Marketing for Gold in the Age of Aging The age of aging will begin in 2014 as the last of the baby boomers turn 50. No other global trend will do more to impact the way we live, think, act, and interact with brands for the next twenty years. The Old Rush: Marketing for Gold in the Age of Aging is an invaluable primer for marketers who want to seize the next big fast growth opportunity a chance to propel their brands and businesses forward rapidly and on a global scale. In this book, Peter Hubbell makes a strong case for why the nearly 80 million baby boomers are marketingâs most valuable generation and then outlines the basic rules of marketing engagement with this cohort along with practical ideas that brands and businesses can use to create their own success. The lessons from the Gold Rush are particularly apt to the modern day Old Rush: decisiveness, agility, creativity, and perseverance will be the skills needed to thrive with the aging consumer.
- Publisher: LIDÂ Publishing
- ISBN: 978-0-985286-46-0
- FORMAT: 150 pp; 5.5 x 8.5 inches
- Bookbinding: Paperback w/flaps
- Number of pages: 192
âThis is an important and significant book. It should be required reading for rationalists anywhereâ
âThis book is a timely reminder that the map is not the territory and that all knowledge is partial and therefore provisional. We should learn to live with the uncertainty of âNot Knowingâ and act accordinglyâ
âBeing comfortable with leaning into your own Not Knowing is at theÂ heart of all great leadership work today. The essence of leadership isÂ about sensing, leaning into, and actualizing emerging future possibilities.Â DâSouza and Rennerâs book gives you a highly fascinating account onÂ the frontline of this new leadership work.â
âNot Knowing is a critical skill needed by leaders to tackle theÂ complex problems we face in society. DâSouza and Rennerâs bookÂ gives readers the confidence to face the edges of their own expertiseÂ and to create new value by venturing into new territory.â
âNot Knowing reminds us that our yearning for certainty may makeÂ us blind. This fascinating book is both reassuring (you donât have toÂ know everything to be effective) and challenging (the effective use ofÂ not knowing is a hard-won skill).â
Peter Hubbell Peter Hubbell is a proven leader with 30+ yearsâ experience in the advertising agency business. Peterâs dissatisfaction with industry norms compelled him to create BoomAgers â a new kind of ad agency purpose-built for the new age of marketing and Dedicated to the Most Valuable Generationâ˘. Before BoomAgers, he was global board member at Saatchi & Saatchi, responsible for one of its top three businesses worldwide. Throughout his career, Peter has enjoyed success building some of the worldâs best-known brands and businesses. He has been a long-standing partner with blue-chip clients including Procter & Gamble, Pillsbury and General Mills and has a reputation as an innovator who builds creative cultures around clients and consumers.
NEWS AND PR
New York, NY â LID Publishing is pleased to announce The Old Rush by Peter Hubbell has been named a 2015 Bronze Axiom Business Book Award winner in the Advertising/Marketing/PR/Event Planning category. RelatedRead More
New York, November 12, 2014 â Two LID authors have been named finalists in the prestigious 2014 USA Best Book Awards. Shelley Reciniello, author of The Conscious Leader, and Peter Hubbell, author of The Old…Read More
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