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LID Publishing

The Talent Brand

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£19.99

Consumer loyalty in the twenty-first century values trust, transparency, communication and authenticity. Holistic Branding explores the art of making a strong emotional connection from your organization and culture in order to drive your business forward. Direct in its approach, the book argues that everything from hiring employees to your consumer message must be in line with the company’s brand.

Broken down into four easily accessible and digestible parts, Holistic Branding is an essential book for leaders and business people interested in creating a dynamic and authentic brand that stands apart from its competitors in our highly competitive consumer age.

Author: Jodi Oridioni

 

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Description

Description

The powerful concept behind unified branding.

The Talent Brand is a go-to reference guide on the essentials of branding.

Jody Ordioni explains common mistakes even seasoned business owners make that dilute their brand and have costly consequences.

BOOK DETAILS

Publisher: LID Publishing

ISBN: 978-0-9987278-1-3

FORMAT: 234×156 mm

Bookbinding: Hardback

Number of pages: 192

AUTHORS

In her role as President of BRANDEMiX, Jody creates brand-aligned workforce communications that connect employees to cultures, companies and business goals. Her client list includes brand such as Avon, New York Life, Cerebral Palsy of NYS, and Cablevision.

REVIEWS

Jody knows it all, from talent branding to culture videos to blogging to email marketing. Her advice is well worth a look if you’re looking to embark upon any part of an employer branding initiative.

Todd Raphael, Editor in Chief, ERE Media

Marketing and other executives who are not considering their employees as part of their engagement strategy are missing an important opportunity to create greater equity in their brand. This book details why, but most importantly, how to leverage the insights of an organization’s talent and realize an immediate and positive impact on culture and profitability.

Heather Stern, Chief Marketing and Talent Officer, Lippincott

Over the course of the past 25 years there is one person who has been my ‘go to’ for any and all branding and talent acquisition strategy guidance– Jody Ordioni. She is insightful, fiercely bright, and one of the few who legitimately carry the title of Subject Matter Expert. Few of her peers possess her breadth of experience and depth of knowledge. Her take on strategies, tactics, and approaches in this book will undoubtedly drive a greater level of success in the talent acquisition initiatives of her readers.

David Lewis, Chief Executive Officer, Operations Inc

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