Navigation

No products in the cart.

The Entrepreneurial Myth

Return to Previous Page
Description

Description

A book challenging how we think about entrepreneurship to benefit individual business protagonists, their communities and global economies.

● Based on the analysis of a 30-year sample of newspaper content.

● Contains real industry-insider anecdotes and case studies from a 20-year career in media and PR.

● Explores the detrimental impact of the ‘entrepreneurial myth’; distorting attitudes to business success and failure.

● Essential reading for entrepreneurs, leaders, journalists, educators, policy makers and those interested in the UK’s SME culture.


AUTHOR

Louise Nicolson is a business curator and coach with over twenty years’ experience in entrepreneurship, journalism, public relations and employee engagement. She launched, led and sold an award-winning communication consultancy and summer school, before joining a City PR firm as Partner.

More Info

Additional information

Physical

Physical Copy

Digital

E-book

Related Products

New! Quick View

Powerful, Different, Equal

From Trump’s aggressive rhetoric against China, to the escalating trade war with tit for tat responses, and China’s 2025 initiative that threatens the US global leadership in advanced technologies, tensions between the US and China (the two dominant forces of today’s world) have never been higher.

This book provides a timely analysis of the US-China relationship. Each model is deeply rooted in their respective histories and cultures, with both models highly successful in achieving their main goals and highly resilient over time. It explores the core misconceptions on governance, economic, social and military issues, and the root causes of these misconceptions. If China and US could close the gap by each understanding those differences and their implications, the author argues, they could work together to overcome global issues to the benefit of all.

Author: Peter B. Walker
£19.99 Add to basket
New! Quick View

Executive Function

The health of our brain, as measured through cognitive health domains such as “executive function”, is the single most important aspect of our overall health. In business, good cognitive health enables you to go beyond simply coping, to managing and leading. For a fully functioning brain enables us to operate to our highest capacity and reach optimum performance. Improved cognitive health allows us to become sharp, accurate, confident, precise, attentive, a source of wisdom and a bundle of energy. This book provides a comprehensive overview of the key cognitive health domains and how they impact your ability to operate at your best. You will understand the importance of each domain in order for you to maximize your cognitive health and be your best – or to have the best executive function.  

Author: Keiron Sparrowhawk

Book Details

  • Publisher: LID Publishing
  • ISBN: 9781910649756
  • FORMAT: 216 x 138mm
  • Bookbinding: paperback w/ flaps
  • Number of pages: 256
E-Book Version
£12.99 Add to basket
New! Quick View

Sweet Success

Awarded with the Silver Medal during the 2015 Axiom Business Book Awards the first edition of Sweet Success received a great success. In this revised second edition the former CEO, Douglas Lapins chronicles the changes and challenges of a thirty-year career in the corporate world. High-fructose corn syrup, a changing sugar industry, and practical leadership methods weave an absorbing tale of business, family, and social responsibility. Through strength of character, hard work, and native intelligence, he embraced a life full of extraordinary experiences and growth. This is the engrossing story of that journey, the people who influenced its path, and lessons that were learned.  It is a must-read for anyone on their own journey of self-improvement.
 Author: Doug Lapins
 
£19.99 Add to basket
The art of shoping Quick View

The Art of Shopping

How we shop and why we buy
Whether you love it, hate it, or just get on with it, everybody is a shopper. From the poorest African townships to the smartest retail spaces in the world, shopping is an activity that constantly consumes vast amounts of our time, money and attention. It simultaneously drives commerce and fills our fridges. The things we buy contribute to our own personal sense of identity, sustaining us both physically and emotionally. Yet how much do we really understand about shopping? More to the point, how well do retailers and manufacturers understand the way we shop? In this highly readable, ground-breaking book Siemon Scamell-Katz, one of the world's leading analysts of shopper behaviour, provides a surprising look at shopper behaviour. Drawing on 20 years of pioneering research (from filming shoppers in-store to brain scanning), the author explains how people around the world really shop. The Art of Shopping explores what we actually do rather than what we think we do, how we really choose and make decisions to buy, and what really works for brands trying to persuade us to buy. The result is a book that will change the way retailers sell and people shop, forever. Author:  Siemon Scamell-Katz  
£18.99 Add to basket
New! Quick View

Madison Avenue Manslaughter 3rd Edition

The advertising industry has reached a critical and dangerous point in its development – agencies destroy themselves by doing increased work for declining fees. So what are the logical consequences of the failure to act? Growing workloads and declining fees have created a "recipe for disaster." For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world’s first effective definition of "the real agency problem." Once the problem is understood, the author offers corrective solutions. Now in its third edition, Madison Avenue Manslaughter has been updated to include industry developments from 2017-2018, plus new material and chapters. This book is a call to action for the 21st century breed of "mad men," which outlines the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers. Author: Michael Farmer ISBN: 978-1-912555-12-3 FORMAT: 216 x 138mm Bookbinding: Paperback Number of pages: 224  
£12.99 Add to basket
Quick View

The Diagrams Book

People find it difficult to express ideas and solve problems purely with words. They find it much easier to use diagrams. Distilled into this single, handy-sized volume are 50 of the most useful diagrams, which are used by consultants, academics, MBA students and smart managers globally to aid their problem-solving and thinking. Triangle and pyramids, grids and axes, timelines, flows and concepts, circles - the 50 diagrams are each visually presented and then explained in an accessible manner, including tips and advice on how you can apply them to your own situations.

Author: Kevin Duncan

Book Details

  • Publisher: LID Publishing
  • ISBN: 978-1907794292
  • FORMAT: 180 x 120mm
  • Bookbinding: Hardback
£9.99 Add to basket
Quick View

The Energy Book

In business today every professional faces the challenge of an increasing demand for extra energy in order to deliver the high level of performance required to continue to be successful. If energy is not managed and renewed on a day-to-day basis, then personal energy resources are constantly coming under pressure, leading to drainage, depleted performance and, in some instances, to potential burnout situations. 

TheEnergy Bookpresents 50 simple and pragmatic ways to quickly boost energy in one or more of the ‘4 Energy Dimensions’. When these ‘Boosters’ are put into practice, the resulting extra energy enables you to continue delivering a high level of performance in all areas of life.

Author:  Richard Maddocks  
£9.99 Add to basket
New! Quick View

The Conscious Effect

The Conscious Effect focuses on reconnecting leaders with both their people and themselves. It awakens the awesome potential in organizations through an emotionally intelligent, people-first approach, which places employee and leadership wellbeing at its heart, and helps leaders to become more consciously aware of what's going on within and around them. If leaders take better care of themselves and their people, they will run more socially responsible businesses that can leverage the full potential of their employees. The book weaves together practical knowledge of behavioural science so that leaders understand what to do and why it works. Author: Natasha Wallace ISBN: 978-1-912555-07-9 FORMAT: 216 x 135mm Bookbinding: Paperback Number of pages: 240 pp  
£12.99 Add to basket
New! Quick View

Plus Change

This book melds together the two most critical elements to organizational viability: change and creativity. More than simply a how-to book or a technical tome, +Change provides the working knowledge, strategies and tactics necessary to not only be more creative and more innovative, but also to implement change more effectively. +Change introduces the ICI Formula (Ideas + Change = Innovation). This critical formula for sustainable innovation within an organization allows for systemized ideation, unbiased idea selection, better change management methods and finally, sustainable innovation. This is a book for managers and executives in an era where innovation and change have become key competitive advantages to any company.
Author: Moe Glenner
 
£19.99 Add to basket
Quick View

The Other Half

We live in a world that is unequal by nature. One could even say that its diversity is essential to all the world’s survival. However, inequality among human beings is one of society’s biggest problems.

This book is about opportunities. It is about being at the forefront of a paradigm change and a win-win situation. And it is about leading one of the most compelling and exciting shifts in our society: women’s empowerment. Company leaders are used to dealing with radical changes in markets, but there is a story that corporations all over the globe have chosen to ignore. This story is the sum total of millions of lost opportunities, because over half the potential workforce was left behind. Although half the population is made up of women, only 50% of them can earn a decent living. The Other Halfsets out to change just that.

Author: Simona Scarpaleggia    
£12.99 Add to basket
Back to top