Does the modern corporate world, especially in times of crisis, resemble what we associate with heaven? Is working in business a heavenly experience or has it increasingly become the opposite? Business people everywhere, not only in executive management, are often working at their physical and emotional limits. It seems the Devil really did have a hand in creating modern business.”When god wasnt watching the devil created business” provides an honest and critical evaluation of our current business philosophies and management values, and looks at what has gone wrong. JRZyla further provides seven practical solutions to help you restore meaning and a higher degree of personal happiness in management and business today.
- Publisher: LIDÂ Publishing
- ISBN: 978-1-907794-00-1
- FORMAT: 216 x 138 mm
- Bookbinding: Paperback w/flaps
- Number of pages: 168
Joachim Rene Joachim Rene Zyla, 55, is ranked one of the most experienced European executives with a focus on Senior Management Evaluation. After MBA and PhD studies in Vienna, Paris and at Harvard Business School in Boston, JR Zyla worked for almost 12 years in the investment banking industry, predominantly in London. In 1990 he moved into management consulting and in 1997 became CEO and key shareholder of Odgers Berndtson Central Europe (formally Ray & Berndtson CEE), the leading executive search company in the region. In 2009 JR Zyla merged his company with Heidrick & Struggles, the world’s largest leadership advisory business, where he still serves as a partner, on a part time basis. Through his work with leading international companies JR Zyla has the advantage of having been able to study a large cross-section of corporate organizations of allÂ sizes from the inside. These special insights allow him to take a witty, but equally critical look at the current state of affairs of our modern business life. JR Zyla delivers â€śKnowledge Sharingâ€ť seminars for Senior Executives across Europe. Dr. Zyla invites readers to visit his website at: www.themanagementlounge.com or equally to contact him directly at firstname.lastname@example.org.
Marketing for Gold in the Age of AgingAuthor:Â Peter Hubbell
This is the story of Illustrator and art director Ben Tallonâ€™s journey fromÂ his childhood hobby of drawing, to a freelance career working with theÂ worldâ€™s most glamorous clients in illustration, graphic design, music, lmÂ and television.
The art of corporate storytellingAuthor:Â Robert Mighall A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? This book draws on the psychology, history, and of course, the greatest works, of storytelling to show how modern businesses can communicate more effectively and creatively. Robert Mighall explains why story has a universal power to move people. He shows how to build a compelling core story, and apply that across a range of communications. And he demonstrates how trends in social media and content marketing are making this most ancient communication art ever more urgently relevant. What the corporate world needs most, story does best: establish the human connections upon which trust is build. And this book explains how.
Communicate what you stand forÂ by telling a better storyAuthor:Â Mark Masters Marketing has changed moreÂ in the past 20 years than anyÂ other business discipline. So whyÂ are we relying on the same-oldÂ textbooks? Why do businessÂ owners still think that shoutingÂ louder than the competition isÂ the answer to longevity? The old marketing way, whereÂ we were encouraged to spendÂ more on advertising and to beÂ seen, is dead. Marketing wasÂ about interrupting the masses,Â but times have changed. TheÂ only differentiator we have, asÂ businesses, are the stories we tell.
20 great lists by 20 outstanding business thinkersEdited by:Â David Woods 400 ideas, tips and advice from some of the most influential business thinkers from across the globe. As part of its 20th anniversary celebrations, the LID publishing group invited 20 of its thought-leading authors to contribute to this unique book â€“ a collection of 20 lists, with each list containing points of advice based on each authorâ€™s area of expertise.
The art of turning uncertainty into opportunityAuthors: MarĂa Eugenia GirĂłn
An in-depth study illustrated with many first hand anecdotes from the authorâ€™s experience in the luxury sector. Full of precise facts, it describes the evolution of a growing sector and its increasing implication in social and environmental matters. This is one of the first books to discuss the topic of Eco-luxury and sustainability of the industries in this sector.
Authors:Â Brian Kalms and Oliver Freestone
In this collection of articles, Elix-IRRâ€™s retail professionalsÂ examine the fundamental changes brought about by theÂ digital consumer and the related shifts in the industry.Â The articles discuss many of the challenges and opportunitiesÂ on which our clients seek our advice.
These are not only the fashionable issues of customerÂ insight and multichannel shopping, but also the challengesÂ which arise through organisational change, the drive forÂ supply chain efficiency and the transformation of IT fromÂ a back office cost centre to the enabling mechanism forÂ customer interaction and loyalty.