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The Entrepreneurial Myth

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Description

Description

A book challenging how we think about entrepreneurship to benefit individual business protagonists, their communities and global economies.

● Based on the analysis of a 30-year sample of newspaper content.

● Contains real industry-insider anecdotes and case studies from a 20-year career in business and media.

● Explores the detrimental impact of the ‘entrepreneurial myth’; distorting attitudes to business success and failure.

● Essential reading for entrepreneurs, leaders, journalists, educators, policy makers and those interested in the UK’s SME culture.


AUTHOR

Louise Nicolson has studied, launched, led and promoted entrepreneurial businesses for decades. She is an entrepreneur, consultant and coach with over 20 years’ experience in business, journalism, public relations and employee engagement. Most recently, Louise built and sold an award-winning communication agency and summer school, before joining a City PR firm as Partner. This is her first business book

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