Description
76 inspiring stories about marketing – and the lessons we can learn from them.
Real-life marketing stories to inspire and teach anyone involved in marketing.
Engaging to read – based on the author’s hugely popular marketing blog.
Provides an alternative and more enjoyable means to learn about marketing.
“The Prisoner and the Penguin” story relates to Terry Waite who, when kidnapped and held captive, asked his guards for a book with a picture of a penguin on the spine – ie, any book published by Penguin, which he was sure would be interesting to read.
Book Details
Publisher: LID Publishing
ISBN: 978-1-907794-51-3
FORMAT: 216 x 138mm
Bookbinding: Paperback w/flaps
Number of pages: 192
AUTHOR
Giles Lury is the Executive Chairman of The Value Engineers, a leading marketing and advertising agency.
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