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The Entrepreneurial Myth

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Description

Description

A book challenging how we think about entrepreneurship to benefit individual business protagonists, their communities and global economies.

● Based on the analysis of a 30-year sample of newspaper content.

● Contains real industry-insider anecdotes and case studies from a 20-year career in media and PR.

● Explores the detrimental impact of the ‘entrepreneurial myth’; distorting attitudes to business success and failure.

● Essential reading for entrepreneurs, leaders, journalists, educators, policy makers and those interested in the UK’s SME culture.


AUTHOR

Louise Nicolson is a business curator and coach with over twenty years’ experience in entrepreneurship, journalism, public relations and employee engagement. She launched, led and sold an award-winning communication consultancy and summer school, before joining a City PR firm as Partner.

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