This week on the LID Publishing Blog, we will be hearing from some of the inspirational women we work with and finding out their thoughts on this year’s theme #BalanceforBetter. Today, we hear from Christine Gouchault, author of Business Mum.
What does International Women’s Day mean to you in terms of Sharing Knowledge?
Knowledge is empowering. The more we share, the more we can help and lift each other. Instead of thinking that we are alone with our problems when we look at the shiny facades displayed on social media, I think it is important that we talk about both struggles and success and share our experience. I know that when I do workshops for women on running a business and raising a family, there is always a group sight of relief and laughter when I share the challenges and fears that I have and how I deal with them. We are all pretty much in the same boat. By sharing we quickly discover that we are not alone and find new courage and solutions to our situations.
Why do you think it is important to have a balance of men and women in business teams?
Christine is a mother of four and a business owner. With her company, Mors Business, she has created a community for self-employed women in Denmark with more than 400 members. Through counselling, workshops and lectures, she helps newly started business find their place in the market. Christine previously had her own recruitment agency in Paris and has 13 years of experience within human resources, sales and marketing. She holds a master’s degree in communication and advertisement from INSEEC Paris. In addition to this, she is a certified master, business and life coach, and volunteers as a mentor to the entrepreneur students at Copenhagen Business School.
This book provides a practical, three-step plan for women who want to create a life where running your own business and having a family does not exclude one another. The author – a “business mum” herself – prepares mothers for the potential obstacles they will face when starting and running a business, and provides tools and advice to help overcome them.
Moreover, through the stories of 10 successful self-employed mums, the book demonstrates it is possible to create a happy and well-balanced life. By using your strengths and resources correctly, and daring to follow your heart, there is every possibility of becoming a good mum and successful businesswoman.
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