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The Prisoner and the Penguin

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76 inspiring stories about marketing – and the lessons we can learn from them.

Real-life marketing stories to inspire and teach anyone involved in marketing.

Engaging to read – based on the author’s hugely popular marketing blog.

Provides an alternative and more enjoyable means to learn about marketing.

“The Prisoner and the Penguin” story relates to Terry Waite who, when kidnapped and held captive, asked his guards for a book with a picture of a penguin on the spine – ie, any book published by Penguin, which he was sure would be interesting to read.

Book Details

Publisher: LID Publishing

ISBN: 978-1-907794-51-3

FORMAT: 216 x 138mm

Bookbinding: Paperback w/flaps

Number of pages: 192


Giles Lury
Giles Lury is the Executive Chairman of The Value Engineers, a leading marketing and advertising agency.

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