Loading the content...
Navigation
Account

The Rise of Bacardi

‹Return to Previous Page
Description

Description

The story of a small family-owned company told from an insider’s point of view.

A compelling body of work that explores the societal, cultural and familial tensions that led to the formation of the enterprise.

Author Jorge Del Rosal offers a unique and exclusive insider’s view.

A telling story of exertion, conflict and sacrifice, familial heritage and cultural pride.

Curtailed with beautiful images that detail the rise of the Bat; 150 years of labour which Built A Tradition.

Book Details

Publisher: LID Publishing

ISBN: 978-1-912555-61-1

FORMAT: 234 x 156mm

Bookbinding: Hardback

Number of pages: 304


AUTHOR

Jorge Del Rosal, fifth generation member of the Bacardí family, graduated from Georgia Tech and the US Brewers Academy. After working for 35 years as Master Blender, HR VP worldwide and Assistant to the President, he provides unique insights into his family, the company and the real history of Bacardi within this book.

More Info

Additional information

Type

Ebook, Hardcover

Related Products

Quick View

Naked Banking

We all depend on banks. They help us save and they help us spend. Yet for many they represent everything that's wrong with the world of finance. Poor service, high fees, creaking IT infrastructure and a market controlled by just a few providers have combined in recent years to create a personal banking crisis every bit as severe as the global financial crisis. How have things got so bad? Why are banks unable to balance providing good customer service with making a profit? And what can we do to protect ourselves from the tricks banks play to part us with our hard-earned money? This ground-breaking book, written by three insiders, reveals why banks do the things they do. From designing products they know will rip customers off to cutting branches they know their customers rely on, they explain how many banks' failing business models force them to make the wrong choices again and again. They make a rallying call for us all to be better informed about how everyday banking products actually work and to be wary of the many tricks and techniques product managers devise to make money.

Author: Steve Hogg & Paul Riseborough
 

Get the ebook:

APPLE   KINDLE    KOBO
 

Get the physical book:

£9.99 Add to basket
Quick View

The New Money

In 2017, cryptocurrencies took the world by storm as the currency of the future, with the most popular (Bitcoin) trading at $7,000 and worth a total market cap of nearly $120 billion. But what is cryptocurrency and why is it important to today's investor?

This book provides investors of all levels with an up-to-date insider's view of the world of cryptocurrency and how it enacted the largest redistribution of wealth in history. It explains blockchain, the technology behind cryptocurrency and hailed as the greatest advancement since the invention of the Internet. It provides guidance on investing and trading in cryptocurrency, including ICOs (Initial Coin Offerings). And it examines the future: where cryptocurrencies are likely to be in five years and beyond, and what is really on offer to investors.

Author:  Joe McKenzie
 

Get the ebook:

 

Get the physical book:

£16.99 Add to basket
Quick View

Global Expansion

Chinese companies are globalizing at an unprecedented rate. Haier is the world's largest telecoms equipment manufacturer; Lenovo is the number one PC maker; and others such as Dalian Wanda, Fosun, Shuanghui and Tencent have been regular players in the global M&A scene. This book presents a detailed analysis of current and emerging Chinese multinationals, and the policies, strategies, and ambitions that are driving them today. Written by leading experts in the field, the book provides the most up-to-date insight into a phenomenon that is rapidly changing the global economic and business landscape.

Authors:  Katherine Xin, Dr. Ding Yuan, Chen Weiru

 

Get the ebook:

 

Get the physical book:

£29.99 Add to basket
Quick View

The Success Book

Success is often measured by financial successes and business acheivements. The intention of this book is to help entrepreneurs, leaders and individuals to reflect and re-evaluate their current level of success, to see whether it is serving them or the people around them. Where their notions of what it is to be successful have come from, and whether they now feel appropriate to them.Authentic Success is by its very nature a personal journey of exploration and there are no rights or wrongs to each journey. What matters is whether it resonates with you.
This book enables you to create a life path for yourself that is more harmonious for you to enjoy and experience, which in turn is more harmonious and satisfying for those around you. In that way we all could achieve more with less effort and less strife, which ultimately will help the world, become a slightly better place to live in.
Author: Tim Johnson
 

Get the ebook:

 

Get the physical book:

£9.99 Add to basket
Quick View

The Cult of Service Excellence

In a quest to maintain market position and improve profits in today’s fast-paced, competitive market place, organizations need to become more and more customer driven. A customer-driven organization maintains a base of loyal customers by recognizing that customer service and product quality are fundamental to maintaining a competitive advantage. These organizations have incredibly strong, inspirational and charismatic leaders with strong culture and behavioural norms or even rules that guide everyone how to function within the organization. They think that their way is the only way!
This book explains how the environment and culture created in some of the world’s greatest customer-focused companies resembles the mindset created by a cult. It is by understanding the “anatomy” of such companies that we, too, can embark upon a journey of customer excellence within our companies.
Author: Oke Eleazu
 

Get the ebook:

 

Get the physical book:

£12.99 Add to basket
Quick View

Brands and Rousers

How is it that some brands and companies manage to last decades, fending off crises and turbulence and continuing to prosper, while others fail? What does it take to achieve sustainable value and success? In this timely and important book, Luis Gallardo argues that executives and managers not only have to think holistically (in terms of strategy, structure and operations), but also act personally (to become “rousers”) if they are to succeed in these ever-changing times. As a manager, you have to engage and people, from top to bottom, and provide an understanding of the company’s mission and brand. As well as taking a broad, systems approach, you have to rouse (ignite and excite) the people in your organisation in order to make things happen. This balance between strategy and tactics, big picture and detail, planning and action, corporate direction and personal responsibility is the key to progress and resilience for your company in today’s turbulent times.

Author:  Luis Gallardo

 

Get the ebook:

 

Get the physical book:

£18.99 Add to basket
Quick View

Perform to win

This book explores and demonstrates the transformative learning experiences that organizations and their leaders can derive from the arts. It is through the arts that we have always explored our humanity: through dance and music; art and sculpture; theatre and poetry. The arts allow us to explore our own selves and our relationship to others and to the world around us. This central role of the arts is commonly accepted in everyday life, but the implications of this are not typically extended to the world of business.The authors argues strongly that, to the contrary, the methodologies and approaches that are fundamental to performing artists of all kinds can provide exactly the kind of inspirational, people-centred and performance-related techniques that are missing from much of the typically mechanistic, systems-based and process-driven training and development of managers and executives. Technical proficiency and expertise are not enough to deliver an award-winning result; what enables a truly outstanding performance is the elusive but entirely recognizable element of artistry – the spark that transforms a technically good performance into something extraordinary.
Author: Mark Powell and Jonathan Gifford
 

Get the ebook:

 

Get the physical book:

£12.99 Add to basket
Quick View

Plus Change

This book melds together the two most critical elements to organizational viability: change and creativity. More than simply a how-to book or a technical tome, +Change provides the working knowledge, strategies and tactics necessary to not only be more creative and more innovative, but also to implement change more effectively. +Change introduces the ICI Formula (Ideas + Change = Innovation). This critical formula for sustainable innovation within an organization allows for systemized ideation, unbiased idea selection, better change management methods and finally, sustainable innovation. This is a book for managers and executives in an era where innovation and change have become key competitive advantages to any company.
Author: Moe Glenner
 

Get the ebook:

 

Get the physical book:

£19.99 Add to basket
Quick View

Humanity’s Lucky Clover

Why do some states and societies thrive while others do not? What awaits us in the future? Is there a universal model that can guide our success? Vadim Makhov believes there is and that it can be found by means of careful analysis of the past. In this truly big-idea book he presents his ‘lucky clover’ theory in which, when four critical elements – science, society, innovation and wealth – are present, interacting and developing simultaneously, culminate in success. Having studied hundreds of sources, scrutinised numerous tangled intricacies in world history, and found interesting correlations between various events and phenomena, the author sets out to demonstrate that, through careful analysis of the past, we can find the right path to success. Author: Vadim Makhov
 

Get the ebook:

 

Get the physical book:

£24.99 Add to basket
Quick View

Dare to be Different and Grow Rich

Richard Branson stated: “No goal is beyond our reach and even the impossible can become possible for those with vision and belief in themselves.” This is the topic of this book, which studies the lives of 50 extraordinarily successful women and men – most of them entrepreneurs, but also top managers, athletes, entertainers and others – to find out what distinguishes them and the lessons that we can all learn.

What really sets these highly successful and rich individuals apart is their courage to be different from the majority of those around them. They challenge traditional ways of thinking and they set their goals and ambitions considerably higher than most people. Their stories serve as powerful guidelines for anyone who wants to aim higher and achieve much more than those around you.

Author: Dr Rainer Zitelmann
 

Get the ebook:

 

Get the physical book:

£19.99 Add to basket
Back to top