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The Story

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The amazing rise and expansion of, one of China’s most successful modern-day companies.
● Fascinating analyses of one of China’s leading corporations.
● Based on unprecedented access to the inner-workings of the company and its founder.
● As China’s influence grows on the global economy, this book provides unique insights into the Chinese corporate world.
● E-commerce/online retail is the fastest growing sector in China – with and Alibaba battling for dominance.

Book Details

  • Publisher: LID Publishing
  • ISBN: 978-1-910649-71-8
  • FORMAT: 234 x 156mm
  • Bookbinding: Hardback
  • 296p


Li Zhigang is one of China’s top business journalists.

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