The recent news that publications The Debrief and LOOK Magazine have closed show how publications and the printing industry are changing. It follows Instyle Magazine only being digitally hosted, and the infamous Glamour Magazine only printed twice a year.
The increase digital publications nods to the change in how we are digesting information and opinions. So it poses the question, will we not be printing publications in the future and has the way we absorb information become too fast paced for print?
Some Experts from the Industry comment on the closures
Justine Southall, Time Inc UK’s managing director overlooking fashion and beauty, blamed Look’s decline on its audience increasingly getting similar content from multiple online sources.
November 2017 also saw Teen Vogue go digital, after the quarterly print editions were not receiving the sales needed to make it sustainable.
“Conde Nast is doing all of a sudden and dramatically what most major magazine publishers have been doing steadily and quietly for the last 10 years – cutting their cost base to match their reduced revenues,” says David Hepworth, whose magazine career has included launching Q, Heat and Empire.
But, in this BBC interview he warned: “There are very few cases of magazines going digital-only and managing to retain the lustre on their brand. Once you let paper go you’re just another website. You’re just more space junk floating around out there.”
Unfortunately, David Hepworth’s prediction of ‘space junk’ resonated with The Debrief. Produced by Bauer they reported that its unsustainable future forced it to close due to changing reading habits.
How has it really changed?
Readers’ lack of publication loyalty has been a huge part of the change in reading habits. Instead, they will often read the latest updates from multiple sources for quick results. Subsequently publications find it harder to retain sales and a steady core audience in print.
Although digital media outlets becoming more prominent has been spoken about in silent whispers for years, it seems that steps are in place for digital content to take president.
Let us know your thoughts…
Do you prefer physical printed content and are loyal to certain publications or do you surf the internet for the best stories and quick results?
Comment below or tweet us @LIDPublishing
Posted by Francesca Stainer
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