mindsets and techniques used by top performing artists and adapts these for the creation and delivery of great business performance. Based on five core principles - 'Adopt the Artistic Mindset', 'Build Connected Ensembles', 'Create Compelling Narrative', 'Rehearse Creatively', 'Deliver Brilliant Performances' - the authors bring together unique perspectives and methods for anyone in business who wants to excel in their work and career. Author: Jonathan Gifford & Mark Powell
 

Get the ebook:

APPLE   KINDLE    KOBO
 

Get the physical book:

£12.99 Add to basket
Quick View

Unleashing Capacity

The tools and capabilities available to today’s HR professionals provide a unique position that, when used correctly, can lead to that all-important – and highly coveted – role at the leadership table. But how to get there?

In this updated second edition, Trehan has distilled all her experience as a global leader into a series of easily digestible chapters designed to help today’s HR professional attain and keep a seat at the corporate decision-making table. Trehan offers specific strategies and frameworks for reframing the HR professional’s understanding of their role within the company, including viewing the corporation not from the HR fishbowl, but rather from the vantage point of the CEO’s office.

Author: Rita Trehan
 

Get the ebook:

 

Get the physical book:

£12.99 Add to basket
Quick View

Fightback

Digitization is the biggest disruption for business as usual at any major corporation. Trusted mindsets and existing business models are collapsing, corporations are struggling to react to the Fourth Industrial Revolution by risking too little transformation too slowly – and your industry is up next! It’s time to wake up, act and really shape digital change. We need to take up responsibility for digitization and Europe might well be the center stage for this change.
Fightback delivers a stunning and convincing blueprint that will enable business leaders to use the digital economy to their advantage by leveraging three powerful, but little understood, strategic tools – platform business models, digital ventures and the special skills of tech entrepreneurs. Based on a sophisticated analysis, the book is a hands-on playbook for corporate renewal in an age of digitization and makes a convincing case for Europe leading the way in changing minds and business around the world.
Author: Felix Staeritz & Simon Torrance
 

Get the ebook:

APPLE   KINDLE    KOBO
 

Get the physical book:

£14.99 Add to basket
Quick View

Nine Squares

Vision, value, growth, and well-branded acumen have, according to Ole Bentzen, never been more important than now, where digitalization sets the agenda in the world of business. Nine Squares is a guidebook for leaders who wish to invest in their people as well as their customers. In order to succeed as a leader, creating calmness, having a sense of direction, communicating clearly, and getting the right results is the key to your energy. The combination of these four strengths make the core message of this guidebook. This model may be able to assist managers and businesses in getting back on track, remain on track, or get ahead as a unique and innovative business with well-defined targets, vision, and brand. Author: Ole Bentzen
 

Get the ebook:

APPLE   KINDLE    KOBO
 

Get the physical book:

£9.99 Add to basket
Back to top