Description
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Description
The go-to guide for PR professionals looking for new and exciting ways to exercise their creative communication muscles.
● Addresses the many facets of the PR industry, from advertising and marketing to consulting and strategizing.
● Offers the reader tips and tools for building more creative and compelling narratives.
● Provides case studies showcasing how creative storytelling can push PR campaigns into an infinite number of directions.
● Explains how both PR novices and pros can use this book to their advantage.
AUTHOR
Sandra Stahl is a PR and marketing communications executive with extensive experience leading domestic and global brand communications. She is a founding partner at jacobstahl and an adjunct professor in the Brand & Integrated Communications program at The City College of New York.
Additional information
| Physical | Physical Copy |
|---|---|
| Digital | E-book |
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