Description
The powerful concept behind unified branding.
The Talent Brand is a go-to reference guide on the essentials of branding.
Jody Ordioni explains common mistakes even seasoned business owners make that dilute their brand and have costly consequences.
BOOK DETAILS
Publisher: LID Publishing
ISBN: 978-0-9987278-1-3
FORMAT: 234×156 mm
Bookbinding: Hardback
Number of pages: 192
AUTHORS
In her role as President of BRANDEMiX, Jody creates brand-aligned workforce communications that connect employees to cultures, companies and business goals. Her client list includes brand such as Avon, New York Life, Cerebral Palsy of NYS, and Cablevision.
REVIEWS
Jody knows it all, from talent branding to culture videos to blogging to email marketing. Her advice is well worth a look if you’re looking to embark upon any part of an employer branding initiative.
Todd Raphael, Editor in Chief, ERE Media
Marketing and other executives who are not considering their employees as part of their engagement strategy are missing an important opportunity to create greater equity in their brand. This book details why, but most importantly, how to leverage the insights of an organization’s talent and realize an immediate and positive impact on culture and profitability.
Heather Stern, Chief Marketing and Talent Officer, Lippincott
Over the course of the past 25 years there is one person who has been my ‘go to’ for any and all branding and talent acquisition strategy guidance– Jody Ordioni. She is insightful, fiercely bright, and one of the few who legitimately carry the title of Subject Matter Expert. Few of her peers possess her breadth of experience and depth of knowledge. Her take on strategies, tactics, and approaches in this book will undoubtedly drive a greater level of success in the talent acquisition initiatives of her readers.
David Lewis, Chief Executive Officer, Operations Inc
Additional information
| Physical | Physical Copy |
|---|---|
| Digital | E-book |
Related Products
Quick View
The Business Bullshit Book
If you work in business, the chances are you have fallen under the poisonous spell of business bullshit and jargon. Very few of us seem able to avoid “reaching out”, or “walk the talk”, or “shifting paradigms”, or “think outside the box”. No longer solely the province of management consultants, investors and MBA types, business gobbledygook has mesmerized the rank and file around the globe.
Help is at hand with this The Business Bullshit Book, aptly described as “the world’s most comprehensive collection” of the top 2,000 business terms and jargon that have infected us all. Stay sane (and keep your colleagues and customers from suffocating you) from the business bullshit madness by having this dictionary by your side. Based on his wide and extensive experience with business bullshit, Kevin Duncan deciphers the terms and language of modern-day business speak.
Author: Kevin Duncan
Get the ebook:
Get the physical book:
Quick View
The Meeting Book
Get the ebook:
Get the physical book:
Quick View
Business Alchemy
In this enlightening and engaging book, Andrew Wallas views the company from a metaphysical perspective to provide a new approach to transforming the organization. Business Alchemy focuses on the inner dynamics and energy flow within the organization itself, seeing where there is visible and hidden contradiction working against the aims of the company. It is by taking a deeper look inside of your company (instead of focusing on the outer machinations of your business), and by bringing these (often unconscious) blocks to light, that energy is released and the company is then free to move forward, fully aligned with its stated objectives and goals. This is a unique perspective on how companies can evolve and grow naturally and successfully.
Author: Andrew WallaceGet the ebook:
Get the physical book:
Quick View
The Strategic’s Analysis Cycle: Handbook
Get the ebook:
Get the physical book:
Quick View
Executive Function
Author: Keiron Sparrowhawk
Get the ebook:
Get the physical book:
Quick View
Dong Mingzhu & Gree
China's economic rise and influence have been one of the most significant developments in the global economy of recent times. A driving force behind this expansion has been the private entrepreneurs and companies of China, some of which have literally redefined the economic and business landscape, both inside and outside of China. Dong Mingzhu is one such entrepreneur. Gree Electric is one of the powerhouses of the air-conditioning industry, and owes its success to the entrepreneurial and management tenacity of Dong. As a young widow, aged 36, she travelled south and began work at Gree as an ordinary salesperson. Four years later, in 1994, she became head of sales. By 1996, she was deputy president, and by 2001, president of Gree. During this time, Dong challenged and transformed industry norms through her innovations in sales, service and employee policies. This is the story of one of China's most inspiring and innovative business leaders.
Author: Guo HongwenGet the ebook:
Get the physical book:
Quick View
Ren Zhengfei and Huawei
China’s economic rise and influence has been one of the most significant developments in the global economy of recent times. A driving force behind this expansion has been the private entrepreneurs and companies of China, some of which have literally redefined the economic and business landscape, both inside and outside of China.Ren Zhengfei is one such entrepreneur, who has become one of China’s most revered and inspiring business leaders. His company Huawei Technologies, which was founded in 1987, is today a world-leading supplier of telecommunications equipment and mobile phones that employs over 150,000 people around the world. Low profile and known for his down-to-earth nature, Ren is hugely popular in China. This book tells the story of how he turned Huawei into one of the world’s most recognized business brands and the much admired management philosophy behind its success.
Author: Li HongwenGet the ebook:
Get the physical book:
Quick View
The Strategic’s Analysis Cycle Toolbook
This is an authoritative and practical guide to analysing business data, to enable managers and companies to develop successful business strategies. Data has become a dominant factor in today's business environment. This book, written by a leading practitioner, provides a series of tools and methods for analysing data and contributing to the success of the company. The main aim of data analysis is turning data into actionable intelligence that will drive and determine a company's competitive advantage. However, this does not happen by magic, rather it is through the rigorous application of appropriate tools. This book sets out 19 key tools for data analysis that have been tried and tested. Applying such tools will result in solid analyses of the business environment, that will contribute to better designed strategies and the company's strength in the marketplace.
Author: Erik ElgersmaGet the ebook:
Get the physical book:
Quick View
The Reputation Book
We are witnessing the new age of empowered customers, armed with online reviews, five-star ratings and social media, never has it been more important to manage your reputation and referrals. This book is for anyone who wants to systematically build their reputation and increase their referral sales whilst delivering a consistent and continually improving customer experience. Put together in a simple, clear, no nonsense way, with step by step instructions on what to do along the journey. The information is based on over 10 years coaching, advisory and training experience in the area of feedback, customer experience and referrals, and all the advice is underpinned by real life experience and examples ...and continued doses of common sense!
Author: Guy Arnold & Russell WoodGet the ebook:
Get the physical book:
Quick View