Navigation

No products in the cart.

The Art of Shopping

Return to Previous Page
Description

Description

How we shop and why we buy

The Art of Shopping – A fascinating, insider’s expose of the way we shop and what persuades us to buy.
● Everybody is a shopper! This book is essential reading for any company involved in the consumer market.
● Written by one of the top 3 experts in consumer behaviour – based on 20 years of highly original research and observation.
● Contains never-seen-before research, cases and examples of shopper behaviour and brand promotions.
● Written in a narrative and engaging style, in the same vein as The Tipping Point (Malcolm Gladwell) and Why We Buy (Paco Underhill).

Book Details

  • Publisher: LID Publishing
  • ISBN: 978‐1‐907794‐18‐6
  • FORMAT: 234 x 156mm
  • Bookbinding: Hardback
  • Number of pages: 256

AUTHOR


SiemonSiemon Scamell-Katz

Siemon Scamell-Katz founded a market research agency in the early 1990s, which specialised in shopper behaviour, and which he then sold to TNS (part of the WPP Group) in 2007. Today, he is one of the world’s top 3 experts in consumer behaviour and lectures and consults globally.

Related Products

Quick View

The Prisoner and the Penguin

The power of a good story has long been recognised.

It seems that, as a race, we humans love a good story. But stories aren’t just for pure enjoyment - they have long been a powerful tool for teaching.This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable “story-book” that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.

Author: Giles Lury

 
£12.99 Add to basket
New! Quick View

My Next Book

Everybody has a book in them. The question is: how do you tease that great idea or story out of yourself, and begin the journey of writing and creativity. My Next Book provides you with the inspiration, direction and structure to write your dream book. Highly interactive and full of brainstorming activities, this guide/workbook encourages the aspiring writer to consider the kind of book they want to write, the title of the book, the contents, chapter outline and even what should be written for the cover. Whether you want to be the author of a novel, biography, self-help book, history book or even business book, My Next Book will get you started on your creative journey.  
£9.99 Add to basket
New! Quick View

Seeing Around Corners

Analytics has become a key driver of competitive advantage for organizations, underpinning new waves of productivity, growth, innovation and customer insights. As the availability of data increases, it becomes ever more important that decision makers across companies can fully exploit the potential of analytics to provide effective insights. By expertly linking data and decision making, the author presents a new paradigm which will forge the way into helping develop products and services that cam positively contribute to society. Graham draws on his unique background in military intelligence, strategy consulting and analytics. Presenting research, personal experiences and case studies, in an engaging and practical format.
Author: Graham Hogg Publisher: LID Publishing ISBN: 978-1-911498-48-3 FORMAT: 234x156 mm Bookbinding: Hardback Number of pages: 224pp
£19.99 Add to basket
New! Quick View

Dedication

In 2012, the Chinese company Huawei Technologies overtook Ericsson to become the world’s largest telecommunications equipment manufacturer, firmly establishing itself on the world business map. Today, it has over 170,000 employees worldwide and in 2014 the company generated a remarkable profit of $5.5 billion. Whilst research and development and the technology that results from it are core drivers of Huawei’s success, the company’s amazing growth is also determined by its human resource strategy. This is based on a “customer-first” attitude, the belief that obtaining opportunities is through hard work and, above all, “a dedication to do the best in anything we do”. How Huawei promotes this dedication amongst its workforce is the subject of this important book. Through original incentive systems, employee ownership and the mentality to act like a boss, Huawei has managed to create a culture of dedication that has become the bedrock of its growth today.
Author: Huang Weiwei
£29.99 Add to basket
New! Quick View

Be

What is it about certain individuals that inspire not only themselves but also the people around them, organizations, and even whole nations to be more creative, innovative and transformational? The core premise of the book is geared around the idea that inspiring leaders are not only successful because of what they do. It is primarily because of who they are. A certain sense of being that comes with deeper levels of awareness, which turns ordinary people into inspiring leaders. Whether you are a CEO, a director, a student, a parent, or merely someone who wants to inspire and make a positive difference in the world, reaching deeper levels of awareness is what will help you make that difference.

Author: Bahriye Goren-Gulek

Book Details

  • Publisher: LID Publishing
  • ISBN: 978-0-9860793-2-0
  • FORMAT: 203 x 203 mm
  • Bookbinding: paperback
  • Number of pages: 208
E-Book Version
£12.99 Add to basket
New! Quick View

Machiavellian Intelligence

The best way to secure yourself against being 'let go' in the modern economy is to rise to a level within the corporation where you are making the strategic decisions, not bearing the brunt of their consequences. It may be tough at the top, but it's dangerous in the middle -- and the rewards at the top are far greater. Machiavellian Intelligence argues that many intelligent and hard-working professionals with good leadership skills fail to maximize their career potential because of a number of instinctive 'good' habits - things that make them highly effective executives, well-liked and respected by their colleagues, but which are not best designed to take them to the very top of their chosen career.
Author: Jonathan Gifford, Mark Powell Publisher: LID Publishing ISBN: 978-1-911498-50-6 FORMAT: 198 x 129mm Bookbinding: Paperback Number of pages: 192pp
£9.99 Add to basket
Quick View

The Diagrams Book

People find it difficult to express ideas and solve problems purely with words. They find it much easier to use diagrams. Distilled into this single, handy-sized volume are 50 of the most useful diagrams, which are used by consultants, academics, MBA students and smart managers globally to aid their problem-solving and thinking. Triangle and pyramids, grids and axes, timelines, flows and concepts, circles - the 50 diagrams are each visually presented and then explained in an accessible manner, including tips and advice on how you can apply them to your own situations.

Author: Kevin Duncan

Book Details

  • Publisher: LID Publishing
  • ISBN: 978-1907794292
  • FORMAT: 180 x 120mm
  • Bookbinding: Hardback
£9.99 Add to basket
New! Quick View

The JD.com Story

Valued at $25 billion following its IPO in 2014, JD.com (Jingdong) is China’s second largest e-commerce company (behind its rival Alibaba) and leads the way in sales of consumer electronics and books. Through unprecedented access to the inner-workings of JD.com and its founder, Richard Liu, and other main players, this book offers the most detailed examination of the success behind one of China’s most successful companies of recent times. Founded in 1998 as an online magneto-optical store, the company evolved into selling books, CDs, videos and consumer electronics online on an enormous scale. In 2014, Asia’s largest Internet company, Tencent, acquired a 20% stake in JD.com, which made the company the No.2 online retailer in China, and thus triggering a fierce battle with Alibaba for dominance in the China market. The story of JD.com’s growth, and the strategies and philosophy of its charismatic founder, is featured in this fascinating book.
 Author: Li Zhigang 
 
£24.99 Add to basket
Quick View

Brands and Rousers

How is it that some brands and companies manage to last decades, fending off crises and turbulence and continuing to prosper, while others fail? What does it take to achieve sustainable value and success? In this timely and important book, Luis Gallardo argues that executives and managers not only have to think holistically (in terms of strategy, structure and operations), but also act personally (to become “rousers”) if they are to succeed in these ever-changing times. As a manager, you have to engage and people, from top to bottom, and provide an understanding of the company’s mission and brand. As well as taking a broad, systems approach, you have to rouse (ignite and excite) the people in your organisation in order to make things happen. This balance between strategy and tactics, big picture and detail, planning and action, corporate direction and personal responsibility is the key to progress and resilience for your company in today’s turbulent times.  

Author:  Luis Gallardo

 
£18.99 Add to basket
New! Quick View

Huawei Stories: Explorers

Huawei Technologies is today the world's largest telecoms equipment manufacturer and second behind Apple in smartphones. Its emergence into a multinational today is based on the company's research & development prowess. Of its 175,000 employees around the world, 75,000 are engaged in R&D. This book provides extraordinary insight into Huawei's research, development, and innovation. It contains the stories of the individuals who made the breakthroughs that enabled Huawei to ultimately become a world-class technology company. Their personal stories tell us about the extraordinary perseverance, focus, and thinking required for companies to take innovation to the highest level. One of the cornerstones of Huawei's global success is its embrace of innovation - this book provides an original perspective on that.
Author: Tian Tao Publisher: LID Publishing ISBN: 9781911498551 FORMAT: 216x138 mm Bookbinding: Paperback w/flaps Number of pages: 288pp
£14.99 Add to basket
Back to top