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The Entrepreneurial Myth

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Description

Description

A book challenging how we think about entrepreneurship to benefit individual business protagonists, their communities and global economies.

Based on the analysis of a 30-year sample of newspaper content.

Contains real industry-insider anecdotes and case studies from a 20-year career in business and media.

Explores the detrimental impact of the ‘entrepreneurial myth’; distorting attitudes to business success and failure.

Essential reading for entrepreneurs, leaders, journalists, educators, policy makers and those interested in the UK’s SME culture.

Book Details

Publisher: LID Publishing

ISBN: 978-1-912555-08-6

FORMAT: 216 x 135mm

Bookbinding: Paperback

Number of pages: 240 pp

AUTHOR

Louise Nicolson has studied, launched, led and promoted entrepreneurial businesses for decades. She is an entrepreneur, consultant and coach with over 20 years’ experience in business, journalism, public relations and employee engagement. Most recently, Louise built and sold an award-winning communication agency and summer school, before joining a City PR firm as Partner. This is her first business book

REVIEWS

This is a forceful, almost polemical take-down of some of the myths and misconceptions which surround the discussion on business and entrepreneurship. It is a timely and welcome intervention. For too long many of us have perpetuated an exaggerated and ultimately false story about lonely, heroic entrepreneurs working miracles. The truth about business is less glamorous and more important than that, as Nicolson shows in fine style.

Stefan Stern, Author of How To Be A Better Leader; Visiting Professor at Cass Business School, London

Louise Nicolson has called it out from the shadows and given it a name – The Entrepreneurial Myth. Based on first-hand experience and leading research she explains, with a mix of humour and horror, its impact on all of us: unfulfilled potential, isolation, compromised mental health, economic underperformance and more. She gives us a way forward whether you are an aspiring or existing entrepreneur, a policymaker or just interested to learn how entrepreneurship is the most powerful force we have to address the world’s challenges. An important book!

Sandy Kennedy, Chief Executive, Entrepreneurial Scotland

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