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LID Publishing

Target

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£16.99

Target presents a unique approach to business and life, taking inspiration from the wisdom of the ancient Japanese martial art of archery – Kyudo. Kyudo has a particular teaching: Right shooting always results in a hit . This means that you shouldn t worry about simply hitting the target; instead, you should calmly focus your energy and willpower on proper mindset and form. In doing so, this right-minded shooting will naturally result in a hit. In the business world, we are all under the pressure of hitting sales targets, improving profit margins, increasing efficiency and maintaining relationships. The philosophy of Kyudo gives new perspectives and solutions to the struggles and opportunities that anyone may encounter in their business and career. Target stands as a relevant guide to our modern times. The Kyudo aphorisms have been passed from Japanese masters directly to the author, and have been put into practice for professional and personal situations.

Author:  Jérôme Chouchan

 

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Description

Description

Business and career inspirations from the ancient Japanese martial art of Kyudo.

In the same vein as Sun Tzu’s The Art of War, this book provides intriguing (and at times contrarian) perspectives and solutions for modern-day business.

Written by a senior and successful Western manager who has lived in Japan and practised Kyudo for several years.

Inspiring book for any businessperson looking for a more rewarding life and career (beyond just hitting targets).

BOOK DETAILS

Publisher: LID Publishing

ISBN: 978-1-911498-73-5

FORMAT: 216×138 mm

Bookbinding: Hardback

Number of pages: 192

AUTHOR

Jerome Chouchan is the Managing Director of Godiva Chocolatier for Japan, South Korea, Australia and New Zealand. He has been practicing Kyudo for 25 years. He is a Board Director of the International Kyudo Federation.

REVIEWS

A ‘lightbulb’ moment for me. Target gave me the perfect tool to use with my Japanese team, which (historically) has been very successful at hitting its targets year after year, regardless of how this was done. An ever changing world forced change to this approach, as hitting targets at any cost had become destructive. The principals of Japanese Kyudo keep the target as the focus but place importance on the ‘form’ to get there. The balance between ‘process’ and ‘results’. This applies to all businesses in any country… It’s working.

Paul Hardisty, President & Representative Director, Adidas/Reebok Japan

The book is inspiring and unique. The personal journey of Jérôme Chouchan in Japan and with Kyudo archery gives us an important message for our management in global companies – focus on the right things first and foremost: consumers and employees. Financial results will come as a consequence. Highly recommended.

Jorge Garduño, Representative Director and President, Coca-Cola (Japan) Co., Ltd.

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