By Guest Contributor Nicole Soames
Author Nicole Soames, explains the basics of how to change your presenting skills for formal and informal settings, based on her newest book The Presenting Book.
In my experience, you are more likely to devote extra time and effort to how you present yourself when you are preparing for those big moments in your professional life such as a job interview, a pitch to a new client or giving a keynote speech at a conference. These are formal scenarios where the stakes are high and there is pressure to perform to the best of your ability. Where you generally let yourself down is in your informal, day-to-day life. I’m sure all of us are guilty at one time or another of putting less effort into how we come across in team meetings, at networking events, or via email or social media. Successful people, on the other hand, understand that they need to consciously make a great impression at every touchpoint they have with other people.
THE SECRET IS TO FLEX YOUR PRESENTING STYLE ACCORDING TO THE PARTICULAR SITUATION YOU ARE IN
Bellow is a diagram that highlights the various formal and informal presentation situations people typically experience as part of their day-to-day lives:
DECODING THE DIAGRAM
As the diagram shows, there will be some overlap between the formal and the informal. For example, how you present yourself on social media will depend to a certain extent upon your audience. The impression you want to make on LinkedIn is likely to be more formal than the one you want to convey on Facebook or Instagram. However, you still need to present a consistent image that reflects the ‘real professional you.’ We have all heard of employers who have checked out the social media profiles of potential candidates as part of the recruitment process, only to find a discrepancy between the professional image they have presented in person versus the embarrassing holiday photos online.
NOW THINK ABOUT YOURSELF
Take a moment now to identify the situations where you feel you present yourself well, then focus on those areas you need to improve upon and jot them down in the table on the next page. It may be that you feel comfortable presenting to your team but struggle with stage fright when you present to a larger audience. Remember to be kind to yourself. Don’t be a perfectionist; instead, try to be objective and concentrate on those areas you feel you need to develop.
ABOUT THE AUTHOR
NICOLE SOAMES is a highly qualified coach and emotional intelligence practitioner. She gained extensive commercial experience during her 12 years managing large sales teams at Unilever andUnited Biscuits, followed by over 15 years developing and deliver-ing training programmes around the world. In 2009, Nicole founded Diadem Performance, a leading commercial skills training and coach-ing company. With over 100 clients across the globe, Diadem has helped many thousands of people become ‘commercial athletes’ in influencing, selling, negotiation, account management, marketing, presenting, strategy, coaching, leadership and management. Nicole is also the author of the bestselling The CoachingBook, The Influence Book and The Negotiation Book, all in the Concise Advice series from LID Business Media.
We often hear the phrase you only get one chance to make a great first impression when, in fact, it s the impressions we make on a daily basis that make a compelling personal brand. In today s increasingly competitive world, the ability to present the best version of yourself in both formal and informal situations is critical to your success.
The Presenting Book is an inspiring and engaging handbook packed with Nicole Soames expert advice, practical tools and exercises. This book will teach you how to become a highly skilled presenter in all areas of your life whether you re presenting a sales report to the board, promoting your personal brand online, networking at an event or being the keynote speaker at a conference. You ll learn how to develop your emotional intelligence, capture and hold peoples attention and deliver your performance with confidence.
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