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The Art of Shopping

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£18.99

How we shop and why we buy

Whether you love it, hate it, or just get on with it, everybody is a shopper. From the poorest African townships to the smartest retail spaces in the world, shopping is an activity that constantly consumes vast amounts of our time, money and attention. It simultaneously drives commerce and fills our fridges. The things we buy contribute to our own personal sense of identity, sustaining us both physically and emotionally.

Yet how much do we really understand about shopping? More to the point, how well do retailers and manufacturers understand the way we shop? In this highly readable, ground-breaking book Siemon Scamell-Katz, one of the world’s leading analysts of shopper behaviour, provides a surprising look at shopper behaviour. Drawing on 20 years of pioneering research (from filming shoppers in-store to brain scanning), the author explains how people around the world really shop. The Art of Shopping explores what we actually do rather than what we think we do, how we really choose and make decisions to buy, and what really works for brands trying to persuade us to buy. The result is a book that will change the way retailers sell and people shop, forever.

Author:  Siemon Scamell-Katz

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Description

Description

How we shop and why we buy

The Art of Shopping – A fascinating, insider’s expose of the way we shop and what persuades us to buy.

Everybody is a shopper! This book is essential reading for any company involved in the consumer market.

Written by one of the top 3 experts in consumer behaviour – based on 20 years of highly original research and observation.

Contains never-seen-before research, cases and examples of shopper behaviour and brand promotions.

Written in a narrative and engaging style, in the same vein as The Tipping Point (Malcolm Gladwell) and Why We Buy (Paco Underhill).

Book Details

Publisher: LID Publishing

ISBN: 978‐1‐907794‐18‐6

FORMAT: 234 x 156mm

Bookbinding: Hardback

Number of pages: 256

AUTHOR


SiemonSiemon Scamell-Katz founded a market research agency in the early 1990s, which specialised in shopper behaviour, and which he then sold to TNS (part of the WPP Group) in 2007. Today, he is one of the world’s top 3 experts in consumer behaviour and lectures and consults globally.

REVIEWS

Most of us think we know how we shop and why we shop. So do manufacturers and retailers. This fascinating book, the fruit of 20 yearsʼ close observation and in-depth research, reveals how little we really know. Intriguing for shoppers themselves – and invaluable for all connected with the retail trade.

Sir Martin Sorrell, CEO, WPP

Scamell-Katz has turned the art of predicting shopper behaviour into a science. Entertaining and packed full of insights arising from numerous case studies, the book describes easy to implement in-store strategies that will benefit retailers and shoppers worldwide.

Professor Gemma Calvert, Founder of Neurosense Limited and Visiting Professor of Neuromarketing, Nanyang Business School, Nanyang Technological University, Singapore

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