The Art of Shopping
Categories: Business, Marketing, Siemon Scamell-Katz.£18.99
How we shop and why we buy
Whether you love it, hate it, or just get on with it, everybody is a shopper. From the poorest African townships to the smartest retail spaces in the world, shopping is an activity that constantly consumes vast amounts of our time, money and attention. It simultaneously drives commerce and fills our fridges. The things we buy contribute to our own personal sense of identity, sustaining us both physically and emotionally.
Yet how much do we really understand about shopping? More to the point, how well do retailers and manufacturers understand the way we shop? In this highly readable, ground-breaking book Siemon Scamell-Katz, one of the world’s leading analysts of shopper behaviour, provides a surprising look at shopper behaviour. Drawing on 20 years of pioneering research (from filming shoppers in-store to brain scanning), the author explains how people around the world really shop. The Art of Shopping explores what we actually do rather than what we think we do, how we really choose and make decisions to buy, and what really works for brands trying to persuade us to buy. The result is a book that will change the way retailers sell and people shop, forever.
Author: Siemon Scamell-Katz
Description
Description
How we shop and why we buy
The Art of Shopping – A fascinating, insider’s expose of the way we shop and what persuades us to buy.
● Everybody is a shopper! This book is essential reading for any company involved in the consumer market.
● Written by one of the top 3 experts in consumer behaviour – based on 20 years of highly original research and observation.
● Contains never-seen-before research, cases and examples of shopper behaviour and brand promotions.
● Written in a narrative and engaging style, in the same vein as The Tipping Point (Malcolm Gladwell) and Why We Buy (Paco Underhill).
Book Details
- Publisher: LID Publishing
- ISBN: 978‐1‐907794‐18‐6
- FORMAT: 234 x 156mm
- Bookbinding: Hardback
- Number of pages: 256
AUTHOR
Siemon Scamell-Katz
Siemon Scamell-Katz founded a market research agency in the early 1990s, which specialised in shopper behaviour, and which he then sold to TNS (part of the WPP Group) in 2007. Today, he is one of the world’s top 3 experts in consumer behaviour and lectures and consults globally.
Related Products
Quick View
Global Expansion E-book
Chinese companies are globalizing at an unprecedented rate. Haier is the world's largest telecoms equipment manufacturer; Lenovo is the number one PC maker; and others such as Dalian Wanda, Fosun, Shuanghui and Tencent have been regular players in the global M&A scene. This book presents a detailed analysis of current and emerging Chinese multinationals, and the policies, strategies, and ambitions that are driving them today. Written by leading experts in the field, the book provides the most up-to-date insight into a phenomenon that is rapidly changing the global economic and business landscape.
Author: Katherine Xin, Dr. Ding Yuan, Chen Weiru
Publisher: LID Publishing
ISBN: 978-1-911498-72-8
Number of pages: 288
£9.99
Add to basket
Quick View
The Neo-Generalist
Have you encountered difficulties describing what you do to other people? Have you ever labelled yourself in order to be understood? Is there a difference in the way that a generalist and a specialist can stay relevant? If you had to design an approach to education fit for the twenty-first century, what would it look like? How do you live a life of meaning if you live in more than one world?
During an era still dominated by hyperspecialism and experts with 'the one right answer', the neo-generalist defies easy classification. They are tricksters who traverse multiple domains, living between categories and labels. Encompassing rather than rejecting, the neo-generalist is both specialist and generalist; a restless multidisciplinarian, who is forever learning. The neo-generalist brings together diverse people,synthesising ideas and practice, addressing the big issues that confront us in order to shape a better future. They are curious, responsive, connective.
In The Neo-Generalist, Kenneth Mikkelsen and Richard Martin examine what it is like to be in frequent motion on the specialist-generalist continuum. To illustrate their idea, they draw on stories from numerous disciplines and cultures; from business, art, science, education, activism and sport. In so doing, they explore the characteristics and behaviours of individuals who give expression to their neo-generalism, highlighting the social and organisational benefits they enable. These are border-crossing leaders, innovators, creators and explorers who are already stewarding tomorrow's world.
Authors: Kenneth Mikkelsen & Richard Martin
Publisher: LID Publishing
ISBN: 978-1-912555-39-0
FORMAT: 198 x 129mm
Bookbinding: Paperback
Number of pages: 256 pp
£9.99
Add to basket
Quick View
Brands and Rousers
How is it that some brands and companies manage to last decades, fending off crises and turbulence and continuing to prosper, while others fail? What does it take to achieve sustainable value and success?
In this timely and important book, Luis Gallardo argues that executives and managers not only have to think holistically (in terms of strategy, structure and operations), but also act personally (to become “rousers”) if they are to succeed in these ever-changing times. As a manager, you have to engage and people, from top to bottom, and provide an understanding of the company’s mission and brand. As well as taking a broad, systems approach, you have to rouse (ignite and excite) the people in your organisation in order to make things happen. This balance between strategy and tactics, big picture and detail, planning and action, corporate direction and personal responsibility is the key to progress and resilience for your company in today’s turbulent times.
Author: Luis Gallardo
£18.99
Add to basket
Quick View
The Business Bullshit Book
If you work in business, the chances are you have fallen under the poisonous spell of business bullshit and jargon. Very few of us seem able to avoid “reaching out”, or “walk the talk”, or “shifting paradigms”, or “think outside the box”. No longer solely the province of management consultants, investors and MBA types, business gobbledygook has mesmerized the rank and file around the globe.
Help is at hand with this The Business Bullshit Book, aptly described as “the world’s most comprehensive collection” of the top 2,000 business terms and jargon that have infected us all. Stay sane (and keep your colleagues and customers from suffocating you) from the business bullshit madness by having this dictionary by your side. Based on his wide and extensive experience with business bullshit, Kevin Duncan deciphers the terms and language of modern-day business speak.
Author: Kevin Duncan
Book Details
- Publisher: LID Publishing
- ISBN: 978-1-910649-85-5
- FORMAT: 180 x 120mm
- Bookbinding: Hardback
- Number of pages: 288
£9.99
Add to basket
Quick View
The New Money
In 2017, cryptocurrencies took the world by storm as the currency of the future, with the most popular (Bitcoin) trading at $7,000 and worth a total market cap of nearly $120 billion. But what is cryptocurrency and why is it important to today's investor?
This book provides investors of all levels with an up-to-date insider's view of the world of cryptocurrency and how it enacted the largest redistribution of wealth in history. It explains blockchain, the technology behind cryptocurrency and hailed as the greatest advancement since the invention of the Internet. It provides guidance on investing and trading in cryptocurrency, including ICOs (Initial Coin Offerings). And it examines the future: where cryptocurrencies are likely to be in five years and beyond, and what is really on offer to investors.
Author: Joe McKenzie
Publisher: LID Publishing
ISBN: 978-1-912555-25-3
FORMAT: 216 x 138mm
Bookbinding: Hardback
Number of pages: 256 pp
£16.99
Add to basket
Quick View
The Engagement Revolution
Business, Coaching, Creativity, Current Affairs, Economy, Human Resources, Innovation, Leadership, Management, Matt Stephens, Sales, Well-being
How engaged are your employees, really? Companies talk about ‘employee engagement’ and they accept its importance, yet strangely, they adopt out-dated methods when analysing and measuring this engagement.
A leading engagement expert offers a new framework for taking the genuine pulse of a company – so that leaders and management can truly understand how their people are feeling and know what actions to take that result in better performance. Based on making results instantly and transparently available, and then determining with employees the real factors that lie within their feelings, managers can more easily assess the way they need to approach an issue. If, as the cliché goes, ‘people are a company’s greatest asset’, then ensuring their close engagement is essential for any company. This book argues powerfully for a radical new approach to employee engagement, based on understanding the minds and emotions of the people who work in organizations.
Author: Matt Stephens
£12.99
Add to basket
Quick View
Fair Talk
Employees around the world are deprived of honest objective feedback, and the higher you go in the organisation, the less feedback you are going to get. Researchers confirmed that the less facetime employees have with their managers, the more impact seeking and receiving feedback will have on their performance.
Gorbatov and Lane propose a simple, systematic approach to giving fair and honest feedback, in ways that improve performance and prove that, if done properly, feedback simultaneously improves performance while engaging and developing employees.
Author: Sergey Gorbatov & Angela Lane
ISBN: 978-1-912555-09-3
FORMAT: 216x135mm
Bookbinding: Paperback
Number of pages: 240
£12.99
Add to basket
Quick View
Make it All About Me
Business, Colin Shearer, Creativity, Digital, Entrepreneurs, Innovation, Marketing, Rasmus Houlind, Strategy
The term 'omnichannel' may be a marketing buzzword, but it also refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Make it All About Me suggests how to work with omnichannel marketing and artificial intelligence without getting stuck in a certain channel or silo. Drawing on insights from global marketing experts, the book centers around the Omnichanel Hexagon, a framework to help gauge your omnichannel progress and prioritize your marketing efforts to ensure that every step you take is a step closer to the perfect, tailored customer experience -- without sacrificing profitability.
The authors provide the background for understanding the six main omnichannel disciplines and demonstrate how you can manage them in a more customer centric manner. Readers will get a visual overview of how far along their organization is in working with omnichannel and what barriers might impede further progress.
Author: Rasmus Houlind & Colin Shearer
ISBN: 978-1-912555-14-7
FORMAT: 234 x 156mm
Bookbinding: Paperback with flaps
Number of pages: 456 pp
£19.99
Add to basket
Quick View
Powerful, Different, Equal
Analysis, Business, China, Current Affairs, Digital, Economy, Entrepreneurs, Leadership, Management, Peter B. Walker, USA
From Trump’s aggressive rhetoric against China, to the escalating trade war with tit for tat responses, and China’s 2025 initiative that threatens the US global leadership in advanced technologies, tensions between the US and China (the two dominant forces of today’s world) have never been higher.
This book provides a timely analysis of the US-China relationship. Each model is deeply rooted in their respective histories and cultures, with both models highly successful in achieving their main goals and highly resilient over time. It explores the core misconceptions on governance, economic, social and military issues, and the root causes of these misconceptions. If China and US could close the gap by each understanding those differences and their implications, the author argues, they could work together to overcome global issues to the benefit of all.
Author: Peter B. Walker
£19.99
Add to basket
Quick View
The Conscious Effect
Business, Coaching, Entrepreneurs, Human Resources, Leadership, Management, Natasha Wallace, Positive Change, Psychology, Well-being
The Conscious Effect focuses on reconnecting leaders with both their people and themselves. It awakens the awesome potential in organizations through an emotionally intelligent, people-first approach, which places employee and leadership wellbeing at its heart, and helps leaders to become more consciously aware of what's going on within and around them.
If leaders take better care of themselves and their people, they will run more socially responsible businesses that can leverage the full potential of their employees. The book weaves together practical knowledge of behavioural science so that leaders understand what to do and why it works.
Author: Natasha Wallace
ISBN: 978-1-912555-07-9
FORMAT: 216 x 135mm
Bookbinding: Paperback
Number of pages: 240 pp
£12.99
Add to basket