Loading the content...
Navigation
Account
Search
Cart 0 items for £0.00
LID Publishing

The Talent Brand

‹Return to Previous Page
Bug Fix

Product Information

Categories: ,

£19.99

Consumer loyalty in the twenty-first century values trust, transparency, communication and authenticity. Holistic Branding explores the art of making a strong emotional connection from your organization and culture in order to drive your business forward. Direct in its approach, the book argues that everything from hiring employees to your consumer message must be in line with the company’s brand.

Broken down into four easily accessible and digestible parts, Holistic Branding is an essential book for leaders and business people interested in creating a dynamic and authentic brand that stands apart from its competitors in our highly competitive consumer age.

Author: Jodi Oridioni

Publisher: LID Publishing

ISBN: 978-0-9987278-1-3

FORMAT: 234×156 mm

Bookbinding: Hardback

Number of pages: 192

Description

Description

The powerful concept behind unified branding

● The Talent Brand is a go-to reference guide on the essentials of branding ● Jody Ordioni explains common mistakes even seasoned business owners make that dilute their brand and have costly consequences

AUTHORS

In her role as President of BRANDEMiX, Jody creates brand-aligned workforce communications that connect employees to cultures, companies and business goals. Her client list includes brand such as Avon, New York Life, Cerebral Palsy of NYS, and Cablevision.

More Info

Additional information

Physical

Physical Copy
Digital

E-book

Related Products

New! Quick View

Fair Talk

Employees around the world are deprived of honest objective feedback, and the higher you go in the organisation, the less feedback you are going to get. Researchers confirmed that the less facetime employees have with their managers, the more impact seeking and receiving feedback will have on their performance. Gorbatov and Lane propose a simple, systematic approach to giving fair and honest feedback, in ways that improve performance and prove that, if done properly, feedback simultaneously improves performance while engaging and developing employees. Author: Sergey Gorbatov & Angela Lane ISBN: 978-1-912555-09-3 FORMAT: 216x135mm Bookbinding: Paperback Number of pages: 240  
£12.99 Add to basket
Quick View

The Project Management Book

,
Business is becoming increasingly project-based and our ability to manage projects has become one of the key skills for success as managers and business people. This compact guide, written by a leading project management expert, gets to the heart of successful project management. Project management is not complicated - many projects may be complicated, but project management itself is not. By following a set of simple rules and applying simple techniques, there will be no need for the expensive project failures that we often see. Moreover, as this book shows, projects can be significantly shortened by again using simple ideas and techniques. Anyone who manages projects will find this book helps them to save time, effort, resources, and money. Author: Fergus O’Connell  Publisher: LID Publishing ISBN: 978-1-912555-04-8 FORMAT: 180x120mm Bookbinding: Hardback Number of pages: 128  
£9.99 Add to basket
New! Quick View

The Reputation Book

We are witnessing the new age of empowered customers, armed with online reviews, five-star ratings and social media, never has it been more important to manage your reputation and referrals.This book is for anyone who wants to systematically build their reputation and increase their referral sales whilst delivering a consistent and continually improving customer experience. Put together in a simple, clear, no nonsense way, with step by step instructions on what to do along the journey. The information is based on over 10 years coaching, advisory and training experience in the area of feedback, customer experience and referrals, and all the advice is underpinned by real life experience and examples ...and continued doses of common sense!
Author: Guy Arnold & Russell Wood Publisher: LID Publishing ISBN:978-1-911498-40-7 FORMAT: 180x120mm Bookbinding: Hardback Number of pages: 128 pp
£9.99 Add to basket
New! Quick View

The Ethical Business Book

,
The burgeoning array of literature on ethical behaviour tends to focus on what’s happening at the extremes – either owner managers of start-ups built around a strong moral crusade, or large corporations undergoing change due to the personal epiphany of a forward-thinking CEO. This book, however, is directed at the middle ground – individuals who want their companies to adopt more ethical and sustainable practices, but don’t know where to start. The 50 ideas and techniques in this book provide direction to help society and the planet, while preserving the bottom line.
Author: Sarah Duncan
£9.99 Add to basket
New! Quick View

The Entrepreneurial Myth

,
The Entrepreneurial Myth explains how business creators are turned into all-powerful, never-fail gurus as they shoulder the collective necessity for enterprise. The Myth skews public policy, damages entrepreneurs' mental health, amplifies business failure rates and undermines our economies.
Based on analysis spanning thirty years, this book challenges the pervasive influence of the Entrepreneurial Myth and introduces the reader to Business Curation, an exciting new way to build businesses. It is a heartfelt call to business people and politicians, legislators and educators, to redesign enterprise for the next generation. Entrepreneurship - with all its griefs, glories and possibilities - belongs to us all.
Author:  Louise Nicolson Publisher: LID Publishing ISBN: 978-1-912555-08-6 FORMAT: 216 x 135mm Bookbinding: Paperback Number of pages: 240 pp
£12.99 Add to basket
New! Quick View

The 2020 Board Royal Paperback Edition

In fast-paced turbulent business markets, company boards need greater agility and will find it necessary to be conscious of innovation and technological progress. They ought to encourage companies to explore and value creativity at all levels, to remove red tape from the company's culture and to stimulate the entrepreneurial spirit.
This book addresses the most pressing changes companies will undergo over the next five years. It illustrates the way directors should behave and how company boards should approach certain issues. The 2020 Board explains that the boards of directors are key to the leadership of a business and in making sure that everything is done ethically and legally in all markets where the company operates.
Author:  Pedro Nueno Publisher: LID Publishing ISBN: 978-1-912555-41-3 FORMAT: 234 x 156mm Bookbinding: Paperback Number of pages: 192 pp
£14.99 Add to basket
Quick View

The Other Half

,

We live in a world that is unequal by nature. One could even say that its diversity is essential to all the world’s survival. However, inequality among human beings is one of society’s biggest problems.

This book is about opportunities. It is about being at the forefront of a paradigm change and a win-win situation. And it is about leading one of the most compelling and exciting shifts in our society: women’s empowerment. Company leaders are used to dealing with radical changes in markets, but there is a story that corporations all over the globe have chosen to ignore. This story is the sum total of millions of lost opportunities, because over half the potential workforce was left behind. Although half the population is made up of women, only 50% of them can earn a decent living. The Other Halfsets out to change just that.

Author: Simona Scarpaleggia    
£12.99 Add to basket
New! Quick View

Rehumanizing Leadership

The rehumanization of leadership has become one of the most pressing issues of our times. This book offers an antidote to the linear and fragmented leadership models that emerged out of the industrial age. The authors make a compelling case for purpose, empathy and caring to become the strategic driving forces for organizations in a disruptive and complex world. This book provides you with the simple tools and the mindset that you need to lead your organization into the 21st century.
Author: Michael Chavez & Sudhanshu Palsule
£12.99 Add to basket
New! Quick View

Nine Squares

Vision, value, growth, and well-branded acumen have, according to Ole Bentzen, never been more important than now, where digitalization sets the agenda in the world of business. Nine Squares is a guidebook for leaders who wish to invest in their people as well as their customers. In order to succeed as a leader, creating calmness, having a sense of direction, communicating clearly, and getting the right results is the key to your energy. The combination of these four strengths make the core message of this guidebook. This model may be able to assist managers and businesses in getting back on track, remain on track, or get ahead as a unique and innovative business with well-defined targets, vision, and brand. Author: Ole Bentzen ISBN: 978-1-912555-20-8 FORMAT: 152x152mm Bookbinding: Flexibound Number of pages: 128  
£9.99 Add to basket
New! Quick View

The Human Moment

,

Organizations are becoming increasingly dehumanized. The move toward an AI-driven world of work means intense competition for a finite number of ‘human’ resources where the pressure to perform can incite an “I’m fine” response when a colleague enquires into our wellbeing. Opportunities to connect authentically with or care for one other at a basic human level are diminishing, and we only know our colleagues superficially.

 This book argues that human connections are formed by showing vulnerability and sharing stories of suffering. Creating a culture of workplace compassion is an organizational imperative in the 21stcentury where suffering is hidden, stress-related absence is growing and career burnout is a recognized phenomenon. The Human Momentsuggests that, by encouraging cultures of compassion, organizations can help to build healtheir workplace environments. 

Author: Amy Bradley
£12.99 Add to basket

Copyright © 2019 LID BUSINESS MEDIA. All rights reserved. Data and Privacy Protection.
               

Back to top