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The Power of Active Thinking

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An inspiring and engaging book about making wise and breakthrough decisions in business and life.

Engaging and thought-provoking book that takes behavioural economics beyond psychology into philosophy and anthropology.

Encourages readers to look for the invisible forces that govern and become a hindrance to themselves.

The practical and applied version of Daniel Kahneman’s bestselling Thinking, Fast and Slow.

A study into the nature of one’s somatic inclusion, and how this operates through normative institutional categorisations.

Book Details

Publisher: LID Publishing

ISBN: 978-1-912555-36-9

FORMAT: 216 x 138mm

Bookbinding: Paperback w/ flaps

Number of pages: 216pp


Ulf Löwenhav is a partner of Pinq Mango and an investment banking and strategy advisor. In addition, he is an adjunct professor at Stockholm Business School in behavioural economics, and a research associate and DBA candidate at Henley Business School, focusing on strategic financial decisions. He lives in Sweden.


A brilliant summary of what we know about the fast, unconscious drivers behind most people’s decisions and the implications for the world of finance.

John KearonCEO, System 1 Group, and author of System 1

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