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The Daring Book for Boys in Business

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Description

Description

Solving the problem of marketing to women in male companies and categories
How to create products, services and brands that will appeal to the entire
mainstream (female and male) audience – not just one half.
● Companies are missing huge opportunities in core sectors through their
failure to connect with female consumers – this book shows how to overcome this.
● Based on extensive research and proven methods – the authors are leading experts in gender marketing with blue-chip clients.
● Includes section on how the Internet can offer ways to connect with female and male consumers at the same time.
● Lead marketing book – author’s previous book about has become “must-read” in marketing and branding circles.

Book Details

  • Publisher: LID Publishing
  • ISBN: 978‐1‐907794‐25‐4
  • FORMAT: 216 x 138mm
  • Bookbinding: Paperback
  • Number of pages: 224

AUTHORS

Jane Cunningham and Philippa Roberts are the founders of Pretty Little Head, a consultancy that specialises in gender marketing. Their clients include Tesco and the Conservative Party in the UK. They are the authors of Inside Her Pretty Little Head and previously worked in leading international advertising agencies.

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