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Business and career inspirations from the ancient Japanese martial art of Kyudo.

In the same vein as Sun Tzu’s The Art of War, this book provides intriguing (and at times contrarian) perspectives and solutions for modern-day business.

Written by a senior and successful Western manager who has lived in Japan and practised Kyudo for several years.

Inspiring book for any businessperson looking for a more rewarding life and career (beyond just hitting targets).


Publisher: LID Publishing

ISBN: 978-1-911498-73-5

FORMAT: 216×138 mm

Bookbinding: Hardback

Number of pages: 192


Jerome Chouchan is the Managing Director of Godiva Chocolatier for Japan, South Korea, Australia and New Zealand. He has been practicing Kyudo for 25 years. He is a Board Director of the International Kyudo Federation.


A ‘lightbulb’ moment for me. Target gave me the perfect tool to use with my Japanese team, which (historically) has been very successful at hitting its targets year after year, regardless of how this was done. An ever changing world forced change to this approach, as hitting targets at any cost had become destructive. The principals of Japanese Kyudo keep the target as the focus but place importance on the ‘form’ to get there. The balance between ‘process’ and ‘results’. This applies to all businesses in any country… It’s working.

Paul Hardisty, President & Representative Director, Adidas/Reebok Japan

The book is inspiring and unique. The personal journey of Jérôme Chouchan in Japan and with Kyudo archery gives us an important message for our management in global companies – focus on the right things first and foremost: consumers and employees. Financial results will come as a consequence. Highly recommended.

Jorge Garduño, Representative Director and President, Coca-Cola (Japan) Co., Ltd.

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