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The Rise of Bacardi

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The story of a small family-owned company told from an insider’s point of view.

A compelling body of work that explores the societal, cultural and familial tensions that led to the formation of the enterprise.

Author Jorge Del Rosal offers a unique and exclusive insider’s view.

A telling story of exertion, conflict and sacrifice, familial heritage and cultural pride.

Curtailed with beautiful images that detail the rise of the Bat; 150 years of labour which Built A Tradition.

Book Details

Publisher: LID Publishing

ISBN: 978-1-912555-61-1

FORMAT: 234 x 156mm

Bookbinding: Hardback

Number of pages: 304


Jorge Del Rosal, fifth generation member of the Bacardí family, graduated from Georgia Tech and the US Brewers Academy. After working for 35 years as Master Blender, HR VP worldwide and Assistant to the President, he provides unique insights into his family, the company and the real history of Bacardi within this book.

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Ebook, Hardcover

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