The Wealth Elite

We all depend on banks. They help us save and they help us spend. Yet for many they represent everything that's wrong with the world of finance. Poor service, high fees, creaking IT infrastructure and a market controlled by just a few providers have combined in recent years to create a personal banking crisis every bit as severe as the global financial crisis. How have things got so bad? Why are banks unable to balance providing good customer service with making a profit? And what can we do to protect ourselves from the tricks banks play to part us with our hard-earned money? This ground-breaking book, written by three insiders, reveals why banks do the things they do. From designing products they know will rip customers off to cutting branches they know their customers rely on, they explain how many banks' failing business models force them to make the wrong choices again and again. They make a rallying call for us all to be better informed about how everyday banking products actually work and to be wary of the many tricks and techniques product managers devise to make money.

Richard Branson stated: “No goal is beyond our reach and even the impossible can become possible for those with vision and belief in themselves.” This is the topic of this book, which studies the lives of 50 extraordinarily successful women and men – most of them entrepreneurs, but also top managers, athletes, entertainers and others – to find out what distinguishes them and the lessons that we can all learn. What really sets these highly successful and rich individuals apart is their courage to be different from the majority of those around them. They challenge traditional ways of thinking and they set their goals and ambitions considerably higher than most people. Their stories serve as powerful guidelines for anyone who wants to aim higher and achieve much more than those around you.