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LID Publishing

The Prisoner and the Penguin

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£12.99

The power of a good story has long been recognised.

It seems that, as a race, we humans love a good story. But stories aren’t just for pure enjoyment – they have long been a powerful tool for teaching. This book is an alternative to traditional marketing handbook. Rather than a textbook, it is an enjoyable “story-book” that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.

Author: Giles Lury

Description

Description

76 inspiring stories about marketing – and the lessons we can learn from them.

Real-life marketing stories to inspire and teach anyone involved in marketing.

Engaging to read – based on the author’s hugely popular marketing blog.

Provides an alternative and more enjoyable means to learn about marketing.

“The Prisoner and the Penguin” story relates to Terry Waite who, when kidnapped and held captive, asked his guards for a book with a picture of a penguin on the spine – ie, any book published by Penguin, which he was sure would be interesting to read.

Book Details

Publisher: LID Publishing

ISBN: 978-1-907794-51-3

FORMAT: 216 x 138mm

Bookbinding: Paperback w/flaps

Number of pages: 192

AUTHOR


Giles LuryGiles Lury is the Executive Chairman of The Value Engineers, a leading marketing and advertising agency.

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