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The Art & Craft of PR

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Description

Description

The go-to guide for PR professionals looking for new and exciting ways to exercise their creative communication muscles.

Addresses the many facets of the PR industry, from advertising and marketing to consulting and strategizing.

Offers the reader tips and tools for building more creative and compelling narratives.

Provides case studies showcasing how creative storytelling can push PR campaigns into an infinite number of directions.

Explains how both PR novices and pros can use this book to their advantage.

BOOK DETAILS

Publisher: LID Publishing

ISBN: 978-0-9991871-0-4

FORMAT: 280×120  mm

Bookbinding: Hardback

Number of pages: 200


AUTHOR

Sandra Stahl is a PR and marketing communications executive with extensive experience leading domestic and global brand communications. She is a founding partner at Jacob Stahl and an adjunct professor in the Brand & Integrated Communications program at The City College of New York.


REVIEWS

Sandra has written a must-read primer for anyone considering a career in PR – and a valuable resource guide for anyone in communications period. I pulled out at least a dozen examples I plan to bring into the office with me on Monday to educate, reinforce and reenergize my own staff. Read this book and learn from one of the best.

Susan Flinn Cobian, President, HYC Health

Sandra is someone who knows PR inside in out, from both a strategic standpoint as well as how to make great PR hap-pen. The Art & Craft of PR is not only a great introduction to PR for those new to the discipline, it also has plenty of a-ha’s and insights for the seasoned pro. I recommend it wholeheartedly.

Chip Walker, Director of Brand Strategy, Bloomberg Media

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