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The Five Principles of Performance Thinking

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A new perspective on achieving great business performance based on lessons from the world’s leading performance artists.

How to create great performing teams, individuals and companies.
Original insights from the world of performing arts and the artists that move us through their performances.
Written by authors who have successfully trained high performers in business.

Book Details

ISBN: 978-1-912555-13-0

FORMAT: 216 x 138mm

Bookbinding: Paperback with flaps

Number of pages: 224


Dr Mark Powell is a business writer, consultant and entrepreneur with over 30 years experience. His increasing focus has been using performing arts to solve modern day business challenges.

Jonathan Gifford is a business author who formerly worked in advertising and magazine publishing. He studied philosophy at University in Kent and played saxophone semi-professionally.


In today’s fast-paced business environment and the age of engagement and experience, delighting customers must be at the forefront of an organization’s strategy. It’s a mantra to be baked into everything the company does, regardless of industry vertical. This book is for anyone ready to do things differently, to ensure your business is engaging on an emotional level and building deeper personal connections with customers and key stakeholders.

Simon Paris, CEO, Finastra

The book reminds us that ‘the industrial mindset is infuriatingly pernicious’ and the pressures of this mindset drive an exclusive focus on process and efficiency, which can stand in the way of exceptional performance. This book provides a great stimulus to connect with the human and emotional, which is essential to our ability to communicate with our various audiences. There is much to learn from an understanding of the mindset behind great artistic performance, and thus this book is an inspiration for any leader who operates in a public arena such as an organization. When I first worked with Mark and Jonathan, I found the concept of learning from performance artists deeply unsettling, but it was transformative for me and this book provides insights that will benefit any leader. Any business book that references The Tale of Peter Rabbit is pretty special!

John Oliver, Executive Director, Sellafield Ltd

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