Marketing for Gold in the Age of Aging The age of aging will begin in 2014 as the last of the baby boomers turn 50. No other global trend will do more to impact the way we live, think, act, and interact with brands for the next twenty years. The Old Rush: Marketing for Gold in the Age of Aging is an invaluable primer for marketers who want to seize the next big fast growth opportunity a chance to propel their brands and businesses forward rapidly and on a global scale. In this book, Peter Hubbell makes a strong case for why the nearly 80 million baby boomers are marketingâs most valuable generation and then outlines the basic rules of marketing engagement with this cohort along with practical ideas that brands and businesses can use to create their own success. The lessons from the Gold Rush are particularly apt to the modern day Old Rush: decisiveness, agility, creativity, and perseverance will be the skills needed to thrive with the aging consumer.
- Publisher: LIDÂ Publishing
- ISBN: 978-0-985286-46-0
- FORMAT: 150 pp; 5.5 x 8.5 inches
- Bookbinding: Paperback w/flaps
- Number of pages: 192
âThis is an important and significant book. It should be required reading for rationalists anywhereâ
âThis book is a timely reminder that the map is not the territory and that all knowledge is partial and therefore provisional. We should learn to live with the uncertainty of âNot Knowingâ and act accordinglyâ
âBeing comfortable with leaning into your own Not Knowing is at theÂ heart of all great leadership work today. The essence of leadership isÂ about sensing, leaning into, and actualizing emerging future possibilities.Â DâSouza and Rennerâs book gives you a highly fascinating account onÂ the frontline of this new leadership work.â
âNot Knowing is a critical skill needed by leaders to tackle theÂ complex problems we face in society. DâSouza and Rennerâs bookÂ gives readers the confidence to face the edges of their own expertiseÂ and to create new value by venturing into new territory.â
âNot Knowing reminds us that our yearning for certainty may makeÂ us blind. This fascinating book is both reassuring (you donât have toÂ know everything to be effective) and challenging (the effective use ofÂ not knowing is a hard-won skill).â
Peter Hubbell Peter Hubbell is a proven leader with 30+ yearsâ experience in the advertising agency business. Peterâs dissatisfaction with industry norms compelled him to create BoomAgers â a new kind of ad agency purpose-built for the new age of marketing and Dedicated to the Most Valuable Generationâ˘. Before BoomAgers, he was global board member at Saatchi & Saatchi, responsible for one of its top three businesses worldwide. Throughout his career, Peter has enjoyed success building some of the worldâs best-known brands and businesses. He has been a long-standing partner with blue-chip clients including Procter & Gamble, Pillsbury and General Mills and has a reputation as an innovator who builds creative cultures around clients and consumers.
NEWS AND PR
New York, NY â LID Publishing is pleased to announce The Old Rush by Peter Hubbell has been named a 2015 Bronze Axiom Business Book Award winner in the Advertising/Marketing/PR/Event Planning category. RelatedRead More
New York, November 12, 2014 â Two LID authors have been named finalists in the prestigious 2014 USA Best Book Awards. Shelley Reciniello, author of The Conscious Leader, and Peter Hubbell, author of The Old…Read More
It's Never OK to Kiss the Interviewer And other secrets to surviving, thriving and high fiving at work.ThisÂ isÂ aÂ bookÂ forÂ anyoneÂ whoÂ wantsÂ toÂ progressÂ andÂ beÂ happy andÂ successfulÂ inÂ theirÂ workingÂ life.Â BeÂ itÂ schoolÂ leaver,Â university graduateÂ orÂ existingÂ employeeÂ lookingÂ toÂ driveÂ theirÂ career forwardÂ âÂ thisÂ bookÂ offersÂ aÂ refreshingÂ approachÂ toÂ anÂ everyÂ day subject;Â oneÂ whichÂ isÂ becomingÂ moreÂ andÂ moreÂ criticalÂ as unemploymentÂ figuresÂ grow.
Survival and success as a company board memberAuthors: Brian Scanlon and Stephen Schneider
50 ways to enhance your presence and impact at workAuthor:Â Simon Tyler
The best leaders and managers create change. They are able to create a vision, communicate an idea and in particular encourage action from others. What is it about these leaders and managers which makes others want to follow, engage and to act?
The seven-and-a-half principles for winning bids, tenders and propsalsAuthor:Â Scott Keyser These days, most companies find themselves having to tender or bid for new contracts and clients. Itâs now part of the business landscape - companies simply have to be good at tendering and pitching if they are going to have any chance of getting new business and clients. This book, written by one of the leading consultants and trainers in competitive business tendering, provides the key principles for winning bids, tenders and proposals. Savvy and practical, the principles are based on the authorâs extensive consulting experience with large and small companies, helping them to win big-ticket, âmust-winâ contracts (with a success rate of 86%!). These essential principles apply to any company, in all sectors, which are seeking to improve their new-business win rate.
Taking theÂ organization from theÂ industrial era toÂ the age of ideasAuthors:Â Dr Mark Powell and Jonathan Gifford My Steam Engine is Broken calls onÂ a fresh generation of organizationalÂ leaders to stop trying to fix a brokenÂ and outmoded structure, and to createÂ new, successful working structuresÂ that work with, not against, peopleâsÂ natural modes of behaviour. The authors explore the way in whichÂ the Steam Engine organizationalÂ model is no longer offering jobÂ satisfaction to its members preciselyÂ (and paradoxically) because membersÂ are not being enabled, and are oftenÂ being prevented, from deliveringÂ what the organization most needsÂ from them: self-direction, innovation,Â leadership and heartfelt commitment.
The art of turning uncertainty into opportunityAuthors: MarĂa Eugenia GirĂłn
An in-depth study illustrated with many first hand anecdotes from the authorâs experience in the luxury sector. Full of precise facts, it describes the evolution of a growing sector and its increasing implication in social and environmental matters. This is one of the first books to discuss the topic of Eco-luxury and sustainability of the industries in this sector.
A simple approach to become more productiveAuthors: Ben Elijah The pressure to be more productive is a nightmare for any business person â both at work and at home â but this doesnât have to be a problem anymore. This book introduces eight habits that can turn procrastination into productivity and the pain of overburden into the pleasure of achievement. As you read this book, you will develop productive habits allowing your to-do list to dissolve effortlessly. The secret to unlocking each habit is explained in a compelling way and the book is packed with concise advice and engaging diagrams.
Authors:Â Brian Kalms and Oliver Freestone
In this collection of articles, Elix-IRRâs retail professionalsÂ examine the fundamental changes brought about by theÂ digital consumer and the related shifts in the industry.Â The articles discuss many of the challenges and opportunitiesÂ on which our clients seek our advice.
These are not only the fashionable issues of customerÂ insight and multichannel shopping, but also the challengesÂ which arise through organisational change, the drive forÂ supply chain efficiency and the transformation of IT fromÂ a back office cost centre to the enabling mechanism forÂ customer interaction and loyalty.
Authors: Joachim Rene
This book provides an honest and critical evaluation of our current business philosophies and management values, and looks at what has gone wrong. JRZyla further provides seven practical solutions to help you restore meaning and a higher degree of personal happiness in management and business today.