LID announces a major partnership with BW Businessworld
GLOBAL MEDIA GROUP STRIKES DEAL WITH INDIAN PUBLISHING LEADER
New Delhi, 9 May 2019
Global media group LID today signed a groundbreaking deal with Indian publishing leader BW Businessworld.
Under the partnership, LID and BW Businessworld will create a dual imprint to publish business books stemming from elite Indian thought-leaders, with a focus on essential topics such as digital transformation, global business development, leadership, management, branding and marketing.
India is a high-growth market for business books. LID boasts a large presence in world cities such as London, Shanghai, New York, Mexico City and Madrid. This concordat marks a leap in its global expansion into India ‚Äď the world‚Äôs largest anglophone market.
LID shares knowledge throughout the global business world by communicating the ideas, image and talent of its corporate clients and authors through key media platforms. It works with an international community of more than 3,500 authors and thought-leaders, publishing 125 new book titles each year and three world-class business magazines with 1.6 million executive readers. It publishes content in English, Spanish and Chinese.
BW Businessworld is a business magazine with offices in New Delhi, Mumbai, Bangalore and Chennai. The magazine is published by the Exchange4Media group. The BW Businessworld portfolio comprises a raft of magazines and websites, including Pitch, Impact, Franchisee Plus, BW Smart Cities and Digital Market Asia.
The dual imprint will build on LID‚Äôs world-class media content, which includes books, magazines, audio, courses, speakers and events. The agreement with BW Businessworld marks LID‚Äôs first partnership with an Indian business media company.
Niki Mullin, Head of Business Development at LID, said: ‚ÄúThis is a big step into a new international market for LID and we look forward to publishing some fantastic books from India. India is an exciting, vast and diverse country, in which it is challenging to manoeuvre without an extremely strong local partner. With BW Businessworld we have found exactly that.‚ÄĚ
Miss Mullin added: ‚ÄúWe‚Äôre really excited about our collaboration and the fabulous projects in cutting-edge business topics we have planned for the years ahead.‚ÄĚ
Dr Annurag Batra, Chairman & Editor-in-Chief at BW Businessworld, said: ‚ÄúWe at BW Businessworld as an editorial platform are about discovering leaders, entrepreneurs and trends ahead of everyone else. This tie-up with LID gives us the much-needed expertise which can help us tell their stories and inspire others.‚ÄĚ
Notes to editors
For more information please contact Maria Cid, Head of Communications at LID, at email@example.com
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