How we shop and why we buy
The Art of Shopping – A fascinating, insider’s expose of the way we shop and what persuades us to buy.
● Everybody is a shopper! This book is essential reading for any company involved in the consumer market.
● Written by one of the top 3 experts in consumer behaviour – based on 20 years of highly original research and observation.
● Contains never-seen-before research, cases and examples of shopper behaviour and brand promotions.
● Written in a narrative and engaging style, in the same vein as The Tipping Point (Malcolm Gladwell) and Why We Buy (Paco Underhill).
- Publisher: LID Publishing
- ISBN: 978‐1‐907794‐18‐6
- FORMAT: 234 x 156mm
- Bookbinding: Hardback
- Number of pages: 256
Siemon Scamell-Katz founded a market research agency in the early 1990s, which specialised in shopper behaviour, and which he then sold to TNS (part of the WPP Group) in 2007. Today, he is one of the world’s top 3 experts in consumer behaviour and lectures and consults globally.
This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives. This book will be highly marketable to PR students and novices looking to break into the industry, and to junior and mid-level PR practitioners interested in learning new skills which they can use to gain a creative edge on thier competition.
Author: Sandra StahlPublisher: LID Publishing ISBN: 978-0-9991871-0-4 FORMAT: 280x120 mm Bookbinding: Hardback Number of pages: 200
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The best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles Lury presents 75 stories of extraordinary innovation, as well as the many and varied sources of inspiration, that led to companies developing highly successful products and brands. With tales covering brands including Angry Birds, Diners Club, Fanta, Netflix, Viagra, Victoria's Secret and AirBnB, you will find out how one size does not fit all, and that ideas can be sparked by anything and everything - from anger to embarrassment, from people watching to biomimicry (borrowing ideas from the natural world). Ultimately, this book is a call for disruption and deviance and provides original tips and techniques to help you in your search for the next big thing. Author: Giles Lury Publisher: LID Publishing ISBN: 978-1-912555-05-5 FORMAT: 198x129mm Bookbinding: Paperback w/ Flaps Number of pages: 256
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Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped us survive and thrive. Our fundamental human motives shape the language that is shared by everyone. Living Brands decodes this language and helps marketers, consumer insight managers, advertisers, designers, PR professionals, and brand owners bring brands to life. By using, for the first time, a multidisciplinary approach that includes client workshops, brand communication decoding, motivational research, cultural anthropology, sociology, philosophy, psychology, cognitive science, and affective neuroscience, Living Brands deconstructs and hierarchises the motives underpinning our consumer behaviour, allowing practitioners to build narratives that engage consumers at a profound human level. Author: Constantinos Pantidos Publisher: LID Publishing ISBN: 978-1-911498-797 FORMAT: 234x156 mm Bookbinding: Paperback Number of pages: 456
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From Brexit to Trump, communication has never clearly been so influential, continually centre stage in influencing our hearts, minds and essentially the narrative of our civilisation. We are surrounded by the impact of good and bad communication, both in our own lives and in the world stage. And we are swayed, even against better judgement by persuasive communicators. This book will give people simple usable tools to improve and enrich their communication in 5 key areas, so they feel more confident and effective in meetings, presentations, interviews, social situations and can even have arguments more effectively! For the very first time, readers will be able to read about and apply a unique methodology that has been taught successfully to hundreds of happy clients since 2008 - and the opportunity to experience gems from that method at a fraction of the price of a session.Author: Emma Serlin Publisher: LID Publishing ISBN:978-1-911498-41-4 FORMAT: 180x120mm Bookbinding: Hardback Number of pages: 128 pp
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There is a form of creativity so powerful that it only takes one look and one listen for millions of consumers to remember it, like it, buy it, and tell others about it. These are so-called Super Signs - the brands that are embedded in human culture and hidden deep in our subconscious. This book takes a fresh approach to branding, and explores how to turn brands into Super Signs in today's competitive and ever-changing world. Super Signs are the most effective and powerful means of influencing a consumer's actions. From a branding point of view, Super Signs are the ultimate level that your brand can reach -- a level where the brand triggers an instinctive reaction in thought and action from the consumer. Author: Sam Hua & Nan Hua Publisher: LID Publishing ISBN: 978-1-912555-18-5 FORMAT: 234x156mm Bookbinding: Hardback Number of pages: 272
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What makes a great salesperson? What beliefs, attitudes and behaviors are linked to being a top performing salesperson? What impact does culture, industry and sales context have? And does a formal sales methodology or process make a difference? This book is for any sales professional, or indeed anyone involved in the sales process of their company, who wants to learn the secrets of successful selling. Based on interviews and analyses (qualitative and quantitative) of 1000 of the world's leading salespeople, across a mix of industries, cultures and context, the authors present the most rigorous evaluation of how salespeople behave and how they are driven. In doing so, they reveal the secret code behind consistent and high-level success in sales. The authors of The Salesperson s Secret Code combine hard data with intelligent insight to show, with verve and skill, how the world s best salespeople continue to thrive in uncertain times and how others can learn from their success. Sales is now an integral part of every role, making this an essential read for all business professionals. Daniel Pink, author of Drive and To Sell is Human This is a practical manual for anyone who wants to be better at selling. It is full of useful tips and wise advice from experts who really understand their craft. If you want to close more deals, then this is the book to help you win. Luke Johnson, Chairman of Risk Capital Partners, former Chairman of Channel 4 Television, and The Sunday Times columnist The Salespersons Secret Code uses great research to tap into what makes the best sales people tick. Simple, easy to understand and filled with insight. It should be a must read for all those who want to be successful in sales and all those who want to recruit the best sales people. Chris Newitt, Global Sales Director, Jaguar Land RoverAuthor: Ian Mills, Mark Ridley, Ben Laker, Tim Chapman Publisher: LID Publishing ISBN:978-1-911498-00-1 FORMAT: 198x129 mm Bookbinding: Hardback Number of pages: 292 pp
The advertising industry has reached a critical and dangerous point in its development – agencies destroy themselves by doing increased work for declining fees. So what are the logical consequences of the failure to act? Growing workloads and declining fees have created a "recipe for disaster." For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world’s first effective definition of "the real agency problem." Once the problem is understood, the author offers corrective solutions. Now in its third edition, Madison Avenue Manslaughter has been updated to include industry developments from 2017-2018, plus new material and chapters. This book is a call to action for the 21st century breed of "mad men," which outlines the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers. Author: Michael Farmer ISBN: 978-1-912555-12-3 FORMAT: 216 x 138mm Bookbinding: Paperback Number of pages: 224
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The term 'omnichannel' may be a marketing buzzword, but it also refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Make it All About Me suggests how to work with omnichannel marketing and artificial intelligence without getting stuck in a certain channel or silo. Drawing on insights from global marketing experts, the book centers around the Omnichanel Hexagon, a framework to help gauge your omnichannel progress and prioritize your marketing efforts to ensure that every step you take is a step closer to the perfect, tailored customer experience -- without sacrificing profitability. The authors provide the background for understanding the six main omnichannel disciplines and demonstrate how you can manage them in a more customer centric manner. Readers will get a visual overview of how far along their organization is in working with omnichannel and what barriers might impede further progress. Author: Rasmus Houlind & Colin Shearer ISBN: 978-1-912555-14-7 FORMAT: 234 x 156mm Bookbinding: Paperback with flaps Number of pages: 456 pp
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Understanding the goals of the world of business and dealing with the development of new solutions calls for a basic ingredient: creativity. And yet, just being, or wanting to be creative is not enough – it is essential to train and develop this ability in order to achieve results. In other words, we need a guide to show us the way and provide us with the tools needed to progress. Designpedia is an essential manual for Design Thinking which brings together all the tools you need to achieve innovation and entrepreneurship goals and is organised around four basic processes: mapping, exploring, building and testing. It also reveals how, as long as you use the right tools, you can create original and effective solutions. Includes case studies to show how this is working for big companies (Orange or BBVA) as well as startups (Dovase or Bydsea). Author: Zaragozá, Rafael , Gasca, Juan Book Details Publisher: LID Publishing ISBN: 978-1-907794-49-0 FORMAT: 203x203mm Bookbinding: Paperback w/ flaps Number of pages: 256 pp
A New Solution for the Future of Advertising
This book presents a manifesto for the changing face of advertising. But rather than a revolution, this change is more of an evolution. Creative thought has to evolve, creative professionals have to evolve and therefore advertising agencies, too, have to evolve. Leading advertising practitioner Emanuele Nenna provides ideas and direction for this evolution in this timely and important book for everyone involved in the advertising sector.Author: Emanuele Nenna