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The Prisoner and the Penguin

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Description

Description

76 inspiring stories about marketing – and the lessons we can learn from them.
● Real-life marketing stories to inspire and teach anyone involved in marketing.
● Engaging to read – based on the author’s hugely popular marketing blog.
● Provides an alternative and more enjoyable means to learn about marketing.
● “The Prisoner and the Penguin” story relates to Terry Waite who, when kidnapped and held captive, asked his guards for a book with a picture of a penguin on the spine – ie, any book published by Penguin, which he was sure would be interesting to read.

Book Details

  • Publisher: LID Publishing
  • ISBN: 978-1-907794-51-3
  • FORMAT: 216 x 138mm
  • Bookbinding: Paperback w/flaps
  • Number of pages: 192

Testimonials


AUTHOR


Giles LuryGiles Lury

Giles Lury is the Executive Chairman of The Value Engineers, a leading marketing and advertising agency.

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