Navigation

No products in the cart.

The Content Revolution

Return to Previous Page
Description

Description

Communicate what you stand for by telling a better story This book isn’t based on old methods like creating marketing plans or analyzing the marketing mix. It’s about a fresh way of thinking – one based on content that is more emotive and useful to others in solving their problems – to create profi table action. Featuring exclusive interviews from leading content marketing pioneers from around the globe, this book introduces a brand new marketing vocabulary. www.thecontentrevolutionbook.com

Book Details

  • Publisher: LID Publishing
  • ISBN: 978-1907794872
  • FORMAT: 14 x 1.8 x 21.6 cm
  • Bookbinding: Paperback
  • Number of pages: 256

Testimonials


AUTHOR

Mark MastersMark Masters Mark Masters is MD of The ID Group, a content marketing consultancy. He is a believer in the importance of businesses creating better content, establishing organic growth and standing for something compelling. He speaks to marketers and businesses at industry conferences on the topics of content marketing and applying a ‘story first’ approach to engage better with an audience. He curates the Once Upon A Time storytelling event and is co presenter of the Marketing Homebrew podcast. His online series Talking Content Marketing brings together infl uencers, authors and speakers from the world of marketing to share their knowledge. Visit theidgroup.co.uk for the latest articles, stories, interviews and events.


Related Products

20/20 Quick View

20/20

20 great lists by 20 outstanding business thinkers

Edited by: David Woods 400 ideas, tips and advice from some of the most influential business thinkers from across the globe. As part of its 20th anniversary celebrations, the LID publishing group invited 20 of its thought-leading authors to contribute to this unique book – a collection of 20 lists, with each list containing points of advice based on each author’s area of expertise.  
£9.99 Add to basket
New! Quick View

The Creative Society

HOW THE FUTURE CAN BE WON

Author: Lars Tvede

Human creativity has been one of the fundamental drivers of civilization and progress – solving immense problems, creating opportunities and overcoming enemies like no other force. Often it has baffled its skeptics by finding new and better resources, unexpected environmental technologies and genuinely amazing products that no one had predicted.

However, like so many before it, Western civilization is now suffering from serious internal decay with its bloated public sectors, punitive taxes, over-regulation, marginalized citizens, stagnation, debt, unemployment and pessimism.

 
£12.99 Add to basket
The Impact Code Quick View

The Impact Code

50 ways to enhance your presence and impact at work

Author: Simon Tyler

The best leaders and managers create change. They are able to create a vision, communicate an idea and in particular encourage action from others. What is it about these leaders and managers which makes others want to follow, engage and to act?

 
£9.99 Add to basket
100 big ideas cover Quick View

100 Big Ideas To Help You Succeed

Authors: Mark Ridley and Ian Mills

This powerful and inspirational book will help you to make better sense of the things that happen to you in your working and personal lives – and to achieve success. It is intended to help anyone make sense of the things that happen to you in your working and personal lives. It will help you travel with a different point of view and do things differently. In particular, it will inspire you to process, handle, manage and affect the daily things that happen to you so that you can change, alter and influence the results.  
£9.99 Add to basket
In the Shower with Picasso Quick View

In The Shower With Picasso

The art of turning uncertainty into opportunity The legendary artist Pablo Picasso took baths when he was in  need of new ideas for his work. Other people take walks in the  park or visit an art gallery or watch Youtube – in an attempt to  spark their creativity and imagination. This book inspires us to work harder with our creativity – both as  individuals and companies. Being creative is now critical in our  careers, but most people regard creativity as somewhat mystical,  slippery and a rare entity. In fact, all of us are capable of  creativity – if that is what we want. Often, it is about having the  right mindset and finding the right spark to set off your creativity. This book contains wonderful stories from Scandinavia of people  from different backgrounds – opera, architecture, science, art,  drugs, sport, toys, film, technology – and how they find and use  their creativity. Scandinavians are one of the most creative  groups of people in the world, and as such, this book represents  the Scandinavian way to creativity.  
£14.99 Add to basket
Quick View

When god wasn’t watching the devil created business

Authors: Joachim Rene

This book provides an honest and critical evaluation of our current business philosophies and management values, and looks at what has gone wrong. JRZyla further provides seven practical solutions to help you restore meaning and a higher degree of personal happiness in management and business today.

 
£9.99 Add to basket
New! Australia 2034 Quick View

Australia 2034

Luckier by Design

Authors: Nigel Andrade and Peter Munro Critical Capabilities for Australia's Continued Economic Success Australia has written one of the most remarkable economic growth stories of the century and is now poised to shape its future—not out of crisis but out of opportunity.  
£19.99 Add to basket
its the People Quick View

It´s the people

WHAT DOES IT REALLY TAKE TO SUCCEED AND PERFORM AS A BUSINESS MANAGER AND LEADER?

Authors: John A. Dembitz
Jack  Welch,  the  legendary  CEO  of  General  Electric,  described  himself  as  “the  world’s  best  paid  human resource  director”.  Welch  and  other  leaders  of  extraordinary  successful  companies over  the  past  30  years  focused  on  one   particular  part  of their  business: the  people.
 
Unlike  other  assets,  people  have  legs  that  enable  them  to  walk,  they  go  home  at  night,  they  have brains  that  enable   independent  thought,  senses  to  make  them  aware,  and  have  intangible  feeling s.  But  the  way  that  they  are  managed   impacts  directly  on  the  business’  bottom  line  like  no  other  asset  category.  This  book  is  a  firm  reminder  of  the  value  of   people  to any  organisation.  Great  managers  and  leaders,  at  whatever  level,  are  ones  capable  of  driving  performance   and  change  through  people.  This book  provides  essential  actions  and  behaviours  to  pursue  (and  those  to  avoid)  for  any   manager  who  is  seeking  the  path  to  great management  and  leadeship.
   
£9.99 Add to basket
Quick View

Winner Takes All

The seven-and-a-half principles for winning bids, tenders and propsals

Author: Scott Keyser These days, most companies find themselves having to tender or bid for new contracts and clients. It’s now part of the business landscape - companies simply have to be good at tendering and pitching if they are going to have any chance of getting new business and clients. This book, written by one of the leading consultants and trainers in competitive business tendering, provides the key principles for winning bids, tenders and proposals. Savvy and practical, the principles are based on the author’s extensive consulting experience with large and small companies, helping them to win big-ticket, “must-win” contracts (with a success rate of 86%!). These essential principles apply to any company, in all sectors, which are seeking to improve their new-business win rate.  
£14.99 Add to basket
The Ideas Book Quick View

The Ideas Book

50 ways to generate ideas more effectively

Author: Kevin Duncan

Ideas are the fuel of business – it only takes one good one to make a difference. Distilled into this single, handy-sized volume are 50 of the most useful diagrams and visual techniques, many of which are used by consultants, academics, MBA students and smart managers globally to help them think of and create great ideas.

 
£9.99 Add to basket
Back to top