The Art & Craft of PR
Categories: Business, Leadership, Management.£9.99
This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional’s manual for creating that specific type of mindset and building the necessary skills to meet today’s communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives. This book will be highly marketable to PR students and novices looking to break into the industry, and to junior and mid-level PR practitioners interested in learning new skills which they can use to gain a creative edge on thier competition.
Author: Sandra Stahl
Publisher: LID Publishing
ISBN: 978-0-9991871-0-4
FORMAT: 280×120 mm
Bookbinding: Hardback
Number of pages: 200
Description
More Info
Description
The go-to guide for PR professionals looking for new and exciting ways to exercise their creative communication muscles.
● Addresses the many facets of the PR industry, from advertising and marketing to consulting and strategizing.
● Offers the reader tips and tools for building more creative and compelling narratives.
● Provides case studies showcasing how creative storytelling can push PR campaigns into an infinite number of directions.
● Explains how both PR novices and pros can use this book to their advantage.
AUTHOR
Sandra Stahl is a PR and marketing communications executive with extensive experience leading domestic and global brand communications. She is a founding partner at jacobstahl and an adjunct professor in the Brand & Integrated Communications program at The City College of New York.
Additional information
| Physical | Physical Copy |
|---|---|
| Digital | E-book |
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