LID’s upcoming events during June, from Omnichannel Marketing and AI to how to adapt your business to high-frequency change.
Tuesday 11th June 2019
18:30 – 21:00 BST
112 Saint Martin’s Lane
London, WC2N 4BD
Scale your business today! Learn how to create the perfect, tailored customer experience — without sacrificing profitability.
About this Event
The term ‘omnichannel’ may be a marketing buzzword, but it refers to a significant shift. In order to succeed, marketers now need to deliver customer-centric experiences, regardless of the communication channel, sales channel or device. Join authors Rasmus Houlind and Colin Shearer as they celebrate the release of their new book, Make It All About Me: Leveraging omnichannel for AI for marketing success(LID, 2019). Together they will discuss how companies like North Face, Sephora and Amazon use omnichannel marketing technology, AI and organisational development to scale their business and provide the perfect, tailored customer experience — without sacrificing profitability.
Rasmus Houlind is a thought leader within omnichannel and digital marketing. Through decades with major Scandinavian agencies, he has worked with some of the largest brands in the Nordics.
Colin Shearer has been a pioneer and thought-leader in AI and advanced analytics for over 25 years. His experience ranges from successful start-ups and the creation of market-leading tools and technology to worldwide executive roles with the largest vendors.
Q&A and book signing to follow, along with networking and refreshments.
Tuesday 25th June 2019
18:30 – 21:00 BST
Charlotte Street Hotel
15-17 Charlotte Street
London, W1T 1RJ
About this event
Feel like change happens faster now?
Join LID as we celebrate the launch of High Frequency Change, the debut book from Tom Cheesewright, the UK’s leading applied futurist, as he explains why we are dizzy trying to keep up with the constant flood of newness across every aspect of our lives.
Hosted by BBC and talkRADIO presenter Darryl Morris, Tom will share insights and clues to help audiences understand the forces that are shaping the future right now, and what people and organisations can do about it. It’s a recipe for sustainable success for individuals, corporations and public bodies.
Reading from the book and Q+A to follow.
Tickets include refreshments and a copy of Tom Cheesewright’s new book, High Frequency Change.
This event is kindly sponsored by ‘freethinking’ law firm, Freeths.
In partnership with CIM, the world’s leading professional marketing body with over 30,000 members worldwide, including more than 3,000 Chartered Marketers.
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