Loading the content...
Navigation
Account

The Prisoner and the Penguin

‹Return to Previous Page
Description

Description

76 inspiring stories about marketing – and the lessons we can learn from them.
● Real-life marketing stories to inspire and teach anyone involved in marketing.
● Engaging to read – based on the author’s hugely popular marketing blog.
● Provides an alternative and more enjoyable means to learn about marketing.
● “The Prisoner and the Penguin” story relates to Terry Waite who, when kidnapped and held captive, asked his guards for a book with a picture of a penguin on the spine – ie, any book published by Penguin, which he was sure would be interesting to read.

Book Details

  • Publisher: LID Publishing
  • ISBN: 978-1-907794-51-3
  • FORMAT: 216 x 138mm
  • Bookbinding: Paperback w/flaps
  • Number of pages: 192

Testimonials


AUTHOR


Giles LuryGiles Lury

Giles Lury is the Executive Chairman of The Value Engineers, a leading marketing and advertising agency.

Returns & Delivery
Returns and Exchanges
There are a few important things to keep in mind when returning a product you purchased.You can return unwanted items by post within 7 working days of receipt of your goods.
  • You have 14 calendar days to return an item from the date you received it.
  • Only items that have been purchased directly from Us.
  • Please ensure that the item you are returning is repackaged with all elements.
Ship your item back to Us
Firstly Print and return this Returns Form to: 30 South Park Avenue, San Francisco, CA 94108, USA Please remember to ensure that the item you are returning is repackaged with all elements. For more information, view our full Returns and Exchanges information.

Related Products

Quick View

Powerful, Different, Equal

From Trump’s aggressive rhetoric against China, to the escalating trade war with tit for tat responses, and China’s 2025 initiative that threatens the US global leadership in advanced technologies, tensions between the US and China (the two dominant forces of today’s world) have never been higher.

This book provides a timely analysis of the US-China relationship. Each model is deeply rooted in their respective histories and cultures, with both models highly successful in achieving their main goals and highly resilient over time. It explores the core misconceptions on governance, economic, social and military issues, and the root causes of these misconceptions. If China and US could close the gap by each understanding those differences and their implications, the author argues, they could work together to overcome global issues to the benefit of all.

Author: Peter B. Walker
£19.99 Add to basket
New! Quick View

Sweet Success

Awarded with the Silver Medal during the 2015 Axiom Business Book Awards the first edition of Sweet Success received a great success. In this revised second edition the former CEO, Douglas Lapins chronicles the changes and challenges of a thirty-year career in the corporate world. High-fructose corn syrup, a changing sugar industry, and practical leadership methods weave an absorbing tale of business, family, and social responsibility. Through strength of character, hard work, and native intelligence, he embraced a life full of extraordinary experiences and growth. This is the engrossing story of that journey, the people who influenced its path, and lessons that were learned.  It is a must-read for anyone on their own journey of self-improvement.
 Author: Doug Lapins
 
£19.99 Add to basket
Quick View

The Power of Active Thinking

How can decisions be improved by detecting and managing inherent weaknesses? This book analyses the practical implications of behavioural economics among decision makers to encourage active creative thinking and drive individuals and organizations to make better decisions. Going beyond behavioural economics, the book uses psychology, philosophy and anthropology to demonstrate the myths which govern behaviour, our natural longing for inclusion and the power held by those setting the agenda our vicinity. This book enables active thinking and encourages the use of System 2 thinking to steer the corporate ship in line with the corporate purpose, and for individuals to be a useful asset to their companies. In order to succeed, you need to be resilient, get your bearings and never give in. In short, you need to be a contrarian, a sternly resilient contrarian.
Author: Ulf Löwenhav  
£12.99 Add to basket
Quick View

Brands and Rousers

How is it that some brands and companies manage to last decades, fending off crises and turbulence and continuing to prosper, while others fail? What does it take to achieve sustainable value and success? In this timely and important book, Luis Gallardo argues that executives and managers not only have to think holistically (in terms of strategy, structure and operations), but also act personally (to become “rousers”) if they are to succeed in these ever-changing times. As a manager, you have to engage and people, from top to bottom, and provide an understanding of the company’s mission and brand. As well as taking a broad, systems approach, you have to rouse (ignite and excite) the people in your organisation in order to make things happen. This balance between strategy and tactics, big picture and detail, planning and action, corporate direction and personal responsibility is the key to progress and resilience for your company in today’s turbulent times.  

Author:  Luis Gallardo

 
£18.99 Add to basket
New! Quick View

The Entrepreneurial Myth

The Entrepreneurial Myth explains how business creators are turned into all-powerful, never-fail gurus as they shoulder the collective necessity for enterprise. The Myth skews public policy, damages entrepreneurs' mental health, amplifies business failure rates and undermines our economies.
Based on analysis spanning thirty years, this book challenges the pervasive influence of the Entrepreneurial Myth and introduces the reader to Business Curation, an exciting new way to build businesses. It is a heartfelt call to business people and politicians, legislators and educators, to redesign enterprise for the next generation. Entrepreneurship - with all its griefs, glories and possibilities - belongs to us all.
Author:  Louise Nicolson Publisher: LID Publishing ISBN: 978-1-912555-08-6 FORMAT: 216 x 135mm Bookbinding: Paperback Number of pages: 240 pp
£12.99 Add to basket
Quick View

Unleashing Capacity

The tools and capabilities available to today’s HR professionals provide a unique position that, when used correctly, can lead to that all-important – and highly coveted – role at the leadership table. But how to get there?

In this updated second edition, Trehan has distilled all her experience as a global leader into a series of easily digestible chapters designed to help today’s HR professional attain and keep a seat at the corporate decision-making table. Trehan offers specific strategies and frameworks for reframing the HR professional’s understanding of their role within the company, including viewing the corporation not from the HR fishbowl, but rather from the vantage point of the CEO’s office.

Author: Rita Trehan  
£12.99 Add to basket
Quick View

The Heartbeat of Excellence

The world is exhibiting the urgent need for sustainable change. In his first book, Curt Blattner introduces a new approach fit for the modern workforce which encourages sustainable interactive leadership – placing the dialogue between leaders and teams at the centre of development. Based on his experiences in leading positions of the international retail giant, Nestlé, Blattner shares his stories and the model used to support the globally successful coffee retailer. Blattner draws influence from the Swiss direct democratic governance and non-hierarchical politics and applies them to leadership to sustainably create high-performing teams for the future. The Heartbeat of Excellence offers a detailed alternative to changing culture for anybody to understand and follow fostering a human process with Emerging Change, creating high performing human relations, and consequently installing change sustainably, the Swiss Way.

Author: Curt Blattner

 
£12.99 Add to basket
New! Quick View

Executive Function

The health of our brain, as measured through cognitive health domains such as “executive function”, is the single most important aspect of our overall health. In business, good cognitive health enables you to go beyond simply coping, to managing and leading. For a fully functioning brain enables us to operate to our highest capacity and reach optimum performance. Improved cognitive health allows us to become sharp, accurate, confident, precise, attentive, a source of wisdom and a bundle of energy. This book provides a comprehensive overview of the key cognitive health domains and how they impact your ability to operate at your best. You will understand the importance of each domain in order for you to maximize your cognitive health and be your best – or to have the best executive function.  

Author: Keiron Sparrowhawk

Book Details

  • Publisher: LID Publishing
  • ISBN: 9781910649756
  • FORMAT: 216 x 138mm
  • Bookbinding: paperback w/ flaps
  • Number of pages: 256
E-Book Version
£12.99 Add to basket
New! Quick View

The New Money

In 2017, cryptocurrencies took the world by storm as the currency of the future, with the most popular (Bitcoin) trading at $7,000 and worth a total market cap of nearly $120 billion. But what is cryptocurrency and why is it important to today's investor?
This book provides investors of all levels with an up-to-date insider's view of the world of cryptocurrency and how it enacted the largest redistribution of wealth in history. It explains blockchain, the technology behind cryptocurrency and hailed as the greatest advancement since the invention of the Internet. It provides guidance on investing and trading in cryptocurrency, including ICOs (Initial Coin Offerings). And it examines the future: where cryptocurrencies are likely to be in five years and beyond, and what is really on offer to investors.
Author:  Joe McKenzie Publisher: LID Publishing ISBN: 978-1-912555-25-3 FORMAT: 216 x 138mm Bookbinding: Hardback Number of pages: 256 pp
£16.99 Add to basket
New! Quick View

Be

What is it about certain individuals that inspire not only themselves but also the people around them, organizations, and even whole nations to be more creative, innovative and transformational? The core premise of the book is geared around the idea that inspiring leaders are not only successful because of what they do. It is primarily because of who they are. A certain sense of being that comes with deeper levels of awareness, which turns ordinary people into inspiring leaders. Whether you are a CEO, a director, a student, a parent, or merely someone who wants to inspire and make a positive difference in the world, reaching deeper levels of awareness is what will help you make that difference.

Author: Bahriye Goren-Gulek

Book Details

  • Publisher: LID Publishing
  • ISBN: 978-0-9860793-2-0
  • FORMAT: 203 x 203 mm
  • Bookbinding: paperback
  • Number of pages: 208
E-Book Version
£12.99 Add to basket
Back to top