Navigation

No products in the cart.

The Ideas Book: Fifth Year Anniversary Edition

Return to Previous Page
Description

Description

A unique and practical guide to generating ideas by using diagrams and visual thinking techniques.

● Contains 60 of the most useful and proven diagrams for idea generation which are already used by the smartest business people.

● Visual thinking is the latest trend in business — this book follows the path set by The Decision BookThe Diagrams Book and Business Model Generation.

● Stylishly presented and easy to understand and apply.


AUTHOR

Kevin Duncan is a business advisor, marketing expert and the author of several successful business books, including the bestselling The Diagrams Book (LID). He previously worked in the communications and advertising sector for over 25 years.

More Info

Additional information

Physical

Physical Copy

Digital

E-book

Related Products

New! Quick View

Madison Avenue Manslaughter 3rd Edition

The advertising industry has reached a critical and dangerous point in its development – agencies destroy themselves by doing increased work for declining fees. So what are the logical consequences of the failure to act? Growing workloads and declining fees have created a "recipe for disaster." For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world’s first effective definition of "the real agency problem." Once the problem is understood, the author offers corrective solutions. Now in its third edition, Madison Avenue Manslaughter has been updated to include industry developments from 2017-2018, plus new material and chapters. This book is a call to action for the 21st century breed of "mad men," which outlines the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers. Author: Michael Farmer ISBN: 978-1-912555-12-3 FORMAT: 216 x 138mm Bookbinding: Paperback Number of pages: 224  
£12.99 Add to basket
New! Quick View

Plus Change

This book melds together the two most critical elements to organizational viability: change and creativity. More than simply a how-to book or a technical tome, +Change provides the working knowledge, strategies and tactics necessary to not only be more creative and more innovative, but also to implement change more effectively. +Change introduces the ICI Formula (Ideas + Change = Innovation). This critical formula for sustainable innovation within an organization allows for systemized ideation, unbiased idea selection, better change management methods and finally, sustainable innovation. This is a book for managers and executives in an era where innovation and change have become key competitive advantages to any company.
Author: Moe Glenner
 
£19.99 Add to basket
New! Quick View

The Engagement Revolution

How engaged are your employees, really? Companies talk about ‘employee engagement’ and they accept its importance, yet strangely, they adopt out-dated methods when analysing and measuring this engagement. A leading engagement expert offers a new framework for taking the genuine pulse of a company – so that leaders and management can truly understand how their people are feeling and know what actions to take that result in better performance. Based on making results instantly and transparently available, and then determining with employees the real factors that lie within their feelings, managers can more easily assess the way they need to approach an issue. If, as the cliché goes, ‘people are a company’s greatest asset’, then ensuring their close engagement is essential for any company. This book argues powerfully for a radical new approach to employee engagement, based on understanding the minds and emotions of the people who work in organizations.

Author: Matt Stephens

£12.99 Add to basket
Quick View

Brands and Rousers

How is it that some brands and companies manage to last decades, fending off crises and turbulence and continuing to prosper, while others fail? What does it take to achieve sustainable value and success? In this timely and important book, Luis Gallardo argues that executives and managers not only have to think holistically (in terms of strategy, structure and operations), but also act personally (to become “rousers”) if they are to succeed in these ever-changing times. As a manager, you have to engage and people, from top to bottom, and provide an understanding of the company’s mission and brand. As well as taking a broad, systems approach, you have to rouse (ignite and excite) the people in your organisation in order to make things happen. This balance between strategy and tactics, big picture and detail, planning and action, corporate direction and personal responsibility is the key to progress and resilience for your company in today’s turbulent times.  

Author:  Luis Gallardo

 
£18.99 Add to basket
New! Quick View

The Neo-Generalist

Have you encountered difficulties describing what you do to other people? Have you ever labelled yourself in order to be understood? Is there a difference in the way that a generalist and a specialist can stay relevant? If you had to design an approach to education fit for the twenty-first century, what would it look like? How do you live a life of meaning if you live in more than one world? During an era still dominated by hyperspecialism and experts with 'the one right answer', the neo-generalist defies easy classification. They are tricksters who traverse multiple domains, living between categories and labels. Encompassing rather than rejecting, the neo-generalist is both specialist and generalist; a restless multidisciplinarian, who is forever learning. The neo-generalist brings together diverse people,synthesising ideas and practice, addressing the big issues that confront us in order to shape a better future. They are curious, responsive, connective. In The Neo-Generalist, Kenneth Mikkelsen and Richard Martin examine what it is like to be in frequent motion on the specialist-generalist continuum. To illustrate their idea, they draw on stories from numerous disciplines and cultures; from business, art, science, education, activism and sport. In so doing, they explore the characteristics and behaviours of individuals who give expression to their neo-generalism, highlighting the social and organisational benefits they enable. These are border-crossing leaders, innovators, creators and explorers who are already stewarding tomorrow's world.
Authors:  Kenneth Mikkelsen & Richard Martin Publisher: LID Publishing ISBN: 978-1-912555-39-0 FORMAT: 198 x 129mm Bookbinding: Paperback Number of pages: 256 pp
£9.99 Add to basket
New! Quick View

Global Expansion E-book

Chinese companies are globalizing at an unprecedented rate. Haier is the world's largest telecoms equipment manufacturer; Lenovo is the number one PC maker; and others such as Dalian Wanda, Fosun, Shuanghui and Tencent have been regular players in the global M&A scene. This book presents a detailed analysis of current and emerging Chinese multinationals, and the policies, strategies, and ambitions that are driving them today. Written by leading experts in the field, the book provides the most up-to-date insight into a phenomenon that is rapidly changing the global economic and business landscape.
Author:  Katherine Xin, Dr. Ding Yuan, Chen Weiru
Publisher: LID Publishing ISBN: 978-1-911498-72-8 Number of pages: 288
£9.99 Add to basket
Quick View

Creative 4Cast

A New Solution for the Future of Advertising

This book presents a manifesto for the changing face of advertising. But rather than a revolution, this change is more of an evolution. Creative thought has to evolve, creative professionals have to evolve and therefore advertising agencies, too, have to evolve. Leading advertising practitioner Emanuele Nenna provides ideas and direction for this evolution in this timely and important book for everyone involved in the advertising sector.
Author: Emanuele Nenna  
£14.99 Add to basket
Quick View

The Prisoner and the Penguin

The power of a good story has long been recognised.

It seems that, as a race, we humans love a good story. But stories aren’t just for pure enjoyment - they have long been a powerful tool for teaching.This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable “story-book” that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.

Author: Giles Lury

 
£12.99 Add to basket
New! Quick View

Disruption Denial

We live in a world of constant change and disruption caused mainly by new technology. Yet, in business, there is widespread apathy, paralysis and confusion in many established companies in face of the obvious scope, scale, reach and pace of disruptive change. Why? Because Denial is the natural default response, given how executives’ brains function and how they are trained.
This important book examines why companies seem paralysed in the headlights of onrushing digital and other disruption. In analysing and understanding this tendency towards denial in companies, the author is then able to guide executives to begin seeing a new perspective to coping with the transformation challenge that faces them. Full of insightful case studies and lessons gained from the author’s work with leading companies, this is a hugely timely book when virtually all companies and executives must deal with the threat of disruptive change.
Author: David Guillebaud
£19.99 Add to basket
Quick View

Unleashing Capacity

The tools and capabilities available to today’s HR professionals provide a unique position that, when used correctly, can lead to that all-important – and highly coveted – role at the leadership table. But how to get there?

In this updated second edition, Trehan has distilled all her experience as a global leader into a series of easily digestible chapters designed to help today’s HR professional attain and keep a seat at the corporate decision-making table. Trehan offers specific strategies and frameworks for reframing the HR professional’s understanding of their role within the company, including viewing the corporation not from the HR fishbowl, but rather from the vantage point of the CEO’s office.

Author: Rita Trehan  
£12.99 Add to basket
Back to top