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LID Publishing

The Smart Strategy Book (5th Anniversary Edition)

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£9.99

Most strategies are too long and boring. Far too many contain language that most of us can’t understand.  

Bestselling business author Kevin Duncan has read over 500 business books, and much of that wisdom is celebrated in this 5th anniversary edition. Here he covers seven of the most common strategic areas: commercial, brand, customer, sales, people, innovation, and communication. 

His trademark no-bullshit approach debunks strategic nonsense and provides any strategist with a brilliant handbook to generate smart strategy at any time. 

Author: Kevin Duncan

 

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Description

Description

Strategy doesn’t have to be boring or impenetrable: Presenting smart strategic thinking for easy and quick solutions  

Part of the bestselling Concise Advice series – stylishly presented (with diagrams and illustrations) and easy to understand and apply.

How to use strategy in a smart and efficient way to solve problems and issues in business.

The first edition sold over 3,000 copies. Kevin returns with a 5th anniversary edition with an updated introduction.

Bestselling business author who has published multiple Concise Advice titles like The Excellence Book, The Diagrams Books, The Ideas Book, The Business Bullshit Book.

Book Details

Publisher: LID Publishing

ISBN: 978-1-911687-22-1 

Bookbinding: Hardback

Format: 180 x 120 mm

AUTHOR

Kevin Duncan is a business adviser and marketing expert and is one of the UK’s bestselling business authors. He has written over 20 books, which have sold over 250,000 copies and been translated into over 17 languages. Kevin is British and is based in the UK. 

REVIEWS

Everything starts with a strategy, but knowing where to get started can feel overwhelming. Kevin brings original thought, humour, and wisdom to convert your strategy from
a recipe for disaster into a piece of cake.

Paul Davis, Director of Marketing and Audience, BBC

 

As usual the style is sharp and to the point, easy to digest, accessible, and practical. Great quality bite-sized learnings and prompts to action.

Don Williams, Partner, KPMG LLP

 

Kevin brings clarity and simplicity to the role strategic and creative thinking can play in solving business problems. If you have a chance to be motivated by Kevin in person, it will be time very well spent.

Enjoy Nwosu, Chief Strategy Officer, Universal McCann

More Info

Additional information

Type

Ebook, Hardcover

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