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The Prisoner and the Penguin

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£12.99

The power of a good story has long been recognised.

It seems that, as a race, we humans love a good story. But stories aren’t just for pure enjoyment – they have long been a powerful tool for teaching.This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable “story-book” that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.

Author: Giles Lury

 

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Description

Description

76 inspiring stories about marketing – and the lessons we can learn from them.
● Real-life marketing stories to inspire and teach anyone involved in marketing.
● Engaging to read – based on the author’s hugely popular marketing blog.
● Provides an alternative and more enjoyable means to learn about marketing.
● “The Prisoner and the Penguin” story relates to Terry Waite who, when kidnapped and held captive, asked his guards for a book with a picture of a penguin on the spine – ie, any book published by Penguin, which he was sure would be interesting to read.

Book Details

  • Publisher: LID Publishing
  • ISBN: 978-1-907794-51-3
  • FORMAT: 216 x 138mm
  • Bookbinding: Paperback w/flaps
  • Number of pages: 192

Testimonials

AUTHOR


Giles LuryGiles Lury

Giles Lury is the Executive Chairman of The Value Engineers, a leading marketing and advertising agency.

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