Description
Description
How we shop and why we buy
The Art of Shopping – A fascinating, insider’s expose of the way we shop and what persuades us to buy.
● Everybody is a shopper! This book is essential reading for any company involved in the consumer market.
● Written by one of the top 3 experts in consumer behaviour – based on 20 years of highly original research and observation.
● Contains never-seen-before research, cases and examples of shopper behaviour and brand promotions.
● Written in a narrative and engaging style, in the same vein as The Tipping Point (Malcolm Gladwell) and Why We Buy (Paco Underhill).
Book Details
- Publisher: LID Publishing
- ISBN: 978‐1‐907794‐18‐6
- FORMAT: 234 x 156mm
- Bookbinding: Hardback
- Number of pages: 256
AUTHOR
Siemon Scamell-Katz
Siemon Scamell-Katz founded a market research agency in the early 1990s, which specialised in shopper behaviour, and which he then sold to TNS (part of the WPP Group) in 2007. Today, he is one of the world’s top 3 experts in consumer behaviour and lectures and consults globally.
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