Loading the content...
Navigation
Account

We, Me, Them & It (21st anniversary edition)

‹Return to Previous Page
Description

Description

A classic book about writing and using language in business – now in a new 21st-anniversary edition 

The author is a globally recognized guru of modern business writing.

The book is hailed as an essential tool/bible for nearly every marketing and professional writer.

Previous editions of the book have sold over 20,000 copies.

Engagingly written and designed – this book is accessible to anyone who wants to improve their writing at work.

Book Details

Publisher: LID Publishing

ISBN: 978-1-911687-00-9 

Bookbinding: Paperback

Format: 198 x 129 mm


AUTHOR

John Simmons is a leading writer in the world of brands, often cited as ‘the inventor of tone-of-voice as a branding discipline’.  John went on to found two influential organisations for writers – 26 and Dark Angels – that continue to champion more creative writing for business. He’s the author of many books on brands and writing, as well as a novelist and poet.


REVIEWS

My perspective on business writing was transformed by this book. It remains a book to inspire.

Sophie Devonshire, Global CEO, The Marketing Society

As the old saying goes, ‘it’s tough to make predictions, especially about the future but I’m not at all surprised that the casual remark I made 21 years ago about ‘We, me, them & it’ becoming a cult classic has proved to be accurate. Our relationship with words has intensified in the years since it was published. Social media and mobile technology have warped their valency in ways we could never have imagined. If ever we needed a guide to thinking clearly about the words we use – a steadying hand on our linguistic shoulder – it is now, and this is still the best book for the job.

John Mitchinson, the original publisher of the book, founder of Unbound and Backlisted podcast

I don’t think a finer book has been written on the power of words to change your business.

Don Germain, who wrote the word for Innocent, now at Google

More Info

Additional information

Type

Ebook, Hardcover

Related Products

Quick View

Iconic

This book is about icons – exceptional organizations (orchestras, restaurants, sports teams or companies) with an aspiration to make or do something special, and to go on doing so, year in, year out for decades. This is what gives these organizations their undeniably iconic status.
By selecting 14 iconic organizations (including ElBulli, McKinsey, Royal Concertgebouw Orchestra, Procter & Gamble, the All Blacks) and researching what characteristics make them different from others, the authors discovered a “competency spiral” which these organizations exhibit in their success. Attracting and retaining the right people; forging individuals into a team; and achieving outstanding results, time after time, through continuous improvement and adjustment – these are the key competencies required to achieve iconic status.
Author: Xavier Bekaert, Gillis Jonk, Jan Raes & Phebo Wibbens
 

Get the ebook:

 

Get the physical book:

£19.99 Add to basket
Quick View

How to buy a gorilla

How to Buy a Gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies. In this book, David Meikle examines the existing paradigms of the working and commercial relationships between marketing, procurement and agencies, and offers a new approach to how they can collaborate in more trusting, more productive and more effective ways. This is a well-informed exploration of the eternal triangle of marketing, agency and procurement, and will provide valuable guidance and insights to anyone involved in the purchase, management or creation of advertising.

Author: David Meikle
 

Get the ebook:

APPLE   KINDLE    KOBO
 

Get the physical book:

£16.99 Add to basket
Quick View

The Rise of Bacardi

In 1862, in the city of Santiago de Cuba, a family-owned business purchased a distillery, producing the first bottle of what would become known as BACARDÍ rum. In the years that followed, Bacardi expanded to become a globally recognized household name, renowned for its premium quality white rum. The Rise of Bacardi tells the story of the Bacardi company, from its origins in the mid-19th century to its expansion in the early 20th to its international acclaim as the world's leading manufacturer of spirits today. This is the story of a company, but it is also the story of a family who has faced political and societal upheaval, from the Spanish American War to American Prohibition and the Cuban Revolution, and has continued to go from strength to strength over the last 150 years. As a member of the Bacardí family and former employee of the company, Jorge Del Rosal provides a unique insider's point of view in parallel to his own story as the company expanded in the latter half of the 20th century to today.
Author: Jorge Del Rosal
 

Get the ebook:

APPLE   KINDLE    KOBO
 

Get the physical book:

£19.99 Add to basket
Quick View

Read My Lips

What if you could get people to listen to you in every situation? And in addition, get them to want to listen? Would that make life easier? Rhetoric is not the art of speaking - it is the art of getting others to listen. This book does not deal with the history of rhetoric - nor is it a book that teaches you how to 'talk nicely' - as many people might think when they hear the word 'rhetoric'. This book will teach you to speak effectively and increase the motivation of your listeners. Teaching you how to be professional and personal, without being private. Elaine shares her own experiences, and suggests with humour and warmth how to tackle difficult situations. Selling 60,000 copies in Sweden, this revised edition boasts completely new examples and rhetorical tricks.

Author: Elaine Eksvard
 

Get the ebook:

APPLE   KINDLE    KOBO
 

Get the physical book:

£12.99 Add to basket
Quick View

The Connection Book

From Brexit to Trump, communication has never clearly been so influential, continually centre stage in influencing our hearts, minds and essentially the narrative of our civilisation. We are surrounded by the impact of good and bad communication, both in our own lives and in the world stage. And we are swayed, even against better judgement by persuasive communicators. This book will give people simple usable tools to improve and enrich their communication in 5 key areas, so they feel more confident and effective in meetings, presentations, interviews, social situations and can even have arguments more effectively! For the very first time, readers will be able to read about and apply a unique methodology that has been taught successfully to hundreds of happy clients since 2008 - and the opportunity to experience gems from that method at a fraction of the price of a session.

Author: Emma Serlin
 

Get the ebook:

 

Get the physical book:

£9.99 Add to basket
Quick View

The Cult of Service Excellence

In a quest to maintain market position and improve profits in today’s fast-paced, competitive market place, organizations need to become more and more customer driven. A customer-driven organization maintains a base of loyal customers by recognizing that customer service and product quality are fundamental to maintaining a competitive advantage. These organizations have incredibly strong, inspirational and charismatic leaders with strong culture and behavioural norms or even rules that guide everyone how to function within the organization. They think that their way is the only way!
This book explains how the environment and culture created in some of the world’s greatest customer-focused companies resembles the mindset created by a cult. It is by understanding the “anatomy” of such companies that we, too, can embark upon a journey of customer excellence within our companies.
Author: Oke Eleazu
 

Get the ebook:

 

Get the physical book:

£12.99 Add to basket
Quick View

InCitations

InCitations offers a series of memorable quotes, aphorisms and expressions (that is, citations) and by delving into their history and meaning(s) you will find ways of applying – or just pondering on – them that incite insight and add to a sense of smartness. The range of inspiring quotes, aphorisms and words provided aim to illuminate, trigger debate, conversation and reflection that will enliven and enrich your writing and thinking. From the arts to sciences, advertising to psychology, this book encompasses it all. You will encounter writers, lyricists, firebrands, psychoanalysts and complexity theorists, The New Yorker cartoons, Spartan mothers and tractor boys, as well as learn the difference between jumbo jets and mayonnaise, and the significance of the number 45.
Author: Anthony Tasgal
 

Get the ebook:

APPLE   KINDLE    KOBO
 

Get the physical book:

£9.99 Add to basket
Quick View

Upgraded

The realm of the “personal” is now increasingly touched by technology – especially the Internet. For example, sleep is now something we do in between checking our smartphones. Our relationship to food and eating has changed too. Home delivery, restaurant search, table bookings – these have all been elevated to a high level skill-set which is part-entertainment, part-electronic processing. And travel is now a finger-clicking exercise with precision timing.
This readjustment of our daily routine has had one significant effect: it has taught individuals a range of skills that would normally be in the domain of businesses.  Ordinary people now behave as businesses do by using buying strategies to get costs down. We now have expectations of quality and delivery. In fact, we have become so business-like as individuals that marketers need to get rid of the processes of “Business-to-Consumer” communication, and begin to adopt the rules of “Business-to-Business” when talking to consumers. Such change of our lives is an explosion of the new – new thinking, new business, new relationships, new selling, new buying, new leisure, new humans.
Author: Andy Law
 

Get the ebook:

 

Get the physical book:

£12.99 Add to basket
Quick View

The Business of Getting Business

The internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from ‘out of towners’ who conduct their business online. Consumers are thrilled with this change and empowered with information; no longer requiring a salesperson to start the buying process. So how does a local business compete in a world that has gone digital? The Business of Getting Business will educate and lead business owners to a different way of generating and converting business opportunities using digital marketing concepts and processes. It provides need-to-know information about digital marketing in easy-to-understand terms, so any business owner will walk away with a true understanding of what they need to do online to make their business succeed. Furthermore, it provides an implementation guide that runs through the specific technologies and the steps required to be productive with a digital marketing solution to build a better future.
Author: Joe Manausa
 

Get the ebook:

 

Get the physical book:

£12.99 Add to basket
Back to top