The powerful concept behind unified branding
● The Talent Brand is a go-to reference guide on the essentials of branding ● Jody Ordioni explains common mistakes even seasoned business owners make that dilute their brand and have costly consequences
In her role as President of BRANDEMiX, Jody creates brand-aligned workforce communications that connect employees to cultures, companies and business goals. Her client list includes brand such as Avon, New York Life, Cerebral Palsy of NYS, and Cablevision.
Employees around the world are deprived of honest objective feedback, and the higher you go in the organisation, the less feedback you are going to get. Researchers confirmed that the less facetime employees have with their managers, the more impact seeking and receiving feedback will have on their performance.
Gorbatov and Lane propose a simple, systematic approach to giving fair and honest feedback, in ways that improve performance and prove that, if done properly, feedback simultaneously improves performance while engaging and developing employees.
Author: Sergey Gorbatov & Angela Lane
Number of pages: 240
Business is becoming increasingly project-based and our ability to manage projects has become one of the key skills for success as managers and business people. This compact guide, written by a leading project management expert, gets to the heart of successful project management.
Project management is not complicated - many projects may be complicated, but project management itself is not. By following a set of simple rules and applying simple techniques, there will be no need for the expensive project failures that we often see. Moreover, as this book shows, projects can be significantly shortened by again using simple ideas and techniques. Anyone who manages projects will find this book helps them to save time, effort, resources, and money.
Author: Fergus O’Connell
Publisher: LID Publishing
Number of pages: 128
We are witnessing the new age of empowered customers, armed with online reviews, five-star ratings and social media, never has it been more important to manage your reputation and referrals.This book is for anyone who wants to systematically build their reputation and increase their referral sales whilst delivering a consistent and continually improving customer experience. Put together in a simple, clear, no nonsense way, with step by step instructions on what to do along the journey. The information is based on over 10 years coaching, advisory and training experience in the area of feedback, customer experience and referrals, and all the advice is underpinned by real life experience and examples ...and continued doses of common sense!
Author: Guy Arnold & Russell Wood
Publisher: LID Publishing
Number of pages: 128 pp
The burgeoning array of literature on ethical behaviour tends to focus on what’s happening at the extremes – either owner managers of start-ups built around a strong moral crusade, or large corporations undergoing change due to the personal epiphany of a forward-thinking CEO.
This book, however, is directed at the middle ground – individuals who want their companies to adopt more ethical and sustainable practices, but don’t know where to start. The 50 ideas and techniques in this book provide direction to help society and the planet, while preserving the bottom line.
Author: Sarah Duncan
The Entrepreneurial Myth explains how business creators are turned into all-powerful, never-fail gurus as they shoulder the collective necessity for enterprise. The Myth skews public policy, damages entrepreneurs' mental health, amplifies business failure rates and undermines our economies.
Based on analysis spanning thirty years, this book challenges the pervasive influence of the Entrepreneurial Myth and introduces the reader to Business Curation, an exciting new way to build businesses. It is a heartfelt call to business people and politicians, legislators and educators, to redesign enterprise for the next generation. Entrepreneurship - with all its griefs, glories and possibilities - belongs to us all.
Author: Louise Nicolson
: LID Publishing
: 216 x 135mm
Number of pages
: 240 pp
In fast-paced turbulent business markets, company boards need greater agility and will find it necessary to be conscious of innovation and technological progress. They ought to encourage companies to explore and value creativity at all levels, to remove red tape from the company's culture and to stimulate the entrepreneurial spirit.
This book addresses the most pressing changes companies will undergo over the next five years. It illustrates the way directors should behave and how company boards should approach certain issues. The 2020 Board explains that the boards of directors are key to the leadership of a business and in making sure that everything is done ethically and legally in all markets where the company operates.
Author: Pedro Nueno
: LID Publishing
: 234 x 156mm
Number of pages
: 192 pp
We live in a world that is unequal by nature. One could even say that its diversity is essential to all the world’s survival. However, inequality among human beings is one of society’s biggest problems.
This book is about opportunities. It is about being at the forefront of a paradigm change and a win-win situation. And it is about leading one of the most compelling and exciting shifts in our society: women’s empowerment. Company leaders are used to dealing with radical changes in markets, but there is a story that corporations all over the globe have chosen to ignore. This story is the sum total of millions of lost opportunities, because over half the potential workforce was left behind. Although half the population is made up of women, only 50% of them can earn a decent living. The Other Halfsets out to change just that.
Author: Simona Scarpaleggia
The rehumanization of leadership has become one of the most pressing issues of our times. This book offers an antidote to the linear and fragmented leadership models that emerged out of the industrial age.
The authors make a compelling case for purpose, empathy and caring to become the strategic driving forces for organizations in a disruptive and complex world. This book provides you with the simple tools and the mindset that you need to lead your organization into the 21st century.
Author: Michael Chavez & Sudhanshu Palsule
Vision, value, growth, and well-branded acumen have, according to Ole Bentzen, never been more important than now, where digitalization sets the agenda in the world of business.
Nine Squares is a guidebook for leaders who wish to invest in their people as well as their customers. In order to succeed as a leader, creating calmness, having a sense of direction, communicating clearly, and getting the right results is the key to your energy. The combination of these four strengths make the core message of this guidebook. This model may be able to assist managers and businesses in getting back on track, remain on track, or get ahead as a unique and innovative business with well-defined targets, vision, and brand.
Author: Ole Bentzen
Number of pages: 128
Organizations are becoming increasingly dehumanized. The move toward an AI-driven world of work means intense competition for a finite number of ‘human’ resources where the pressure to perform can incite an “I’m fine” response when a colleague enquires into our wellbeing. Opportunities to connect authentically with or care for one other at a basic human level are diminishing, and we only know our colleagues superficially.
This book argues that human connections are formed by showing vulnerability and sharing stories of suffering. Creating a culture of workplace compassion is an organizational imperative in the 21stcentury where suffering is hidden, stress-related absence is growing and career burnout is a recognized phenomenon. The Human Momentsuggests that, by encouraging cultures of compassion, organizations can help to build healtheir workplace environments.
Author: Amy Bradley
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