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The Art & Craft of PR

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Description

Description

The go-to guide for PR professionals looking for new and exciting ways to exercise their creative communication muscles.

● Addresses the many facets of the PR industry, from advertising and marketing to consulting and strategizing.

● Offers the reader tips and tools for building more creative and compelling narratives.

● Provides case studies showcasing how creative storytelling can push PR campaigns into an infinite number of directions.

● Explains how both PR novices and pros can use this book to their advantage.


AUTHOR

Sandra Stahl is a PR and marketing communications executive with extensive experience leading domestic and global brand communications. She is a founding partner at jacobstahl and an adjunct professor in the Brand & Integrated Communications program at The City College of New York.

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Physical

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Digital

E-book

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