The Wealth Elite

The art of turning uncertainty into opportunity The legendary artist Pablo Picasso took baths when he was in  need of new ideas for his work. Other people take walks in the  park or visit an art gallery or watch Youtube – in an attempt to  spark their creativity and imagination. This book inspires us to work harder with our creativity – both as  individuals and companies. Being creative is now critical in our  careers, but most people regard creativity as somewhat mystical,  slippery and a rare entity. In fact, all of us are capable of  creativity – if that is what we want. Often, it is about having the  right mindset and finding the right spark to set off your creativity. This book contains wonderful stories from Scandinavia of people  from different backgrounds – opera, architecture, science, art,  drugs, sport, toys, film, technology – and how they find and use  their creativity. Scandinavians are one of the most creative  groups of people in the world, and as such, this book represents  the Scandinavian way to creativity.