Description
How we shop and why we buy
The Art of Shopping – A fascinating, insider’s expose of the way we shop and what persuades us to buy.
Everybody is a shopper! This book is essential reading for any company involved in the consumer market.
Written by one of the top 3 experts in consumer behaviour – based on 20 years of highly original research and observation.
Contains never-seen-before research, cases and examples of shopper behaviour and brand promotions.
Written in a narrative and engaging style, in the same vein as The Tipping Point (Malcolm Gladwell) and Why We Buy (Paco Underhill).
Book Details
Publisher: LID Publishing
ISBN: 978‐1‐907794‐18‐6
FORMAT: 234 x 156mm
Bookbinding: Hardback
Number of pages: 256
AUTHOR
Siemon Scamell-Katz founded a market research agency in the early 1990s, which specialised in shopper behaviour, and which he then sold to TNS (part of the WPP Group) in 2007. Today, he is one of the world’s top 3 experts in consumer behaviour and lectures and consults globally.
REVIEWS
Most of us think we know how we shop and why we shop. So do manufacturers and retailers. This fascinating book, the fruit of 20 yearsʼ close observation and in-depth research, reveals how little we really know. Intriguing for shoppers themselves – and invaluable for all connected with the retail trade.
Sir Martin Sorrell, CEO, WPP
Scamell-Katz has turned the art of predicting shopper behaviour into a science. Entertaining and packed full of insights arising from numerous case studies, the book describes easy to implement in-store strategies that will benefit retailers and shoppers worldwide.
Professor Gemma Calvert, Founder of Neurosense Limited and Visiting Professor of Neuromarketing, Nanyang Business School, Nanyang Technological University, Singapore
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