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The Business of Getting Business

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Description

Description

The small business owner’s go-to guide for how to embrace the digital age

This book provides an easy step-by-step guide on how to adapt digital marketing to your business needs.

Provides real-world case studies with specific real estate industry examples.

Written for small to medium business owners and entrepreneurs.

Written by a successful small business owner and CEO who has successfully undergone the transformation.

Book Details

Publisher: LID Publishing

ISBN: 978-1-912555-60-4

FORMAT: 216 x 138mm

Bookbinding: Paperback w/flaps

Number of pages: 224pp


AUTHOR

Joe Manausa is the CEO of Joe Manausa Real Estate, a growing real estate brokerage listed among the Forbes Inc. 5000. After observing industry giants move to a digital-first marketing approach, Joe made the transition within his own company, which resulted in over $10 million of revenue from the business’s website. Joe is from the US, and lives in Tallahassee, Florida.


REVIEWS

Location, location, location’ is no longer a competitive advantage. Digital marketing and going direct to consumer have made all geographical boundaries obsolete. The Business of Getting Business is a must-read modern-day survival guide for any local business to get to the next decade. Local businesses are on death ground. They can either take a stand and re-invent themselves by embracing the digital frontier and have a chance to survive the overwhelming odds of digital direct-to-consumer capabilities that have erased all local and national business distinctions, or they can choose business as usual and accept certain death. The Business of Getting Business is the critical survival guide for those that choose to dig in and fight.

Anthony Noto, CEO, SoFi and former COO, Twitter

The Business of Getting Business is informative, insightful and practical. A must-read for anyone interested in learning about the ‘why’ and ‘how’ of digital marketing. An entrepreneur and real estate sales innovator, Joe Manausa shares his proven strategy, developed over more than 20 years, that challenges the traditional model of marketing and is designed to help you succeed in the digital marketplace.

Darren Brooks, Ph.D., Assistant Department Chair, Florida State University College of Business

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