Marketing for Gold in the Age of Aging The age of aging will begin in 2014 as the last of the baby boomers turn 50. No other global trend will do more to impact the way we live, think, act, and interact with brands for the next twenty years. The Old Rush: Marketing for Gold in the Age of Aging is an invaluable primer for marketers who want to seize the next big fast growth opportunity a chance to propel their brands and businesses forward rapidly and on a global scale. In this book, Peter Hubbell makes a strong case for why the nearly 80 million baby boomers are marketing‚Äôs most valuable generation and then outlines the basic rules of marketing engagement with this cohort along with practical ideas that brands and businesses can use to create their own success. The lessons from the Gold Rush are particularly apt to the modern day Old Rush: decisiveness, agility, creativity, and perseverance will be the skills needed to thrive with the aging consumer.
- Publisher: LID¬†Publishing
- ISBN: 978-0-985286-46-0
- FORMAT: 150 pp; 5.5 x 8.5 inches
- Bookbinding: Paperback w/flaps
- Number of pages: 192
‚ÄúThis is an important and significant book. It should be required reading for rationalists anywhere‚ÄĚ
‚ÄúThis book is a timely reminder that the map is not the territory and that all knowledge is partial and therefore provisional. We should learn to live with the uncertainty of ‚ÄúNot Knowing‚ÄĚ and act accordingly‚ÄĚ
‚ÄúBeing comfortable with leaning into your own Not Knowing is at the¬†heart of all great leadership work today. The essence of leadership is¬†about sensing, leaning into, and actualizing emerging future possibilities.¬†D‚ÄôSouza and Renner‚Äôs book gives you a highly fascinating account on¬†the frontline of this new leadership work.‚ÄĚ
‚ÄúNot Knowing is a critical skill needed by leaders to tackle the¬†complex problems we face in society. D‚ÄôSouza and Renner‚Äôs book¬†gives readers the confidence to face the edges of their own expertise¬†and to create new value by venturing into new territory.‚ÄĚ
‚ÄúNot Knowing reminds us that our yearning for certainty may make¬†us blind. This fascinating book is both reassuring (you don‚Äôt have to¬†know everything to be effective) and challenging (the effective use of¬†not knowing is a hard-won skill).‚ÄĚ
Peter Hubbell Peter Hubbell is a proven leader with 30+ years‚Äô experience in the advertising agency business. Peter‚Äôs dissatisfaction with industry norms compelled him to create BoomAgers ‚Äď a new kind of ad agency purpose-built for the new age of marketing and Dedicated to the Most Valuable Generation‚ĄĘ. Before BoomAgers, he was global board member at Saatchi & Saatchi, responsible for one of its top three businesses worldwide. Throughout his career, Peter has enjoyed success building some of the world‚Äôs best-known brands and businesses. He has been a long-standing partner with blue-chip clients including Procter & Gamble, Pillsbury and General Mills and has a reputation as an innovator who builds creative cultures around clients and consumers.
NEWS AND PR
New York, NY ‚ÄĒ LID Publishing is pleased to announce The Old Rush by Peter Hubbell has been named a 2015 Bronze Axiom Business Book Award winner in the Advertising/Marketing/PR/Event Planning category. RelatedRead More
New York, November 12, 2014 ‚Äď Two LID authors have been named finalists in the prestigious 2014 USA Best Book Awards. Shelley Reciniello, author of The Conscious Leader, and Peter Hubbell, author of The Old…Read More
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This book re-frames the concept of Not¬†Knowing, from being in a fearful place¬†of weakness and ignorance, moving¬†to something we must engage with¬†personally. It introduces us to a new¬†paradigm, where Not Knowing becomes¬†an exciting opportunity, where we are¬†no longer limited by what we already¬†know and our habitual reactions tothings that life throws at us, so that¬†deeper knowing can emerge, full of ¬†rich possibilities and wisdom.
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