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The Old Rush

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Description

Description

Marketing for Gold in the Age of Aging The age of aging will begin in 2014 as the last of the baby boomers turn 50. No other global trend will do more to impact the way we live, think, act, and interact with brands for the next twenty years. The Old Rush: Marketing for Gold in the Age of Aging is an invaluable primer for marketers who want to seize the next big fast growth opportunity a chance to propel their brands and businesses forward rapidly and on a global scale. In this book, Peter Hubbell makes a strong case for why the nearly 80 million baby boomers are marketing’s most valuable generation and then outlines the basic rules of marketing engagement with this cohort along with practical ideas that brands and businesses can use to create their own success. The lessons from the Gold Rush are particularly apt to the modern day Old Rush: decisiveness, agility, creativity, and perseverance will be the skills needed to thrive with the aging consumer.

Book Details

  • Publisher: LID Publishing
  • ISBN: 978-0-985286-46-0
  • FORMAT: 150 pp; 5.5 x 8.5 inches
  • Bookbinding: Paperback w/flaps
  • Number of pages: 192

Testimonials


AUTHOR

Peter HubbellPeter Hubbell Peter Hubbell is a proven leader with 30+ years’ experience in the advertising agency business. Peter’s dissatisfaction with industry norms compelled him to create BoomAgers – a new kind of ad agency purpose-built for the new age of marketing and Dedicated to the Most Valuable Generation™. Before BoomAgers, he was global board member at Saatchi & Saatchi, responsible for one of its top three businesses worldwide. Throughout his career, Peter has enjoyed success building some of the world’s best-known brands and businesses. He has been a long-standing partner with blue-chip clients including Procter & Gamble, Pillsbury and General Mills and has a reputation as an innovator who builds creative cultures around clients and consumers.


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