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The Entrepreneur’s Book

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Discover, explore and understand the fundamentals that are required for success as an entrepreneur.

Outlines a unique perspective on what it means to become a successful entrepreneur.

Contains insights that will guide and inspire readers to achieve successful and sustainable entrepreneurship.

Discover, explore and understand the answers to fundamental ‘why’ questions.


Publisher: LID Publishing


FORMAT: 180 x 120mm

Bookbinding: Hardback

Number of pages: 128 pp


Neil Francis is the author of two books ‘ The Entrepreneur’s Book’ and ‘Changing Course’. Neil has also many years’ experience as a CEO, chairman and director. He is currently the chairman of a digital agency, director of two internet companies, director of a social enterprise and a consultancy practice. He has worked with some of the biggest brands in the world and numerous SME’s. He has founded businesses, grown them, secured external investments and for some, sold them. And, last but definitely least, he is a golf caddie!


The Entrepreneur’s Book is a fresh take on the question, ‘What makes a successful entrepreneur?’ Neil writes with honesty, humour and humanity about how his recovery from a life-threatening illness led him to a host of entrepreneurs and business people and their experiences of successes (and sometimes failure!). He concludes, perhaps surprisingly, that success comes not from answering the ‘how’ questions (‘How do I write a business plan?’) but from the ‘why’ questions (‘Why purpose and not profit?’ or ‘Why will it be tough?’). He illustrates the why questions with a series of delightful stories and insights learned from the people he has encountered along the way. I’d recommend this book as a ‘must read’ to anyone involved in running their own business and struggling to work out their best next step.

Sir Tom Shebbeare, Chairman, Virgin Start Up

Wander round the ‘business’ section of your local bookstore, Amazon or wherever and you will quickly realise that, in the field of entrepreneurship and small business development, ‘how-to’ books are two a penny. The Entrepreneur’s Book is refreshingly different. It addresses not the ‘how’ and ‘what’ of entrepreneurship but the ‘why’. In a series of vignettes covering the full start-up and business development process, Neil Francis tells the stories of successful (and not-so-successful) entrepreneurs and draws on his own experience to reflect on the values, principles and emotions on which entrepreneurial action is based. In so doing, he highlights the importance of themes such as belief, purpose, values, love, compassion, peace, loneliness, luck, trust and perseverance in entrepreneurship as a world-shaping and world-changing activity. In asking‘why’, not telling ‘how’, The Entrepreneur’s Book is a refreshing, stimulating, thought-provoking and enjoyable guide to the changing face of entrepreneurship in the 21stcentury.

Professor Richard T Harrison, Chair of Entrepreneurship and Innovation and Director of the Compassionate Leadership Initiative, University of Edinburgh Business School

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